Booth Staffing

PROVEN TACTICS TO ELEVATE THE PERFORMANCE OF YOUR BOOTH STAFFERS

Published on Jun 7, 2019 5:54:50 PM

 

H-if your booth performers not quite performing

FEELING ANXIOUS — THE BOOTH STAFFERS ARE NOT QUITE PERFORMING UP TO MARK?

THEN, THIS ARTICLE IS FOR YOU!

 

What creates a successful trade show booth? Is it the tables, backdrops, booth, theme, or merchandise? No way! It’s all about the performance of the booth staffers’. These tacticw will transform your mediocre booth into a noticeable, thriving, interactive booth stand!

Walking into a trade show the first time can be overwhelming, especially being a booth staffer. The bright colors, attendees, free samples, contest drawings, competition, new faces, the list goes on and on. How can you make your booth staffers feel comfortable in your booth and the environment to ensure their best performance? Being a previous booth staffer, I will let you in on a few hints about my personal trade show experience.

To have success, it is important for all your staffers to know their duties. These are some strategies that will guarantee a peak in booth staffers’ performance:

 

Assign a Team Lead:

This is a veteran staff member that is knowledgeable about the company, able to answer any questions, keep an eye on other booth staffers’ presentation quality, and encourage them throughout the long day. This individual can help divide and conquer jobs to provide equal work to each staffer. This is a great way to strategize the installation and dismantling of the booth equipment.

 

HOW MANY BOOTH STAFFERS.jpg

TRADE SHOW MANAGERS — RELINQUISH YOUR AUTHORITY TO THE BOOTH CAPTAIN

 


Schedule a Morning Meeting:

Having a morning meeting is a great time to learn what is expected from each staffer through out the day. This is where staffers learn about updates on the quality of leads coming in, announce adjustments, timing of activities, and updates on how everyone is doing on the goals that have been set.

 

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4 WAYS TO OPTIMIZE EVERY EXCHANGE IN YOUR BOOTH SPACE

 


Expand Your Reach:

Get staffers out of their comfort zone. It is great to engage with attendees that are in the aisle. Although the attendees are not in your booth, you never know if they will be an important part of your future in business. Something as simple as a warm smile and greeting can go a long way.

 

5 QUICK TIPS FOR A BUSY TRADE SHOW MANAGER

 


Create Engagement:

Establishing a relationship is key in finding new leads. Ask the attendee some open-ended questions to break the ice. My favorite question is “What brings you to the show today?” This line works like a charm.

 

emotional-booth-design-ideas

GET ILLUMINATEDUSE THESE EMOTIONAL DESIGN HELPERS FOR ENTHRALLING YOUR AUDIENCE

 


Observe:

Interacting with attendees can be hard work. Provide a short break after a couple hours for your staffer to grab a snack and a bottle of water. Allow them to take a few steps away from your booth to watch the booth while snacking. This can help your staffer know what the attendees are seeing. This will point out if your booth staffers need to be doing something differently.

 


Enhance your Posture:

Stand relaxed with open posture. This will make the staffer look more welcoming than having their back to attendees, head down and crossed arms. Your staffer should keep the most valuable trade show booth staffing tools in their hand, or nearby, at all times. These can be business cards, a clipboard, iPad, or a giveaway item.

 

LEARN THE POWER POSTURE

 


Address Sticky Situations:

If all staffers are busy and there are attendees waiting impatiently respond with, “I will be with you in a moment when I finish this conversation.” If someone is upset make sure to direct them to the Booth captain or someone in management so they can be helped.

Create a STICKY BOARD with the questions commonly asked. Add to it as the show progresses. The sticky board does 2 things. It make a display space looks like a working booth and more importantly, it becomes the fodder for content in your post-show marketing follow up.

 

CREATE A STICKY BOARD AT IN YOUR BOOTH SPACE

 

POST-SHOW MARKETING MEASUREMENT

 

Reminders for your staffers during a trade show — GEAR UP FOR YOUR SOPHISTICATED BUYERS

Many trade show attendees have spent their own money to come to the show to find a solution to their problem. The attendees will often be happy to meet you for this reason!

 

The experience of being at the trade show will allow there to be more face-to-face time than on the road selling. Also, prospects are likely to be more open to talking to you since they are away from some of the demands they face in their offices.

 

your buyers want you to have sustantial knowledge about their product

 

Knowing the information about the product or service being sold can help you point out advantages you have to offer. Get to know your products and services and get to know the industry that you are servicing. Review the web page of your company and make sure to attend any booth staffer training offered.

 

your buyers want you to have ample knowledge about their industry

 

Understanding the company’s strongest competitors will allow you to talk about how your company does it differently and better. If possible, do a quick walk through before the show to see who else is exhibiting and how they compare to your company.

 

executive buyers want you to paint a vision story for them

 

Listening to the attendee will help you answer their questions and narrow down whether or not your company is a perfect fit to fulfill their needs.

You are selling something you believe in. Confidence is key. Ensure you understand what makes your company special and are prepared to share that with booth visitors.

 

booth performance

EFFECTIVE BOOTH STAFFERS ARE KEY TO YOUR EXHIBITING EXPERIENCE AND ADVANTAGEOUS ATTENDEE ENGAGEMENT IS THE CRUX OF YOUR TRADE SHOW ROI. KNOW HOW TO MASTER IT

Providing and applying all these tactics to your booth staffers will create relationships, show professionalism, draw in more leads, improve the quality of staffers, create an enjoyable atmosphere, and benefit your company.

The original blog was published here.

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KNOW THIS:

ANYTHING THAT CAN GO WRONG WILL GO WRONG AT TRADE SHOWS.

ALL YOU CONTROL IS YOU, AND HOW YOU INTERACT WITH THE SITUATION THAT YOU ARE FACED WITH
AT THE TIME

 anchor yourself in the essence of empathy

WEAPONIZE

THE ART OF KINDNESS

To join in conversation is to imagine another mind, to empathize, and to enjoy gesture, humor, and irony in the medium of talk.  As with language, the capacity to learn these human subtleties is innate. Yet, technology has done a great job of stripping us of these indwelling instincts.

Empathy is feeling the pain of others. Once your staffers get to empathize with the prospects, you will get quality leads that go beyond BANT — budget, authority, needs and timeline.

 

know the attendee mindset.jpg

TO HARNESS EMPATHY GET TO KNOW THE EMOTIONS AND MOODS OF YOUR ATTENDEES

empathy is the essential catalyst that drives meaningful conversation

Empathy will empower you with a 'league of brand soldiers' that will extend your brand beyond the confines of the show floor. Ditch the playbook — set a new norm, reward your booth staffers, based not on the quantity, but on the quality of leads.

 

 

CONVERSATION CREATORS TO LAUNCH YOUR BRAND WITH POSITIVE ROI

 

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   Digital Rules of Engagement:   
Your Booth Staffers are the key differentiators that put your brand ahead in pace awareness and option. They make your brand come alive by translating your company's purpose and product into experiences that capture attention and devotion.

create an aggrandized brand statement

 DELIBERATE A DISTINGUISHED BRAND EXPERIENCE WITH YOUR BOOTH DISPLAY — THE DESIGN, THE DRESS, THE MAKE UP,  THE HAIR CREATES A SENSE OF PLAY AND PERFORMANCE. HUMANIZE YOUR BRAND — MAKE YOUR AUDIENCE FEEL IMPORTANT AND LOVED — SPICE IT UP WITH MEMORY AND MYSTERY — INDUCE A SENSE OF RIVALRY — MAKE PEOPLE COMPETE FOR YOUR ATTENTION!

 

booth staffing for trade shows

 

WAKE UP
YOUR AUDIENCE WITH CONCEPTUAL REALISM

STRUCTURE 'STRESS AND FATIGUE' INTO YOUR GRAPHIC DESIGN AND ACKNOWLEDGE IT IN YOUR INTERACTION WITH YOUR ATTENDEES —

YOU ARE BOUND

TO TOUCH A CHORD

 

design pitfalls