Booth Staffing

CONVERSATION CREATION AT EVENTS AND TRADE SHOWS

Posted on Apr 4, 2019 5:32:25 PM

 


 

When you are 'high' on technology, (which, most of us are), you forget to talk to  real people, with their unpredictable quirky ways.

STIMULATING Conversation IS THE COMPLETE CONTRAST OF SILENT STIMULATION THAT ONE DERIVES FROM TECHNOLOGY.

 

Instigating Conversation:

FEELS like 'hard work,' — with many invitations, impregnated with treacherous, imperfect NUANCES — OFTEN, THE CREEPING ANXIETY OF loss of control, SPATTERED with UTTER boredom.

 

Yet, trade shows and events are about making talk happen — 

That is the reason why you are spending bunch lead of money and that is exactly the reason why your attendees are coming to visit you.

 

 

ESTABLISH MORE ROI BY 'LIVING MOMENTS OF MORE'.

 

You see, in person, we have access to the messages carried in the face, the voice, and the body.  You listen intently to another person and expect that he or she is listening to you; where a discussion can go off on a tangent and circle back; where something unexpected can be discovered about a person or an idea.  Online, we settle for simpler fare: We feel our power, because,  we get our efficiency and our chance to edit, and we get the luxury to ponder on the questions that a return email can answer.

 

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Topics: Booth Staffing, Booth Staffers, Trade show booth staffing, Tradeshow Booth Staffing

EXTRAORDINARY SKILLS REQUIRED FOR Booth Staffers TO SUCCEED IN THE DIGITAL AGE

Posted on Oct 7, 2016 12:11:08 PM


 

Booth Staffing Tips for the Digital Era

 

Staffing for Trade Shows and Events has changed. More of the same will not do anymore.

Before “Big Data” and the proliferation of electronic marketing it was sales people who reigned supreme at the show. Their personality and ability to connect with people were key tools for getting more people into the booth. Crowd gatherers were big too as it was all about getting people who you did not know to come into the booth and learn all about your company. While salespeople can still be great staffers and people skills are always great, the landscape of trade shows has changed and with that the type of skills needed to staff the booth.

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Topics: Booth Staffing, Booth Staffers, Trade show booth staffing, Tradeshow Booth Staffing, digital marketing

ARE YOU Aware of these 13 Bad Booth Staffers?

Posted on Sep 21, 2016 1:50:48 PM

 

By Mike Thimmesch

He did what?  She said what?  And in our trade show booth? Really!

You may be surprised at the Booth Staffers Behaving Badly that goes on at trade shows.  Or, maybe not, since you’ve had to endure it yourself; staffers so bad they were actually dragging down your corporate image, losing more business than they brought in.

Unfortunately, there always have been, and always will be staffers who behave badly.  Here’s a rogue’s gallery of unprofessional perpetrators:  

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Topics: Booth Staffing, Booth Staffers, Trade show booth staffing, Tradeshow Booth Staffing

The 5 Secrets to Booth Staffing

Posted on Nov 16, 2015 2:21:18 PM

Although we’d all love to know the secrets to the best booth staff, there really is no one answer. Selecting the right people for the job is what you do for your business year round and the same rules should apply when attending a trade show. Unfortunately from my discussions with lots of exhibitors and from my observations on the show floor, booth staffing still seems to be a real challenge for some companies.

Here are a few tips to help you get the results you want with a staff that can help you achieve them.

 

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Topics: Booth Staffing, Trade show booth staffing

WHY TRADE SHOW BOOTH STAFFERS ARE OFTEN DISLIKED?

Posted on Oct 6, 2015 2:34:00 PM

 

Each attendee who sees your trade show display and visits your booth is a potential lead. But there’s no way to qualify that lead until you have a conversation. That being the case, it’s important you don’t squander the opportunity to engage every visitor.

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Topics: Booth Staffers, Trade show booth staffing