Booth Staffing

HOW TO SEPARATE A QUALIFIED LEAD FROM A SWAG COLLECTOR

Posted on Sep 5, 2018 1:50:19 PM

 

ACCORDING TO SKYLINE POLL, LEAD GENERATION IS THE #1 goal for 85-90% of trade show exhibitors.

But if your booth staff is doing no more than scanning badges or gathering business cards, they’re mostly just gathering cold prospects that later has to go through the warming process. Your job as a trade show marketer is to ensure you’re providing valuable, actionable leads to the sales team. In order to do that, here is what you need to do.

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Topics: Art and Science of Lead Generation, Trade show lead management, Lead generation, measurement, Trade Show Leads, trade show marketing not working

TRADE SHOW BASICS — WANT TO GET QUALIFIED LEADS? LEARN HOW TO NETWORK

Posted on Apr 12, 2017 2:00:41 PM

 

 

A consistent concern for marketers is how to increase the amount of qualified leads at events and trade shows. If you are a B2B marketer, you simply do not want a pile of dead-end leads — you want qualified information that your sales force can make something out of it.

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Topics: Trade show lead management, Lead generation, networking opportunities at trade shows