Budgeting and Measurement


Posted on Apr 6, 2015 4:53:00 PM


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Topics: Trade show budgeting

Trade Show Budget Spreadsheet from Skyline Exhibits

Posted on Sep 10, 2014 3:00:00 AM

Mike Thimmesch

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How to Really Budget for a Trade Show

Posted on Sep 9, 2014 6:00:00 PM

By Lisa Maniaci

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7 Key Trade Show Metrics To Measure

Posted on Sep 9, 2014 1:00:00 PM

By Mike Thimmesch

Get Your Free Copy Of The Updated Measurement CD!

How important is it to measure and communicate the results of your trade show program?  Here’s how essential measurement is to your success:

  • “If it can’t be expressed in figures, it is not science; it is opinion.”  - Robert Heinlein
  • “What gets measured gets done, what gets measured and fed back gets done well, what gets rewarded gets repeated.”  - John E. Jones
  • “In God we trust, all others bring data.”  - W. Edwards Deming
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The Foolproof Way To Measure Your Trade Show ROI

Posted on Sep 8, 2014 2:00:00 PM

By Mike Thimmesch 

You’ve been asked the same question time and time again:  “What’s the ROI from our trade show program?”  You grit your teeth, take a deep breath, force a smile on your face, and answer, “I don’t know.”

Why not?  It might be because you can’t get your sales team to share which leads turned into sales with you.  Or because you don’t have a unified database that tracks it automatically.  Or because you simply don’t have time to chase it all down.

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5 Quick Measurements To Improve Your Trade Show Results

Posted on Sep 5, 2014 1:00:00 PM

By Mike Thimmesch

Your boss, and especially your boss’s boss, want you to measure your trade show ROI.  But with your longer B2B sales cycle, you won’t know the sales generated from each show for months, maybe years.  And that’s assuming you can get access to the sales data in the first place.

So here are 5 things you can measure during and right after your show.  Things that matter.  Things that will help you not only justify your program, but drastically improve it.  So if and when you finally do get actual sales numbers, they’ll be worth measuring.

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7 Ways To Stretch Your Trade Show Budget

Posted on Sep 4, 2014 5:00:00 PM

By Michael Flavin

If you are new to the trade show scene you may be experiencing some sticker shock, but the good news is that you don’t really need to break the bank in order to grow your business through successful trade show presentations. Here are seven tips to help you get the most from a limited trade show budget.

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Real Cost of Ownership – Trade Show Exhibit Purchase

Posted on Sep 4, 2014 1:00:00 PM

By Jeff McGrath

It doesn’t happen every now and then.  It doesn’t even happen 50% of the time.  As anyone who has ever been in a position to compete for exhibit design and build projects can tell you, it happens almost every time.

Potential customers of ours (and others) continue to ask Exhibit Consultants to compete for their business — but without considering the one criterion their company should be most concerned with.  Unfortunately, not enough attention is paid to the true cost of exhibit ownership and management, even though this is the true barometer to your company’s long term ROI — especially in today’s economy, when budgets weigh heavy in the decision making process, as they should.

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Cut Costs, Not Trade Show Exhibiting

Posted on Sep 3, 2014 1:00:00 PM

By Mark Armbrust

During the last downturn we heard from customers who told us that they were completely cutting out exhibiting as part of their marketing plan … even to shows that have worked well for them in the past.  When we question “Why?” all heard back was the standard, “We had to cut our marketing budget and the shows were the first to go.” 

Trade Show Exhibiting – unnecessarily the first to be cut
Why do we reduce our expenses in other marketing categories but are quick to completely axe trade shows altogether?  For example, to cut costs we will:

  • Send out 500 versus 1000 of the same direct mail piece or just send out a smaller mailer
  • Run a smaller print ad or run it less frequently
  • Buy commercial time only during our “busy season” or at off-hours
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What is an Acceptable Cost Per Lead?

Posted on Sep 2, 2014 4:57:06 PM

By Michael Flavin 

Question: What do you consider an acceptable marketing cost/lead?

When working with my clients on their trade show marketing program, I project potential ROI using a calculation similar to the following example, which takes into account the total trade show marketing investment:

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