Budgeting and Measurement

WHEN NOT TO USE CUSTOM TRADE SHOW EXHIBIT

Posted on Jul 15, 2019 12:32:28 PM

 


Companies often preach creativity and disruption. Yet they often settle for casual conformity when it comes to disruptive way of presenting themselves.

You do not have to have a big budget to make a big impact. You do have to ditch the status quo and create a culture of pressing change and renewal.

 

DISRUPTION COMES AT A PRICE

If you want to tout yourself as a disruptive brand, you know you have to challenge the set standards, make curiosity and chaos, your trademark, and move forward with speed and agility as you develop heightened awareness for your brand and your product. 

The idea is:

"Cause as much chaos and disruption as possible but don't let them take you ALIVE."

Being a disruptive company. we are under constant market pressure to create systems that setup faster, are lighter weight and can create visually arresting designs. 

As a Systems manufacturer, we recommend everyone build system based exhibits, but the reality is that there are situations where a traditionally built custom exhibit is the right decision.  

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Topics: Exhibit Rental, Custom Modular Trade show Booth, Custom Modular Tradeshow exhibit, Custom Modular

THE TACTICAL APPROACH TO CHOOSING custom trade show exhibit design

Posted on Aug 22, 2016 2:57:49 PM

 

“Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.”

Miyamoto Musashi

 

Is your company considering a custom design for a large trade show exhibit? Ask yourself — what is the perception that your brand is trying to convey? What is the strategy that you are going to undertake?

Talk to us, if you are not sure how to go about this process.

It’s an important decision that should be approached as a process rather than a one-time event. You have to think long-term to successfully design an exhibit that will grow with your brand.

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Topics: Brand Marketing, Exhibit Design, custom modular exhibits, Custom Modular, Trade show exhibit design, trade show strategy