Budgeting and Measurement

HOW DO I OPTIMIZE MY TRADE SHOW MARKETING BUDGET?

Posted on Oct 4, 2019 2:26:03 PM

 

 

 

SHEDDING LIGHT ON DOING IT RIGHT!

Exhibiting at trade shows are expensive proposition. Do it right. Or, do not do it at all.

 

START WITH THIS Question: What do I consider an acceptable marketing cost/lead?

Projecting your potential ROI using a calculation similar to the following example, which takes into account the total trade show marketing investment is a good start.

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Topics: Trade show budgeting, Island Exhibits, Trade show exhibit design, trade show budget

Smart Actions Results IN Smart Trade Show Budgeting

Posted on Jul 11, 2019 12:59:58 PM

 

“Budgeting is not just for people who do not have enough money. It is for everyone who wants to ensure that their money is enough.”

BUDGETING IS SIMPLY TELLING YOUR MONEY WHERE TO GO

In this article we have explored with other exhibitors and clients on where they are spending their trade show budget and the clever ways they are formulating to extend their trade show budget.

 

Imagine you stood in a room with 393 fellow exhibitors, and asked them the question, “How did you stretch your exhibiting budget over the past two years?” Think of all the great advice they could share.

Well, now you have all their proven advice in one place — right here.

 

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Topics: Design Inspiration, Trade show budgeting, Island Exhibits, Trade show exhibit design, trade show budget