Budgeting and Measurement

 

 

 

SHEDDING LIGHT ON DOING IT RIGHT!

Exhibiting at trade shows are expensive proposition. Do it right. Or, do not do it at all.

 

START WITH THIS Question: What do I consider an acceptable marketing cost/lead?

Projecting your potential ROI using a calculation similar to the following example, which takes into account the total trade show marketing investment is a good start.

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“Budgeting is not just for people who do not have enough money. It is for everyone who wants to ensure that their money is enough.”

BUDGETING IS SIMPLY TELLING YOUR MONEY WHERE TO GO

In this article we have explored with other exhibitors and clients on where they are spending their trade show budget and the clever ways they are formulating to extend their trade show budget.

 

Imagine you stood in a room with 393 fellow exhibitors, and asked them the question, “How did you stretch your exhibiting budget over the past two years?” Think of all the great advice they could share.

Well, now you have all their proven advice in one place — right here.

 

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street art by roadsworth

 

Your TRADE SHOW exhibit assets go on a horrendous journey once they leave the loving care of your office or exhibit house storage facility.

From trucks to planes, ships or warehouse transfer facilities, they are manhandled, pallet-jacked and forklifted  – and that’s before your show’s general contractor gets their caring kid gloves on them! 

LOT OF ENGINEERING GOES INTO THE MANUFACTURING OF THE BORING CRATES.

HERE ARE FEW THINGS YOU NEED TO KNOW ABOUT THEM IF YOU WANT YOUR EXHBIT TO ARRIVE IN TOP CONDITION.

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