Budgeting and Measurement

Smart Actions Results IN Smart Trade Show Budgeting

Posted on Jul 11, 2019 12:59:58 PM


“Budgeting is not just for people who do not have enough money. It is for everyone who wants to ensure that their money is enough.”


In this article we have explored with other exhibitors and clients on where they are spending their trade show budget and the clever ways they are formulating to extend their trade show budget.


Imagine you stood in a room with 393 fellow exhibitors, and asked them the question, “How did you stretch your exhibiting budget over the past two years?” Think of all the great advice they could share.

Well, now you have all their proven advice in one place — right here.


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Topics: Design Inspiration, Trade show budgeting, Island Exhibits, Trade show exhibit design, trade show budget

How Do Exhibitors Measure THEIR TRADE SHOW RESULTS?

Posted on Nov 13, 2015 1:20:58 PM




When we surveyed exhibitors most of them justify their presence at trade shows via lead counts, the opportunity to build stronger relationships, and saying they are “increasing brand awareness.”

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Topics: Trade show budgeting, Measuring Trade Show Results

For Exhibitors fed up of spending their budget on shippings costs

Posted on Sep 28, 2015 12:57:25 PM


New Budget Buster for Trade Shows

Beware exhibitors: After 12 years in the trade show industry, I’ve finally been introduced to the consequences of a mixed shipment. We were hit with “special handling” (aka drayage) charges because of this mixed shipment. While, one would think, the exorbitant fee of $191 / CWT would be sufficient enough punishment to move our clients’ 30′ x 40′ island exhibit (weighing in at 4,368 lbs) from the loading dock to their booth space. Instead, we were slapped with a $266 / CWT charge because the truck our exhibit was delivered on, also carried other clients’ exhibits as well. By definition, this makes all shipments on the truck subject to “special handling” because it’s “more work to figure out what goes where and takes longer to unload,” despite labels on each cratdespite labels on each crate.

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Topics: Trade show budgeting, budget

Avoid Being Surprised by Your Trade Show Expenses

Posted on Aug 12, 2015 1:35:20 PM

It happened. You came up with the perfect theme. Your graphics looked great. You even got tons of leads. You could not be happier….until all the extra bills start coming in. What happened?  More importantly what can YOU do to make sure it does not happen again?

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Topics: Trade show budgeting


Posted on Apr 6, 2015 4:53:00 PM


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Topics: Trade show budgeting