Budgeting and Measurement

Smart Actions Results IN Smart Trade Show Budgeting

Posted on Jul 11, 2019 12:59:58 PM


“Budgeting is not just for people who do not have enough money. It is for everyone who wants to ensure that their money is enough.”


In this article we have explored with other exhibitors and clients on where they are spending their trade show budget and the clever ways they are formulating to extend their trade show budget.


Imagine you stood in a room with 393 fellow exhibitors, and asked them the question, “How did you stretch your exhibiting budget over the past two years?” Think of all the great advice they could share.

Well, now you have all their proven advice in one place — right here.


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Topics: Design Inspiration, Trade show budgeting, Island Exhibits, Trade show exhibit design, trade show budget

THE TACTICAL APPROACH TO CHOOSING custom trade show exhibit design

Posted on Aug 22, 2016 2:57:49 PM


“Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.”

Miyamoto Musashi


Is your company considering a custom design for a large trade show exhibit? Ask yourself — what is the perception that your brand is trying to convey? What is the strategy that you are going to undertake?

Talk to us, if you are not sure how to go about this process.

It’s an important decision that should be approached as a process rather than a one-time event. You have to think long-term to successfully design an exhibit that will grow with your brand.

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Topics: Brand Marketing, Exhibit Design, custom modular exhibits, Custom Modular, Trade show exhibit design, trade show strategy