“Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.”
Is your company considering a custom design for a large trade show exhibit? Ask yourself — what is the perception that your brand is trying to convey? What is the strategy that you are going to undertake?
Talk to us, if you are not sure how to go about this process.
It’s an important decision that should be approached as a process rather than a one-time event. You have to think long-term to successfully design an exhibit that will grow with your brand.
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