“More flights to more destinations.” This message was created in a powerful and visible way to stop traffic and create conversation. A sure-fire way to rise above comeptition.
How you can make use of this concept: British Airways’ complex ad campaign may not be right for your business, but you can use location-based apps to find out more information about your customers, and offer location/venue-specific deals and discounts and build more customer loyalty when you are exhibiting at trade shows.
It’s a strong reminder that big accomplishments come from small beginnings and that great people were once ordinary people “just like us.” An inspiring message from Nike.
How you can make use of this concept: Create an emotional connection with your brand that touches at a deeper level.
To compete with larger brands, Under Armour features the "underdog", Misty Copeland. Now 32, Misty Copeland is a featured soloist for the American Ballet Theatre and has become a cover girl for a new image of what it means to be a “ballerina.” A powerful way to show that determination triumphs all adversity.
How you can make use of this concept: You can adopt this marketing strategy by featuring your clients who are the underdogs. Or, if you are the underdog in your insdustry, think about how you will postion yourself amongst the big players.
In their consumer research, Always discovered that girls experience a significant drop in self-confidence when they hit puberty – a deep insight that shifted how they went after their customers. Historically, brands portrayed women as idealized version of themselves. Now, brands aim to empower women and provide realistic portrayals of their target audience.
How you can make use of this concept: Have your customers showcase your brand. Whether inspiring them to greatness they didn’t know they could achieve or delivering the message that they are already perfect just as they are, the best marketing helps people envision themselves as the perfect candidate for the product or service being offered.
Inline Booths can be great brand enhancers. Impress attendees with a booth design that fits your brand and your show objectives.
Consider entertaining, in-booth activities to attract an audience. Activities that relate to your product or message will connect with attendees and help you stand out from your competitors.
Custom modular systems can create any look with the added benefits of lighter weight, smaller packing, easier installation and the flexibility to change design