PICTURE YOUR PRODUCT OFFER,

USE THE ARCHITECTURAL ATTRIBUTES OF PICTURESCAPE TO  DESIGN THE IRRESISTABLE OFFER

 

"An irresistible offer is one that's so appealing, it sells itself.

You don't ask people to buy. They ask you."

 

 

 

 

PICTURESCAPE IS BUILT TO BE DESIGNED FOR LAYERED INTELLIGENCE THE ARCHITECTURAL LAYERS HELPS YOU TO FORMULATE OFFERING AND PROMOTES YOUR BRAND TO BE PERCEIVED WITH
TRANSFORMATIONAL BENEFITS

 

DESIGN YOUR BOOTH WITH THESE 8 TANTALIZING OFFERS

 

 

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THE CHARTER OFFER

When you offer a product for the very first time, it is offered at a charter price or rate that will not be available ever again in the future. This offer cannot be made more than once. However, you can stay in the "charter mode" as long as you want.

The "charter mode' works quite well as a VIP offer.

 

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THE "HARD OFFER"

You say it as it is.
It is a straight offer that is easy to understand. This is what the product will do for you. "Our product has been tried over and over and it has performed without hitch"

When you have a hard offer, your job is to focus on building brand affinity. You do it by giving them the right experience and building upon it.

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THE  "SOFT OFFER"

It is said "soft", because it poses less friction for the buyer to accept it. For example, it might say, "no payment for the next 3 months (for example). If you like it, we will automatically bill you after 3 months."

As you keep in touch for the next few months, you also open up conversation on cross-selling and cross-referencing.

 

 

THE BUILT-IN INTELLIGENCE OF PICTURESCAPE CAN Be

THE VEHICLE FOR YOUR MULTIFARIOUS BRAND OFFERINGS

 

"SELL THEM WHAT THEY WANT AND GIVE THEM WHAT THEY NEED"

 

 

 

THE CUSTOM DESIGN OF YOUR BOOTH CONFIRMS THE CUSTOM OFFERING OF YOUR BRAND

 

 

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 THE "APPLICATION OFFER"


This works only for super confident brands driven by a purpose to make a difference. Make people "apply for the privilege of buying your product or services." This is antithesis to "sell them what they want." Here, the burden lies on your audience to prove that they are indeed a good fit for your product or your service. 

This process involves indvidualized selling. Because, by helping them fill up the application, you are accessing their mind — their fears, their needs and their desires.

Done right, this is the POWER TOOL in your tool box.

 

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 THE "LIMITED SUPPLY OFFER"


This works great when you are selling  products that are endorsed by the individual designer, artist or an athlete. Or, you might think about packing your own product with a limited supply offering to enhance the perceived value of your product.

This is why cross-exhibiting across the industry is a good idea to market your product as well. We have seen profitable exhibiting by exhibitors, (technically belonging to the surfing industry) and exhibiting at medical shows.

 

 

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 THE "ONE TIME OFFER"


Use this offer to up-sell, or add-on sale. This is a clever way to find out where your customer is in their journey. Also, it give gives you the chance to update your customer persona and profile.

Make this offer so compelling that it will be really hard to resist. Even, if you cannot get your customers agree to go for it, their pain points would come to light and there is valuable insight right there.

Enforce the limitation of this offer. Yes, people will ask you to make them the exception to rule. Do not cave in. Next time they will know you mean business.

 

 

 

 

WORTHY NOTES:

 

DO NOT TREAT YOUR OFFERS AS A

SECOND THOUGHT

SPEND TIME ON YOUR OFFERS

AS YOU WOULD DO ON ANY 

ASPECT OF YOUR PRODUCT

CREATION

 

THE OFFER NEEDS  TO BE

AS GOOD OR BETTER THAN WHAT

YOU ARE SELLING

 

THE RIGHT OFFER IS RELEVANT

AND ENHANCES THE

PERCEPTION OF THE VALUE

OF YOUR PRODUCT — MAKE IT

PART OF YOUR STORY ARC

 

 

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 THE "PAYMENT PLAN OFFER"


Highlighting this option at trade shows and events is a a good way to project brand generosity. Make this offer show specific and do various experimentations around this offer to see what sticks best.

Keep in mind, that the payment does not always have to be in hard currency — a socio-economic system can be built around the sharing of human and physical resources.

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 THE "LIMITED TIME OFFER"


This plays very well given the limited time of your trade show exhibition. However, get creative — play with the limited time offer not in the space of your booth, but in the halls of the show conference.

The audience attending the conferences are serious about their trade. It works quite well when your C-suite is a speaker. He can weave this offer in the script of his speech. 


 

GET PICTURESCAPE TO TELL YOUR DOMINANT STORY IDEA

DIRECT YOUR AUDIENCE TO THE END STATE YOUR PRODUCT OR SERVICES PROVIDE

DESIGN YOUR EXHIBIT WITH A CREATIVE DIFFERENCE

 

 

 

WE HAVE MADE IT EASY FOR YOU TO
'THINK OUTSIDE THE BOX'

 

 

PICTURESCAPE IS KNOWN FOR IT DYNAMIC ANGULAR FACETS, VOLUPTOUS CURVES AND STAND ALONE METAPHORS

 

THE INDIVIDUAL LAYERS CAN BE INTEGRATED OR STAND ALONE FOR THE
USAGE OF YOUR VARIOUS BRAND PRODUCTS, BUT MAINTAINING THE COHESION OF YOUR BRAND

 

 

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REAP ROI WITH FLEXIBLE SHAPES TO FIT YOUR VARYING NEEDS

Frame sections can be reconfigured to fit different booth sizes. Use sections of your larger exhibit to fit smaller spaces or add on to your smaller exhibit as you grow.

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LAYERD CURVES FOR VISUAL INTEREST AND BRAND MASTERY

Our superior machine technology helps us create curves and angles with superior precision. Create interest using depth and lighting and still have ample room for booth staff interaction and workstations.

 

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DEMONSTRATE YOUR BRAND WITH LED RIBBON LIGHTS

Ribbon lights made specifically for PictureScape easily snap on to the frame – no tools required. LED lights are perfect for accent lighting in layered exhibit designs for brand creativity

 


DESIGN THINKING THAT HELPS YOU TO EXPAND YOUR BRAND IDEATION, THUS, FUELLING COLLECTIVE COMMERCE. IT IS A PERFECT VEHICLE FOR FORGING PHYSICAL AND MENTAL CONNECTIVITY WITH AUDICENCE AND  YOUR THE DIFFERNT PRODUCT MANAGERS

CONNECTIVITY CAN TAKE VARIOUS FORMS —

often leveraging technology AND SOCIAL CURRENCY to empower individuals, with information that enables distribution, sharing and reuse

 

 

 

"A common premise is that when information about goods is shared, the value of those goods may increase, for the business, for individuals, and for the community."

 

Think about this, your are exhibiting at trade shows and you're selling your goods or your services, but what else do you have to offer to your audience? How can you you make the venue and the experience of your product memorable. Fabricate that, and you will have the loyalty of a social generation who cannot wait this, to share their experience.
 

 

OUT OF BOX DESIGNS STAND OUT IN THE CROWDED MARKET PLACE

 

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PICTURESQUE Inline EXHIBITS

Create distinctive inline exhibits that provide a big brand and assembles quickly with a simple Allen wrench. Rent or purchase

 

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ANGULAR AND CURVED OPTIONS

Frame sections can be reconfigured to fit different booth sizes. Use sections of your larger exhibit to fit smaller spaces or add on to your smaller exhibit as you grow.

 

 

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BRAND SOARING SHAPES

Create unique shapes for a variety of exhibit sizes and applications – kiosks, portable displays, larger inlines and structures for island exhibits.

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From inspiration to execution to measuring success, journey with us for your brand exhibiting needs.

From big brands, to start-ups, this new system from Skyline will gain you the maximum exposure, with expansive graphics, ease of use, lighting fast set up and utmost flexibility.

 

 

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