NRG HEADER-1

 

 

35years

 

HELPING EXHIBITORS TO EMERGE FROM THE PERIPHERY

 

OUR SERVICES INCLUDE — Marketing Strategy | Rental and Purchase Exhibits | Design Consultation | Design Implementation |

Technology Support, Flooring, Furniture and Various Show Logistics Assistance

 

 

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'NEWNESS' AND 'CREATIVITY' ARE THE DRIVING FORCES OF THE 21st CENTURY RETAIL


 

HOW THESE BRAND ARE MAKING A DIFFERENCE — 

IDEAS TO NOURISH YOUR BOOTH DESIGN 

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story telling

 

CREATIVE STORY TELLING

"Cire Trudon sells perfumed candles. But, it’s the brand’s storytelling that sets the shopping experience apart. The staff talk you through all of the products and the stories behind them – one has the scent of the polish of the Palace of Versailles, one has multiple notes that tell a story about Marie Antoinette, one is designed to enhance the smell of a log fire, one smells of the moon... It becomes less about the candle itself and more about what it makes you think and feel. The experience makes you want to spend £80 on a Cire Trudon candle, when you could buy a similar product for 10% of the price or less."

  

address their pain points

 

OUST THE PAIN POINTS

"DropIt is a UK-based technology company that has pioneered a ‘hands-free’ shopping experience to eliminate one of retail’s biggest pain points – carrying lots of bags around town. The company has signed up partner stores across London’s West End, where customers can leave their shopping for delivery to any address in London on the same day, or elsewhere in the UK the next day. Customers can drop off shopping in one or more stores and the bags will be gathered into one delivery. They don’t even have to buy  anything in the partner store to leave their bags there. A day pass costs just £10 with no limits on how many bags you can drop, which makes it a great option for tourists or during busy shopping seasons."

playfulness

 

PLAY BEFORE YOU BUY

"Dish + DUER’s flagship store in Vancouver is home to the world’s first in-store ‘Performance Denim Playground’, which lets customers performance test the products in a really fun way. The design includes a hammock, treehouse, swing and more, which you can explore while wearing the company’s jeans to see how they hold up. It encourages customers to hang out in the space and gives them confidence that the jeans they buy can keep up with whatever they want to do. Dish + DUER also uses the playground to get feedback on its products, which helps further improve them in the future."

 

 

concept selling

 

CONCEPT SELLING

"Headed by Arianna Huffington, Thrive Global is working to end stress and burnout by championing a cultural shift. In order to illustrate its approach to wellness Thrive Global launched a New York pop-up that encompassed everything about the brand.  As well as  promoting Arianna Huffington’s book on  the subject and other Thrive services, the space sold all sorts of products linked to wellbeing from gadgets  to mattresses.

The showpiece was a fleece-lined room where anyone could take a nap, as part of its advocacy of good sleep. It really helped to show customers what the brand was about without just preaching at them."

technology

 

EMPOWERED LEARNING

"Lowe’s new ‘Holoroom How To’ experience builds on its immersive design and visualization technology to offer a new way of learning DIY skills. The How To lets people learn how to execute specific DIY projects by doing them in virtual reality first. This almost acts as a trial run at doing the project, without any waste or mess, and helps give customers the skills and confidence they need to do it in real life. It’s part of a move by Lowe’s to be more useful to customers and build a deeper relationship, but more than that it’s an exciting look at how VR might change retail.."

 

 

mashing uup of 2 realities

 

CONFLUENCE OF 2 REALITIES

"Made.com’s physical stores offer one of the  best connected shopping experiences going. The showrooms house a selected edit of top Made products, supplemented by a wall of hundreds of drawers containing postcards of all the other items available. Both the drawers and the physical products are equipped with an NFC-enabled tag. You can use the in-store tablets to tap items that you want to add to your digital shopping list. You can then email it to yourself for later or use the in-store computers to pay and arrange delivery. The tech is so easy to use that it enhances the entire experience, and the seamless connection between online and offline means you can shop however you want."

 

 

WHAT DOES THE FUTURE OF RETAIL LOOK LIKE?

A Perspective on Emerging Technology and Store Formats

Platt Retail Institute

 

future of retail

 

Drive-through pick-up locations, as some shoppers will move away from large stock-up shopping trips to more targeted, time-efficient, needs-based trips.


Product showrooms that enable the customer to interact with/try out products, as well as interact with sales associates and other customers (both physically and remotely).


Immersive experiential centers, as technology will enable shoppers to control their shopping experience. These stores will be venues for collaboration and experiences that cannot be provided online.


Brand stores that focus more on promoting the brand than on selling merchandise, communicating the brand’s values, social and community involvement, and conveying customer stories, as well as providing product/service information and ordering.


Community service stores in which retailers will provide services that local communities can no longer afford to offer, and locate stores within or near community facilities such as libraries or recreation centers.


Specialty stores that will continue to fill certain niches, as well as evolve.

 

With consumer preferences, retailer offerings, and digital capabilities all evolving in parallel, today’s retail landscape is highly complex

 

EXTRACTING CONTEXTUAL DATA, RELATED TO YOUR TARGETED ATTENDEES SHOULD BE YOUR PRIMARY FOCUS

 

Why attend NRF

 

  

WHY SKYLINE?  BECAUSE, WE HAVE GROWN OUR BUSINESS IN THE MIDST OF COMPLEX CHANGE

 

 

marketing design and technology solutions

 

 

OUR DRIVE TO INNOVATE HAS MADE US WHO WE ARE


“We’re proud of what we have done, but our greatest achievement is helping our clients trade and

grow their business.”

 
We are very proud to have achieved – and sustained – a 99.6 percent on-time delivery rate

 

    It is estimated that $6 billion dollars of commerce takes place each year within exhibits that Skyline has designed and produced around the world   

 

 

CREATE IMPACT WITH TECHNOLOGY EXPERTISE AND HUMAN APTITUDE

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