Deliver the right experience by focusing your entire brand on values and proposition with an emphasis on cross functional collaboration. Design your exhibit to create direct accountability for customer experience.
Customer journeys are emotional. Design your booth that mirrors an experience map, that will help you to get them know better. Configure a linear 10' x 10' and a 10' x 20' that addresses to their journey in the right context of time, place and devices.
Booths designed in such a fashion, can address your customer experience flow creation, from brand expectation, to first impression and onward to "discovery, usage and finally to memory."
Dramatic design can be sensational, spectacular or simply something that is clearly unexpected. Drama creates holistic representation of your brand and usually encompasses a lot of information.
If you are a startup, minimalist design is the way to go. Because, this allows you to gather information about your audience and boost your brand with new additives with connected customers in mind.
If your brand has a hint of 'Pepto-Bismol' pink— use it. Bright pinks encourage confidence and action. It stimulates energy for the quality of engagement that you want to create in your exhibiting space.
Design your stand that meets your brand expression with customer enchantment. If you have an innovative product nurture the experiences that people will have in your space, so that they can share your technology with desire and exuberance.
Limited entry to your booth space is a good idea if you have limited staffing or, if you want to create an ideal set of micro-experiences that your target audience will encounter with your brand that is contextual and personalized.