Exhibit Design and Marketing

DESIGN IN THE AGE OF DISRUPTING MACRO ECONOMIC SET UP

Posted on Sep 8, 2022 6:12:47 PM

 

 

 

 

Designing in Uncertain times

Uncertainty makes this process much more difficult.

In times of rapid change, increased social anxiety, unexpected disruption, or recession, there are more potential outcomes for competitors’ actions, customer behavior, and even the economy as a whole. Now is the time more than ever to focus on design that is strategically relevant to your customers, and will help you carve out your competitive edge.

Bottom line, your exhibit design should inspire your customers and help them into their creative strength that is harder to copy.

Read More

Topics: Graphic Design, Exhibit Design, Hanging Display Banners, Hanging Structure, trade show booths, Visual Marketing, Trade Show Booth Design, Sarmistha Tarafder

TRADE SHOWS ARE HUMMING BACK INTO ACTION. ARE YOU PREPARED?

Posted on Aug 8, 2022 5:29:23 PM

 

 

It’s time to get back into the swing of in-person trade shows.

As you do, consider what your exhibits are going to do to draw in a crowd. National and international travel is increasing rapidly, which means it is more important for marketers and businesses alike to be ready to create in-person experiences that are both impactful and meaningful to all involved.

As the exhibition season gets underway, what are you doing to ensure the best possible experience?

Read More

Topics: Booth Design for Trade Shows, Art of Marketing, Trade show exhibit design, trade show manager, Art of Attention, trade show marketing not working

WHAT EXHIBITORS ARE LOOKING FOR IN THE POST-PANEDEMIC ERA

Posted on Jul 25, 2022 7:00:43 PM

 

 

 

Are you getting ready to attend some trade shows this year? Are you unsure of how to make your booth stand out?

Read on to learn about the latest exhibiting trends and find out what’s hot in the exhibition industry.

You’ll also find some tips to help you incorporate them into your booth or display!

Read More

Topics: Booth Design for Trade Shows, Trade shows, trade show attendees, trade show strategy, World of Concrete Trade Show

PRESENTATION TRICKS THAT FOSTERS CONVERSATION AT TRADESHOWS AND EVENTS

Posted on May 26, 2022 6:57:47 PM

 

 

HubSpot Video

 

 

Too often, presentation software is used to create documents.

Garr Reynolds, author of Presentation Zen, calls these slideuments.

Before your next presentation put in time and effort to determine how you want to use the presentation.

Read More

Topics: Booth Design for Trade Shows, Trade shows, trade show attendees, trade show strategy, digital presentation

NAB 2022 — MEDIA, ENTERTAINMENT AND TECH SHOW COMMANDED THE ATTENTION OF 50,000+ ATTENDESS

Posted on May 24, 2022 3:03:18 PM

 

The National Association of Broadcasters (NAB) Show held at Las Vegas, Nevada from April 23 to 27 was mega hit for members of the broadcasting, radio, and television industries!

 

Read More

Topics: Bay Area Trade show display, Brand Marketing, Exhibit Design, Brand Design, Brand Exhibiting, Brand Power, trade show promotion, tradeshowmarketing, NAB 2022

WORKING WITH YOUR SMALL DISPLAY FOR A STAND OUT EFFECT!

Posted on Apr 4, 2022 2:48:01 PM

 

 

Anyone who’s participated in a trade show knows that it’s easy for tabletop displays and 10x10 portables to get overlooked, especially compared to the larger back wall and island exhibits. However, with a little planning, you can easily make your tabletop displays stand out in your 10×10 booth space.

Listed below are some tips and techniques (many of which are simple and budget-friendly) to inspire your next portable exhibit.

 

Read More

Topics: Exhibit Design, Trade show Trends, Extreme Portable Displays, Portable Pop Up displays, Trade Show Displays, design trends, Small trade shows, small booth designs

4 Ways to Command Attention with Your Trade Show Display

Posted on Mar 11, 2022 2:45:08 PM

 

 

 

Tactics to Entice Crowd Participation at Your Next Trade Show

While a custom, brand tailored trade show display is critical in your trade show success, other key factors play just as big of a role. Other factors such as having a great venue location, polished and professional booth staff, and a cohesive marketing approach will help you stand out from the competition.

Read More

Topics: Exhibit Design, trade show booths, Exhibition Booth Design, story telling in a trade show setting, trade show exhibiting, experiential design

BRAND TOWERS — THE LIGHTHOUSE OF YOUR EXHIBIT DESIGN

Posted on Mar 9, 2022 12:31:08 PM

 

THE RESPONSIBILITY OF YOUR BRAND IS TO KEEP ITS' LIGHT BURNING BRIGHT FOR OTHERS TO FOLLOW...

 

 

YOU CAN LITERALLY AND FIGURATIVELY ACHIEVE THIS FEAT WHEN YOU exhibit AT TRADE SHOWS

Could your company’s trade show booth make a bigger impact if it had an extra 125 square feet of display space?

Read More

Topics: Exhibit Design, Booth Design Inspiration, Trade show Trends, postmodern minimalism, Island Exhibits, design trends, backlit towers, post-covd-19 exhibiting, post-covid tradeshows

INNOVATIVE TECH AND ROUSING COMPETITIONS AT WORLD OF CONCRETE 2022

Posted on Feb 22, 2022 10:48:08 AM

 

 

Though some trade shows have been postponed or shifted to online-only events in the two years since the start of the pandemic, many show organizers have worked hard to find solutions that allow in-person shows to take place safely. The masterminds behind the World of Concrete 2022 trade show are the latest example of how to safely host a major in-person event.


Read More

Topics: Booth Design for Trade Shows, Trade shows, trade show attendees, trade show strategy, World of Concrete Trade Show

63 BN DOLLAR ECONOMY IMPACTING SHOT TRADE SHOW

Posted on Feb 21, 2022 3:42:10 PM

 

 

The 44th Annual NSFF SHOT (Shooting, Hunting and Outdoor Trade) Show returned in-person on January 18th for the first time since 2020. Held in Las Vegas, it’s the largest event for the sport shooting, hunting and the outdoors industry.

Attendees, exhibitors, and show organizers were excited to be back face-to-face at one of the more interactive trade shows on the schedule.

Firearms and ammunition are a $7.1 billion industry. The total economic impact of the industry is more than $63 billion, which supports more than 342,000 jobs.

Here are a few highlights from the show:

 

Read More

Topics: Art of Presentation, Exhibition Booth Design, Trade show Booth ideas, Modular Booth Design, Island Booth Design, gamification

Content not found

Join 140,000+ exhibitors who has profited from our insights

 

4_principles

 

 

 

 

 

 

Ideas to make your marketing memorable

creative ideas for trade shows

 

 

Follow Me