We humans are creatures of unconscious instincts. No, this is not our saying. It comes directly from the master of analytical psychology, Carl Jung.
Our unconscious instincts – gut reactions – could be explained with an understanding of what he called archetypes.
An archetype is an underlying universal thought-pattern that subconsciously influences our behaviors and actions. Jung identified varied archetypes that are cross-cultural and are understood on a level that goes beyond the barriers of land and language.
They are the filters that apprise our thoughts and behaviors.
Archetypes also are responsible for our subconscious reaction to people and places. They are strong enough to affect our day-to-day behaviors, but are submerged so deeply in our unconscious that we are completely unaware of them.
Designing in Uncertain times — It is uncertainty that makes the process of design so darn difficult. What do you #design for?😧
1. Do you design for: Continuous innovation to your existing business model and core capabilities in the short-term. 2. Do you design for: Extending your existing business model and core capabilities to new customers, markets, or targets. 3. Do you design for: Creation of new capabilities and new business model to take advantage of, or respond to disruptive opportunities or to counter disruption
It’s time to get back into the swing of in-person trade shows.
As you do, consider what your exhibits are going to do to draw in a crowd. National and international travel is increasing rapidly, which means it is more important for marketers and businesses alike to be ready to create in-person experiences that are both impactful and meaningful to all involved.
As the exhibition season gets underway, what are you doing to ensure the best possible experience?