If you are feeling rusty, ignored or shame because, nothing much has happened with your brand's desire to build awareness, you are not the only one...
Exhibitors tell us in survey after survey that building awareness is their #1 or #2 trade show marketing goal.
Want to build your brand at trade shows? Your company has company.
REMEMBER BUILDING AWARENESS IS A QUALITATIVE GOAL, NOT A QUANTITATIVE ONE. Building awareness comes in several different levels, various shades and exotic favors, depending on how well known a company already is.
Bay Area Trade show display,
HIDE YOUR BRAND ATTRIBUTES IN YOUR BOOTH SPACE. MAKE IT FUN AND GAMES FOR YOUR ATTENDEES AS THEY SEEK FOR IT.
Trade shows and events are full of exhibitors trying to grab the attention of attendees. Gamification, the idea of educating and sharing information while entertaining your audience through games or interactivity is a great way to attract your audience. As long as you choose something that meets your marketing goals and is appropriate for your industry, you can expect better engagement.
Art of Presentation,
Trade show Booth ideas,
“Take chance standout. You can only have your head above waters if you stick your neck out a bit. It's time to take off... Dare to rise!”
How do you stand out at trade showS or eventS?
QUICK HINT: THE TALLEST BOOTH MAY NOT BE THE BEST IDEA
How do you have the exhibit or environment that represents your brand well yet rises above the rest? Here is a hint… it is not all about having the tallest booth on the floor. Having a great designer who can help translate your brand into a three-dimensional space is ideal.
Creative Exhibition Booth Design,
SHADES OF SIMPLICITY
If something looks simple, it feels easy. If it feels easy, the brain assumes it is simple. SIMPLICITY EMPOWERS YOU IF YOU KNOW WHAT YOU WANT YOUR EXHIBIT DESIGN TO DO
Once that assumption is made, the path of conversion becomes one of non-friction. That is why, Harmut Esslingen, the German designer who designed the iconic Apple products in the 1980s, followed the guiding principle that feeling follows form.
That is why, about 200 years before Harmut Esslingen, the German philosophizer, Arthur Schopenhauer, postulated “One should use common words to say uncommon things.”
Words that are simple to understand your brand offering are crucial for the decision makers who are pacing the show floor looking for solutions.
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Are you about to design a brand new exhibit? Or maybe you are about to completely change a current trade show booth. Whichever it is, you should be extremely strategic about the design process. Not only do you want to consider the customers you are trying to reach and the objectives you hope to achieve as a result of the exhibit, but you should also put yourself in the shoes of those target audience. One thing is true about event visitors; there are certain questions they always have about your company. Wise exhibitors know how to design their exhibits in such a way that they can effectively answer these questions before they are even asked. Here are a few of the most frequently asked questions your trade show booth should answer.
Trade show booth,
GOOD DESIGN IS GOOD TRADE
AND, IT ALL STARTS WITH THE RIGHT RFP
Your exhibit house needs enough information in a Request for Proposal (RFP) so the design team understands what your company goals are for the show. You are an expert on your company’s marketing goals and products, and the exhibit designers are experts in exhibit design.
You have a vision for how you would like the booth to look, and the exhibit designers have the training and experience to optimize that vision, and if given the right amount of information the designers can “Wow” your attendees with a booth design that tickles their imagination.
Let’s take a deeper dive into what your Request for Proposal (RFP) for a trade show booth should include.
Silicon valley trade show booth design,
Trade Show Booth Design,
LUMINOUS DESIGN PULSATES— IT FEARLESSLY ROTATES — IT REPEATS AND IT SPINS. IT IS DYNAMIC AND DISRUPTIVE — GET TO KNOW IT's STAGGERING ABSURDITIES AND It's ENTHUSIASTIC PRINCIPLES
Creating with desirous elements for your exhibit does require some money, but definitely not a MFA degree in art. However, it will definitely help you if you have an understanding in the "yin and yang" of behavioral co-dependence. Having said that, your creative determination coupled with the expertise of your exhibit house is destined to transform your exhibit design into a pulsating luminous space for interaction and experimentation.
Get going with these scintillating ideas that communicate your brand's unique vision and your company's definitive mission.
Booth Display Design,
Booth Design Inspiration,
Trade Show Booth Design,
THE GUIDELINES BELOW ARE USED AS A CRUTCH TO DRIVE HOME WHAT SEEMS TO BE AN IMPORTANT CHALLENGE FOR OUR AUDIENCE— HOW DO I STAND OUT?
THE SOLE INTENTION OF THIS ARTICLE IS TO HELP YOU EXPAND YOUR BRAND HORIZON WITH THESE EYE POPPING REALIZATIONS!
Use this article to learn the realities of the show floor.
KNOW THAT YOUR MODULAR EXHIBIT DESIGN MIGHT LOOK FANTASTIC ON PAPER, BUT NOT NECESSARILY ON THE SHOW FLOOR.
There are some standard display rules and regulations for exhibiting at trade shows and expositions in the U.S.A. If you are a veteran trade show manager or events coordinator refer to these trade show exhibit rules and regulations periodically to make sure they are in compliance, so show management doesn’t have to tell them to modify their booth structure on-site. If you are not, give us a call, we will help you sort it out.
Hanging Display Banners,
trade show booths,
Trade Show Booth Design,
themed booth design
WAKE-UP, THE SECOND RENAISSANCE IS HERE!
In 1396, a man named Manuel Chrysoloras, was hired for the official academic post created for the first time to teach Greek in Florence. The man brought with him a copy of Ptolemy’s "Geography" from the East.
Knowledge, that was hidden for centuries, resurfaced, and within a short span of 80 years Europe emerged from being, the most backward regions of the world to being the most advanced.
But, this advancement was not easy. It ushered in disruption and disharmony.
Flexible Booth Design,
trade show success,
MODULAR EXHIBIT DESIGNS ARE RESHAPING THE TRADE SHOW INDUSTRY AND WE ARE PROUD TO BE THE TREND SETTERS.
THE GREATEST BENEFIT of MODULARITY IS — IT TRANSCENDS CONNECTIVITY, to GIVE RISE TO NEW MARKETS, ACCESS NEW AUDIENCE and INSPIRES BRAND TO EXPAND THEIR OFFERING WITHOUT THE EXORBITANT COST OF MARKETING.
Having said that...
The world we live in is IN CONSTANT FLUX. SAME GOES TRUE FOR YOUR BUSINESS AND YOUR MARKETING STRATEGY
List below, we have jotted down 12 changes that may affect your trade show marketing.
- Change in booth size
- Change in number of shows
- Change of division, or product represented
- Change of industry targeted
- Change in corporate branding
- Change in marketing message
- Change in the economy
- Change in uncertainty about the future
- Change of company ownership
- Change in how good your booth looks
- Change in marketing objectives
- Change in the needs of your target audience
Custom flexible modular exhibits can help you better adapt to these 12 changes with a more modular design, easily changed graphics, and exhibit rental.
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Modular Booth Design,
Trade Fair Dessign,
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