RIG THE POTENCY OF INVISIBLE TECHNOLOGY TO MAKE A VISIBLE BRAND STATEMENT
More often than not, you have to do with limited budget with your trade show brand offerings . However, you need not not suffer from starvation of ideas that might harness the use of technology in fun and innovative ways.
HERE IS TO BOLD AND BRIGHT USE OF trade show technology
If you are an exhibitor, you are continually looking for ways to enhance the visitor experience to your trade show booth. The easiest and most cost effective way is by introducing the use of technology — light, sound, movement, subliminal story telling — in accordance with your show objectives.
And, with today’s large array technological capabilities, you can shine whether you are exhibiting in a 10’ x 10’ space or in a 40' x 50' island exhibit.
Computer monitors, tablets and flat screen monitors are the most popular methods of engagement. Nothing fancy, for starters play videos or slideshows that give an overview of who you are or what you offer.
"Touchscreen monitors can be a great way to integrate interactivity in your booth by using it for galleries, designing, or an interactive questionnaire that can help you pinpoint how to meet your potential client’s needs." This way you are benchmarking your trade show marketing to operate at maximum ROI
"Video walls, interactive screens, projection mapping, 3D holograms and translucent screens are expensice and generates WOW factor of island exhibit spaces." If you are an advanced exhibitor with mega cash at your disposal; go ahead, make a superior splash.
INTEGRATION OF TECHNOLOGY AND HUMAN PSYCHOLOGY IS THE KEY TO THE SUCCESS OF YOUR BRAND EXHIBITING
Below, we show you some examples as to, how you can harness technology and gain entrance in the hearts and minds of your audience.
Use projection technology in your stand design for changing scenarios, specially, if the show last for 3 days or more. You will notice significant rise in productivity of your booth staffers — the idea is to keep them energized by injecting mood enhancing environments
Have fun with with programmable LED lighting technology on graphics, counters and shelves. Take the step from mundane to marvy.
LED ribbon lights come in all colors and configurations. Make a statement with artistry and imaginative mind power. If you are one of the partners sharing a bigger booth space with corporate brand— this is an easy way to stand out the other partners. Devise a story that goes with the looks to substantiate your pitch.
Focus your attention on making sure that your product works out as you claim it to be. Highlight the accessories with bold colros to draw attention to your technology. Key design pointer: in this case, your booth design acts some what similar to stage back drop.
Grab this opportunity to harness the power of your products. On show floor, do multiple targeting and re-targeting. What is that?
If your brand owns multiple products, hgihlight each product for each day of the show. This becomes easy for you to target the right person interested in the right value proposition of each product. Harness the technology of timed LED washer to focus the attention of each product.
Design for those Digital Addicts. Keep in mind, at least 80% of your target audience will have their heads down towards the floor. Now, you can implement technology sitting on your floor.
Use floor displays that has movement and melody.
Implementing monitors and touchscreens is an easy, affordable way to incorporate motion to attract attention and elevate your presence on the show floor. However, if you want to design for delight: use technology and integrate it in the scene. Layer it with the backlit graphic. The outcome is simply riveting.
In-lighting counters, highlighting contrasts, integrating textured flooring — all this, will drive those eyeballs and add credence to your band technological product. Ask the show producer for additional lighting features that you can use on your inline booth. A few angular pin-points will do the trick.
You know the demographics of your audience. That is great. Now, update your exhibit stand with their psychographics. Use technology to draw contrast and script out the different facets that goes into the making of your outstanding brand perception.
Use, interactive screens that are able to magnify a single product or services at a single moment in time. This will help you self-qualify the attendees and will help you segment them for in-show promotion and devise post-show interactions to fully engage the attendees.
As you use promotional items that are able to engage prospects with live-time product or service specific information; exercise the use of apps, social media and mobile lead taking, to create maximum use of your brand, booth and space. One piece of advice: use dedicated internet services in your booth space.
Allow your attendees to interact with you by talking about you on social media and develop a social media strategy! Specify hashtags of your company name or theme so that you may track the digital spirit of your brand and your business.
These strategic moves will establish you as a serious player and will arm you with competitive advantage.
Yes, you can send pdfs of brochures and information directly to the prospect or visitor after you’ve just conversed. But that is what your competition will do. You on the other hand, will seek for that precious face-to-face meeting.
We understand, this a lot of information to chew on. Take a breather and start out with one or two new items. Talk to us for ideas and implementation.
Before your next trade show, do some thinking. Because, well-thought out integrated design that dances with the spirit of technology will greatly improve the performance of your exhibit and ROI, as well as develop and produce the content that you can re-purpose and reshuffle for your post-show promotions.
Granted, video walls, interactive screens, projection mapping, 3D holograms and translucent screens are all expensive proposals. Of course, you have made it down all this way. We will not leave you high and dry. Download the e-book below to reap the benefits of the common sense marketing ideas.