Exhibit Design and Marketing

DESIGN LUMINESCENCE & EMOTIONAL ENUNCIATION FOR YOUR TRADE SHOW BOOTH DESIGN

Published on May 29, 2019 1:31:52 PM

emotional-booth-design-ideas

 

LUMINOUS DESIGN PULSATES— IT FEARLESSLY ROTATES — IT REPEATS AND IT SPINS. IT IS DYNAMIC AND DISRUPTIVE —  GET TO KNOW IT's STAGGERING ABSURDITIES AND It's ENTHUSIASTIC PRINCIPLES

Creating with desirous elements for your exhibit does require some money, but definitely not a MFA degree in art. However, it will definitely help you if you have an understanding in the "yin and yang" of behavioral co-dependence. Having said that, your creative determination coupled with the expertise of your exhibit house is destined to transform your exhibit design into a pulsating luminous space for interaction and experimentation.

Get going with these scintillating ideas that communicate your brand's unique vision and your company's definitive mission.

 

Creative, Booth Design Ideas with Low Tech Interactivity, and High Stance Sensory Stimulation.

 

Whether you are getting ready to embark on a new exhibit design or constructing few creative tweaks of your own, finding inspiration is always the best place to start!

Sometimes a fresh perspective requires looking outside your own industry or simply reading this article. Here are some pointers that will catapult you with desire and determination before your next project.

 

 EVENT

 

JUXTAPOSITION IS THE JUNCTURE OF ROUTINE AND RARITY

[The fact of two things being seen or placed close together with contrasting effect: the juxtaposition of these two images.]

 

EXHIBIT IDEAS OUT OF THE ORDINARY.png

As shown above:

Give shape to one aspect of your benefit statement and embellish it as an art form. With over sized #3D foam letters, give definition to your offering. OR, go to Home Depot, get the the temporary paper blind and use it as a wall with your brand sketched out. Hire an artist to do the brand artwork. (Image: Worldwide web)

 

EXHIBIT IDEAS that uncommon.png

As shown above:

What does a a piece of cloth knotted at the throat have to do anything with Paint Brushes? Nothing at the outset. But, when you take your imagination out on a drive, the bristles of the brush comes alive with the flourishes of color and cloth. (Image: Worldwide web)

 

 

custom islands

 

FUNCTION WITH FEARLESS 'FRUGALISM' AND LOW TECH LUXURY —

WHY? BECAUSE, THE HIGH-TOUCH ROBOTS WILL OUT DO YOU, ANY DAY, ANY TIME — DON'T BE INTIMIDATED — PRECISION IS NOT A HUMAN TRAIT

 

Your booth interactivity does not have have to be the subtle variation of the same. Ditch the touch screen as your sole presentation method. Explore other memorable presentation ideas. Here is one, that you might want to wrap your heads around.

Get introduced to the "The Pencil of Microscopy"—a high-performing tool that’s lightweight, ­durable, and cheap. In 2014 Foldscope was launched — an origami-like paper microscope that magnifies objects up to 2,000 times but costs less than $1 to produce.

 

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The design of this paper microscope leverages recent advances in micro-optics as well as the concept of "flat manufacturing" for large-scale production.

 

The Foldscope’s inventors encourage users to draw and photograph what they see through the lens and to share the images with the tool’s online community. Above: how pollen grains from a lily look.

'Magnify' your technology and make no mistake it will invigorate your social media marketing and you will give your audience a new pair of eyes to see the world around then.

 

NOT PERSONALISATION, BUT PERSONAL IS WHAT YOU WANT TO BE — MESSAGE IN A BOTTLE

message in a bottle

 As shown above:

The example shown above was hyper-personalized for 200 pre-qualified show attendees. the notes addressed their challenges and wrote down the journey that they need to take.

The face-to-face marketing firm's Sincerely Yours campaign began with a handwritten letter to attendees before the show, acknowledging that a challenging environment was upon the industry and inviting recipients to visit the booth for a gift and a conversation about the future.

"At the show, exhbiitor bedecked the back wall of its 10-by-20-foot display with 200 small hanging bottles bearing tags labeled with the names of all registered attendees. Stuffed inside each bottle was a note reminding show goers that they could achieve anything they set their minds to and encouraging them to jot down a few goals on the paper. Staffers collected the notes with the promise of sending them back as a letter of encouragement — and a reminder of their booth visit — months down the road." (Image: exhibitorlive.com)

 

DARE TO EXHIBIT IN A SPACE SMALLER THAN ALLOTTED —  COAX THE CURIOSITY OF YOUR AUDIENCE

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As shown above:

Moysig, GmbH creates intrigue with this mini booth, within a small space, that includes a double stepped elevated platform, irregular wooden slats with fun colors and funky extenders. (Image: exhibitoronline.com)

 

 

linear booth

 

OBLIGATE YOUR OLFACTORY NERVES

Meet biologist/organism designer, Christina Agapakis.

Recently, French perfumer Robertet enlisted her to create a custom yeast that could replicate the smell of rose oil. "To do that, the designers inserted the scent-­producing genes from roses into yeast, which produced floral-­smelling compounds—no expensive rose petals necessary." No wonder, scent-marketing industry is rising at 10 percent annually and has shown prodigious potential.

Designing your trade show booth with ambient scent is not just, mere marketing conjecture. Pamela Dalton, an olfactory scientist and member of the Monell Chemical Senses Center, says that "people sense smell first and send that information to the very primitive brain centers of emotion and memory."

 

MULTISENSORY BRAND EXHIBITING

For example, A Canadian book publisher, Oblonsky Editions, used car air fresheners as a promotional item for its new book, Bay Street. It placed these air fresheners on windshields of high-end vehicles parked in Toronto’s financial district, and saw a sharp increase in website traffic.

 

 

 

portable

 

TRANSMUTE — BECOME A ZEALOT OF 'CUSTOMIZATION'

Get prepared for your GenZ audience. By 2020, they will account for one-third of the U.S. population, certainly worth paying attention to.

They want everything furiously fast, and effectively personalized.

“They get annoyed if it takes three seconds to download an app,” says industrial engineer Gerd Manz, the technology innovation lead at Adidas. He is heading up the company’s audacious manufacturing facilities that are staffed by robots —Speedfactories. Production will start this year in two Speedfactories, one in Ansbach, Germany, and another in Atlanta, each eventually capable of churning out 500,000 pairs of shoes a year, including one-of-a-kind designs.

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Generation Z (also known as Post-Millennials, the iGeneration, Founders, Plurals, or the Homeland Generation) is the demographic cohort following the Millennials.

 

 

custom islands

 

FUSION IS THE FABRIC OF THE FUTURE

 

Multi-culture, multi-discipline, multi-tasking (for better or worse) is the path that we are on. Generation Z is the manifestation of our fiercely connected world suffering from massive ADHD.

"Millennials were considered the first “global” generation with the development of the internet, but as more of the world comes online — Generation Z will become more global in their thinking, interactions, and relatability. Diversity will be an expectation of Generation Z."

Cultivate ideas that promotes diversity in your booth staffing, and project multiplicity by using reclaimed or textured elements that contrast with modern booth construction – to display materials made from re-purposed household or industrial objects. Ask us how.

 

DARE TO DESIGN YOUR ENVIRONMENT ON YOUR TERMS— DO NOT BE A SORRY COPY CAT

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As shown above:

Meet artist Kehinde Wiley. He re-imagines of classic artworks of the Renaissance Masters. Now, he has been chosen by former President Barack Obama to paint his official portrait for the Smithsonian's National Portrait Gallery (CNN).

 

 

HOWEVER, IF YOU DO RESORT TO COPY, THEN, DO IT WITH BOLD COMFORT. ACCENTUATE & AUGMENT WHAT ACTUALLY IS.

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As shown above:

2 different designs — no high tech technology to dazzle the mind and baffle the brain, yet, these 2 display designs has all the ingredients that transforms an everyday artifact into a state of suspended imagination. (Image: Worldwide web)

 

 

OR, TAKE A STEP FURTHER — FUSE CONCEPTS OF TWO DIFFERENT APPLICATIONS — TWIST AND TANGLE THE MINDS OF YOUR AUDIENCE WITH MAGIC AND MAGNIFACANCE

booth design projection on paper

As shown above:

The fusion of paper and projection —  The oversized handmade book is handmade paper. But instead of the book's contents being printed on the paper, "a device suspended above projected a video onto its open pages. While paper-related text and images were intermixed throughout the video, the unorthodox sounds that comprised its background music were created by people manipulating paper bags."

Haltingly simple, yet utterly elegant — when you are in the business of peddling paper products.

 

 

OF COURSE,  FOR YOUR QUEEN AND COUNTRY, PROFIT FROM THE POWER OF TRIBAL PASSION AND CONCEALED REVERENCE

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As shown above:

"WE ARE ENERGY"— nestled nicely as an understatement. Here, the design entices you with power of space and persuasion, stronger than that of words, appearances, emotions, or will. This power "cannot be fended off, it enters into us like breath into our lungs, it fills us up, imbues us totally. There is no remedy for it.” You are bewitched. (Image: world wide web)

 

 EVENT

 

EKE OUT YOUR EDGE

Sameness does not carry weight. Why? Because, we humans are volatile, uncertain, and ambiguous at best. The onus is upon you to invigorate your marketing design with a purposeful idea that is outright crazy, then drill it down to see what makes it shimmer.

Revolutionize it with Language.

 

AN EXERCISE FOR YOU...

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As shown above:

It is a jacket. Now your job as a marketer is to come up with ideas that will entice people to do something to trigger the next action. What will the inside of inside of the jacket, say, do or be.

Interact with your audience in a CURIOUS way that will inspire them to interact with your brand with renewed enthusiasm.

 

Shun the idea of old, sprinkled with intermittent new. Instead, stimulate your space with collaboration, connect with emotion and create with determination.

Nope, you do not have to be grand, you do not have to be the best or the brightest but, you do have to add a tincture of  mystery, the intrigue of sensuality & the immersion of intimacy in your space. Go ahead
endow your exhibit design with distinctive additives. The last thing you want, is to render your exhibit as invisible. Do not miss out on the opportunities.

MISSED OPPORTUNITIES

 

Happy Exhibiting — Construct as You Disrupt.

Sarmistha Tarafder

Topics: Exhibit Design, Booth Display Design, Booth Design Inspiration, Trade Show Booth Design, Sarmistha Tarafder

Join 140,000+ exhibitors who has profited from our insights

 

 

 YOUR EXHIBIT MUST BE A MARKETING POWERHOUSE, A WORKPLACE, AND A VERSATILE TEAM PLAYER — 41 THINGS THAT YOUR BOOTH DESIGN DOES FOR YOUR BUSINESS —

1. Build, enhance, reposition and maintain your brand

2. Support your booth staff
3. Generates leads
4. Be seen from a distance
5. Communicate quickly
6. Stop attendees
7. Help attract qualified attendees
8. Promote your benefits
9. Announce your product markets
10. Introduce your new products

WHY_SHOULD_I_CARE

PRODUCT MARKETING —THE COST OF DISAPPOINTMENT

11. Weave your story
12. Host a presentation
13. Provide meeting space
14. Display your products

15. Introduce your company into new markets

16. Recruit new employees
17. Advances the buying cycle
18. Host a press conference
19. Make a statement
20. Reinforce a themed message

vertical apex of experience
HOW TO COME UP WITH A THEMED BOOTH DESIGN

21. Answers questions

22. Store your staffer’s stuff, plus promotions, supplies & electronic gear

23. Facilitate dialog
24. Scare your competitors
25. Reinforce business partnerships
26. Welcome customers
27. Change booth sizes

28. Change messages to fit different markets

29. Instill pride in your team
30. Impress investors
31. Minimize operating costs
32. Pass show regulations

eye-popping realization
HOW THE SAVVY EXHIBITOR MAKES GOES BEYOND THE CONSTRAINTS OF RULES

33. Pack down efficiently
34. Set up as easily as possible
35. Travel without getting damaged
36. Last for years
37. More than pay for itself

   38. Travels as a Sales Tool

39. Gives your lobby architectural distinction

40. Accentuates your creative leverage

41. Creates impressions of LIKES

 

 

the law of likes

 

Before, to get the crowd's attention all you needed was to memorize a couple of predictable chord progressions, nail a list of features, then hit the market place with energy, enthusiasm and credence.

The idea was to be loud, lavish and bold. A few smoke and mirrors did not hurt either. Today, in the era of limited attention span, louder is seldom better and more of the same never adds up to something memorable. 

 

bubbles

 

Today, as we struggle to live in a world of 'continuous partial attention' — our psychology and our physiology revolting against the constant media bombardment — we have each created a safe zone; we call it, our sphere of influence — here, we influence others and are happy to be influenced by others. Here, it is important to remember that individuals are not traditional market makers and do not respond to traditional marketing programs. To succeed in this sphere, brands must realize that "popularity is not influence and influence is not popularity."

 

BRANDVALUE

 

"Whatever is common is despised. Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetic."

 

 

 

booth design with logo projection

 

SUSTAINABILITY AND RE-PURPOSING, RETRO AND NOSTALGIA, ECONOMIC AND SEASONAL ARE THE HALLMARKS OF AN ENDURING BRAND 

 

Engage your target audience in a value-based exchange of ideas and information, while "position your brand as a trusted resource".

Being a holistic brand is supported by very compelling data. Get this. Increase in sales by 74%, increase in profit by 61%, increase in online traffic by 58% and increase in customer loyalty by 55% 

 

booth design with projection screen on giant book-1

 

SUSTAIN AND SIZZLE YOUR EXHIBIT DESIGN WITH —

NOSTALGIA

Fond memories fuel a desire to bring the past into the present. Above, Polaroid made a 3D sculpture of their camera and film packs, reminding us the steps in technological innovation

 

 YOUTHFULNESS

Our technocratic culture is becoming more playful, driven by generations 'not ready to grow up yet' and Boomers desiring and active and enriched life.

 

TRIBALISM

Allegiant  groups form organically around specific interests, causes and brands. There is a reason why the sun did not set in the British Empire.

 

EXPERIENCE AS THE EXCHANGE VALUE

In a overabundant society, dotted with 'stuff', your clients and your prospects does not really care of one more added feature, unless that feature helps them experience your product better.

 

AUTHENTICITY

The word is often tossed around, rarely enacted upon. Authenticity is understanding your brand purpose so that you can align people around a common purpose. Purpose defines the unique gifts people bring to the challenges of your brand expansion. It is through PURPOSE your brand ambassadors (booth staff) can align others with their purposes in order to create positive impact.

"This is far more important than focusing entirely on achieving success in metrics like money, fame and power, yet ultimately produces sustained success in those
metrics as well."

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