Exhibit Design and Marketing

ENERGIZE YOUR BOOTH SPACE: THE DIFFERENT USES OF GAMIFICATION

Published on Jul 30, 2021 10:12:42 AM

 

gamification for trade shows

 

HIDE YOUR BRAND ATTRIBUTES IN YOUR BOOTH SPACE. MAKE IT FUN AND GAMES FOR YOUR ATTENDEES AS THEY SEEK FOR IT.

Trade shows and events are full of exhibitors trying to grab the attention of attendees. Gamification, the idea of educating and sharing information while entertaining your audience through games or interactivity is a great way to attract your audience. As long as you choose something that meets your marketing goals and is appropriate for your industry, you can expect better engagement.

 

PRODUCT RELATED BOOTH DESIGN -GAMIFICATION

Of course, when your product is something as popular as a drone, the theory of gamification becomes a no-brainer. So, proceed with gusto.

 

 

UsE Games to Liven Up Your BootH AND UPLIFT YOUR BRAND

 

Attendees are at the show to get information about new products and services, but after a while, fatigue sets in. Playing games in your trade show exhibit offers a new way to learn about your company while adding some fun to the mix. The best attractions both educate and entertain.

If you want to liven up your trade show exhibits, adding attractions such as contests and raffles might do the trick. For more dramatic flair, money cubes, photo booths, video games, prize balls, and treasure chests are attention grabbers.

 

 

 

BRAND RELATED BOOTH DESIGN -GAMIFICATION

Find the list of exhibitors that are exhibiting in a certain show. Then, if appropriate, 'piggy back' on a complimentary brand and enroll your booth visitors to a brand appropriate game that will benefit you and your partner brand.

 

 

 

USE GAMES TO KNOW THE PERSONA OF YOUR CUSTOMER BASE

Heck, we all talk about persona marketing. And those who have done it knows the complex and the ever changing rules of it given the fluid nature of your database. However, you can use your exhibit design to dig deeper in persona marketing.

 

persona related booth design -GAMIFICATION

Design your exhibit that talks to your existing persona. If you do not have one or, you want to expand on your existing personas, make provision for that, in your design offering.

 

“Games are the only force in the known universe that can get people to take actions..., in a predictable way, without using force.”

 

 

 

USE GAMES TO BRING FOCUS TO YOUR BRAND ATTRIBUTES

How do you choose the right types of games? Your goal at the event is to acquire leads, not to provide an amusement park guests. You want to offer “infotainment,” not just “entertainment.” Both approaches offer enjoyment, but infotainment allows you to tie in your brand and information into the game or entertainment.

 

Quiz related booth design -GAMIFICATION

Execute a booth design, that excites the visitors to answer questions related to your industry or to your business. Design an interactive with a pedestal where your audience can answer the questions, with a flat screen in front of them that displays the answer in real time and shows the number of points they accrue as they play along.

 

 

TRADE SHOW PROMOTIONS

OPEN UP A ZEIGARNIK LOOP  — 

CREATE TENSION, GET INTO THEIR BRAINS, ENGINEER AN ADDICTIVE EXPERIENCE

 

 

How do you turn attractions for trade show exhibits into functional tools for brand advancement?

There are a few ways to incorporate infotainment into your booth:

Most gaming devices offer a personalized option, so you can have the case or the background for the game emblazoned with your logo or advertising message. Some products such as photo booths can be fitted with vinyl skins that bear your advertising. Keep in mind— any step you ask your audience to take reward them with brownie points.

 

PRODUCT EXPERIENCE BOOTH DESIGN -GAMIFICATION

If you want to stand out amongst your peers, take your game outside. Check in with your event organizer and get to know the rules so that you can work around it. The idea is get your brand to stand out. How you do it is only limited by your imagination and to some extent on your budget.

 

You might incorporate what your company offers into many games. For example, on a slot machine, you can replace lemons or cherries with your products. On a prize wheel, you can have prizes that correspond to your offerings in each of the landing spots. If your game requires answering questions to qualify, focus the questions on your company offerings and services.

 

Of course, you can also offer games where players can win gift certificates or discounts off of your services or products, but if you want customers for the long haul focus on how you can help them upgrade their game on an incremental basis.

 

Investor related booth design for GAMIFICATION

If you are a startup, and you are not even thinking about exhibiting at trade shows, paticiapte in the knowledge pool of the established industries. Find out the business that might obtain help from your product and services. Contact them and ask them about featuring your product in their exhibiit. Now, you get to devise a game for established business with your product as the underlying framework.

 

 

RULES OF EXHIBIT DESIGN FOR BUSINESS GROWTH

 

 

 

THE BORING BUT IMPORTANT LOGISTICS OF Fitting Games into Your Booth

 

Once you decide on the best attraction for your trade show exhibits, your next challenge is to position the game properly in your booth. Choose games that is appropriate for your exhibit size and make sure there is enough room traffic and space to play.

Most importantly, make sure your booth staffers have room to walk around and talk to the attendees in the booth. Get great leads and information from participants and don’t let them play without a little conversation before or after.

 

6 GAMIFICATION APPS FOR YOU TO CHECK OUT!

 

EventMobi defines it as “the integration of game-like thinking in nongame environments to bolster engagement, loyalty, and fun.”

Actionbound allows you to create public “bounds” for other players to particpate. It doesn’t have to be restricted to a single event.

GooseChase is another scavanger app with 100+ tested missions on their app, you don’t have to build one from the ground up.

Social Point for tradeshows and virtual meetings.

 

Parts of this article was first published in www.skyline.com

 

For more ideas of how to engage attendees in your booth or enhance your in-booth promotions, download this visual book that is filled with little marketing gems to help you attain more brand awareness, attendees, leads, and sales.

EXPANSIVE IDEAS FOR RESTRICTIVE BUDGET

 

 

Topics: Art of Presentation, Trade show Booth ideas, engage, gamification

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Psychological Principles of Gamification

Know the 2 Key Principles that Work in  Gamification

 

1 — Well-timed reinforcements

Humans are pleasure seekers and thus, hard-wired to repeat an action that gave them pleasure in the past.

Hence, design a reinforcement schedule for your post-show marketing as a core motivating factor to enrapture your audience and confirm continued participation
in your gamification program.


"The key to any successful game is knowing when, how many, and at what rate points or other rewards are given or taken away"

Proper timing and the right interval reduces the chance of user boredom



2 —  Intrinsic Motivation

"Csikszentmihalyi’s concept of "flow" argues that excitement relies on building an optimal state of intrinsic motivation, which comes from finding the fine grey area between certainty and uncertainty."

If uncertainty overtakes a player, they will not be motivated to continue playing. Likewise, if a player is certain they will win, they will not be motivated.

 

Common_Sense_marketing ideas

 

THE BUTTERFLY EFFECT OF MARKETING – HOW BRANDS ARE USING REWARDS TO UNLEASH perrennial

PArTICIPATION

 

 

 PROMOTIONS_AND_SOCIAL_MEDIA

 

 

 

“Companies that speak in the language of the pitch are no longer speaking to anyone.”

~ The Cluetrain Manifesto

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Download buyer persona template here to learn how to make buyer personas for your business

 

 

EXHIBIT_DESIGN 

 

 

 

 

 

How Can Personas Be Used in TRADE SHOW Marketing?

At the most basic level, developing personas allows you to create content and messaging that appeals to your target audience.

It also enables you to target or personalize your marketing for different segments of your audience.

When exhibiting at trade shows, you can divide your booth space into 3 segments based on 3 types of personas. Tailoring your message bassed on persona segmentation will help you attain better
retention of their attention.

 

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KNOW

THE PERSONALITY

OF THE GAMERS

Gamification is not a one-size-fits-all technique.

While the best gamification programs offer something for every personality type — the constraints of your booth design space will set a limit to design games for every personality

DESIGN YOUR GAMES FOR THESE 3 SUB-GROUPS

 

1 — Fun Seekers

"These are the gamers you will find cozied up next to a book of Sodoku or immersed in the morning crossword puzzle. They play simply for the enjoyment of the process."


Methods for luring and
engaging fun seekers
:

Interactive advertisements for your pre-show marketing and post-show marketing — digital games that simulate real life problems, and familiar games, such as fortune wheels or word scrambles for
your at-show marketing

 

2 — Socializers

"These are the Foursquare kings and Words with Friends junkies. Socializers are driven by competitiveness to achieve social benefits, such as recognition, networking, or communication opportunities."

Methods for engaging socializers:

Since, this section of your audience is after tangible benefits, measurable results, and often public recognition — enchant them with 'Progress bars', 'Leaderboards', and 'Honor Badges.'

Hold a pre-show evaluation process and honor them at the show to garner the maximum attention for this segment of gamers.

 

3 — Reward Chasers

"Primarily reward-chasing gamers are the ones most likely to fill your inbox with Dropbox or Uber invitations — not because of the social recognition they get for the email, but because of the free perks they get for referrals."

Methods for reward chasers:

"These players are most attracted by rewards in any form, whether that's points, virtual currency, discounts, free shipping, exclusive offers, or other benefits. Sweepstakes, contests, limited-time offers, and daily bonus points are all effective methods to spark their interest."

 

GAMIFICATION DOES NOT NEED TO BE COMPLEX

Know the powerful REWARD COMPULSION LOOP that makes people want to keep playing.

HOW IT WORKS

"1. Perform an action

2. Receive a reward for performing the action (Examples: Five Facebook likes! — A rush of nicotine! A promotion!)

3. This reward triggers dopamine release, which causes feelings of pleasure

4. Receive an invitation to perform the action again

5. Repeat the action in the hopes of getting another hit of dopamine"