Exhibit Design and Marketing

'HOW DO I STAND OUT?' — LIGHTS, LOGOS, & COLOR FOR YOUR EXHIBIT DESIGN

Published on Jul 27, 2021 12:53:02 PM

 

Dare to rise

Updated 2022

Take chanceS. standout!

“The world accommodates you for fitting in, but only rewards you for standing out.”

 

 

How do I stand out WITH MY MODULAR CUSTOM EXHIBIT DESIGN?

 

QUICK HINT: THE TALLEST BOOTH MAY NOT BE THE BEST IDEA

 

How to have the exhibit or environment that represents your brand well yet rises above the rest? Here is a hint… it is not all about having the tallest booth on the floor. Having a great designer who can help translate your brand into a three-dimensional space is ideal.

They can take your marketing strategy and brand and create an experience.   However, you don’t always have the budget or the time to go all out. 

Here are some tips from our designers to elevate your look so your company brand gets the attention it deserves.

 

THE ART AND SCIENCE OF 'STANDING OUT'

 

HOW DO I STAND OUT WHEN MY BRAND COLOR IS 'SAFE BLUE' or, 'CTA ORANGE'?

HOW DO I STAND OUT IN A SEA OF HANGING SIGNS?

HOW DO I STAND OUT WHEN I HAVE A 'BORING' PRODUCT?

HOW DO I STAND OUT WITH MY 'BORING' VISUALS?

HOW DO I STAND OUT WITH MOMENTS?

 

 

 

HOW DO I STAND OUT WHEN MY BRAND COLOR IS 'SAFE BLUE' oR, 'CTA ORANGE'?

QUICK HINT: IF THE COLOR OF YOUR INDUSTRY IS BLUE AND WHITE, YOU WANT TO STAY FAR AWAY FROM THOSE DEFINING ATTRIBUTES

 

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Make use of accent colors to draw those eye balls towards the offering of your brand. If you do not have one, establish it today in your brand guideline.

 

One of the first elements of your brand that will be noticed and likely remembered by viewers is color. In fact, a Marketing study done by the University of Loyola on color indicates that the right color can increase brand recognition by 80%.

Ensuring that the exhibit elements you select are brand appropriate yet don’t blend in along with everything else on the show floor is key.

“The relationship between brands and color hinges on the perceived appropriateness of the color being used for the particular brand”.

RIGHT COLOR CAN INCREASE BRAND RECOGNITION 80% of the TIME

Know your industry and your competition. If all the other exhibits are green and white, then consider using one of your brand accent colors as the main background color if your logo is green with a white background. This will help you stand out on the show floor.

 

 

 

 

HOW DO I STAND OUT IN A SEA OF HANGING SIGNS?

 

QUICK HINT: INTEGRATE INTERESTING GROUND ELEMENTS

 

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Hanging signs are prevalent in the big industry shows like cybersecurity, technology, fresh produce and manufacturing. Your brand can easily get drowned by the sheer quantity of it.

 

While you want to be visible on the show floor, hanging a sign as high as possible is not always the best choice.

Other factors to consider include, how to tie in your exhibiting design elements to hanging structures. If all the exhibitors have a hanging sign at 24' height, then how is it that you will stand out? (Look at photos of the show from prior years or talk to someone who attended the show to get some insights.)

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If you have the budget go with a tiered hanging sign. This way your brand is in the viewing range from all directions. However, this means your exhibiting space needs to scale up to accommodate this 3-level presentation.

If you have restricted budget and you know that other exhibitors are going with hanging signs, you do the opposite. Do an architecture that speaks to your brand. Focus on the floor that lends color and code to your brand. This way you save cost on rigging and labor.

Focus your resources on delivering a memorable face-to-face 'FEELING' content.

“At the end of the day people won’t remember what you said or did, they will remember how you made them feel.”

 

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Integrate flooring with your exhibit design for an immersive experience.

By integrating your ground elements to any hanging or tall signage you will help draw the eyes to your exhibit and define the space.  By doing this your exhibit is more likely to stand out among a sea of hanging signs even if it is lower than the others.

 

 

 

 

 

HOW DO I STAND OUT WHEN I HAVE A 'BORING' PRODUCT?—

PHOSPHORESCENCE — THE GENIUS BEHIND YOUR EXHIBIT STAND DESIGN

 

QUICK HINT: BACKLIGHTS, ZONAL LIGHTS, OSTENTATIOUS LIGHTS

Backlit is a great way to get attention if you are the back booth in a dark show. Yet, if everything in your booth is backlit then the eyes of the viewer don’t know what to focus on.

Instead, consider back lighting key elements of your message or logo and using regular down lights or no lighting for the rest.  You will create contrast and the eyes of your viewer will go to where you need them to go.

Spotlighting just key areas on your sign like logos or just a couple of sides of a hanging cube can be just as, or more, effective than lighting everything.   Also, you can save some money by being selective about what you light.

 

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Light is the life giving energy in your booth space. Maximize it with controlled creativity.

 

 

 

 

 

 

HOW DO I STAND OUT WITH MY 'BORING' VISUALS?

— EASY, GIVE LIMBS TO YOUR LOGO

 

QUICK HINT: TAKE YOUR LOGO ON AN ARCHITECTURAL SPIN

 

Your logo does not have to stay flat at a show or event.  This is your chance to showcase your brand from a different perspective.  Whether it is creating a 3D sign and lighting it from different angles, mirroring the logo image in a hanging sign, or even using it to create a unique, yet subtle, background pattern you can create a surprising element for your audience.

 

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Imagine breaking up your logo in chunks and running it across the air space of your exhibit design — that is one way to do it.

Your logo is the graphic representation of your brand. Like any other iconography, you can and you should use it to create design elements that will nudge the sub-conscious. The human brain remembers that which is taken out of context and is placed in a different environment.

Bottom line — find creative ways to express your logo/identity.

 

 

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If you have spider shaped logo, use architectural elements that mirrors that style.

 

 

 

 

HOW DO I STAND OUT WITH MOMENTS? —

MAKE MOVEMENT VITAL TO YOUR EXHIBITING

 

QUICK HINT: BOUNCE YOUR WORDS. PROJECT YOUR IMAGES. SHIMMER YOUR GRAPHICS

 

1. Use Digital A monitor with a great video or just a presentation showing your logo, top products and key messaging can create movement and tell a complete story especially when your staffer takes the time to explain the content to visitor. Better yet, use zero edge LED Screens for maximum effect.

2. Fabric movement An exhibit can have hanging fabric that moves with the natural breeze in a show or the air of a fan. Only do this if it makes sense for your brand.

 

RULES OF EXHIBIT DESIGN FOR BUSINESS GROWTH

 

3. Brand Projection Depending on the lighting at the show you may not be able to clearly project words or a complex message but you can certainly project shapes or a repeating pattern of your logo or a shape associated with your product or theme.

4. Product Demo Do you have machinery that could move in a demo periodically. What a great way to create attention! A great demo one of our designers created was showing a clients’ waterproof product functioning under a waterfall. This not only created motion and attention with the water but showcased the benefits of the product very well.

5. Light Movement Yes, you may go on the generic, and use simple LED light washers and that is quite okay. However, since you made it this far, here is a treat for you.

 

Designed by Berlin interactive artists Gunnar Green and Frederic Eyl, the below images of Aperture is an interesting play on MOVEMENT. 

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Imagine a wall with tons of tiny aperture holes. These holes open, if there is no light and closes if there is with a slight delay.

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The result is the silhouette of passersby. Consisting of an iris diaphragm matrix, the facade’s surface with its apertures’ variable opening diameters is enriched by a dynamic translucency, that creates imagery, interactivity and interest.

 

 

6. Show Specific NFTsNFTs are unique identification codes and metadata that cannot be duplicated or deleted from the blockchain. Theme your booth design for gamification and NFT giveaways.

 

“NFTs shift the crypto paradigm by making each token unique and irreplaceable, thereby making it impossible for one non-fungible token to be equal to another. They are digital representations of assets and have been likened to digital passports because each token contains a unique, non-transferable identity to distinguish it from other tokens. They are also extensible, meaning you can combine one NFT with another to “breed” a third, unique NFT.”

 

 

8 TIPS TO BETTER DISPLAY YOUR PRODUCTS
 

INVESTIGATING THE DESIGN DNA-1

 

"We take for granted all the constant, fixed things, and eventually stop paying any attention to them."

 

To draw attention, we have noted the importance of the tangible elements that are crucial to good design.

If this has galvanized you, we would like to share with you the movement that we have captured in this article.

 

For your ease, we have created transformative approach to your customer experience via exhibit design. These island exhibits are designed to act as a crutch for you as you are mapping the intended customer experience in your booth. Click below and let us know your thoughts. We will be growing this library. So, please come back when you are in need of inspiration.

 

DESIGNS DEVOTED TO YOUR CUSTOMER JOURNEY

“You can only have your head above waters if you stick your neck out a bit. It's time to take off... Dare to rise!”

 

 

 

 

 

Topics: Exhibit Design, Creative Exhibition Booth Design, Brand Design, booth design

Join 140,000+ exhibitors who has profited from our insights

 

 

 

 

 INTEGRATED INTELLIGENCE.jpg

INTELLIGENT DESIGNS

 

WE ARE LIVING AND BREATHING IN AN AGE OF INTEGRATION.

Every action that we now undertake is or can be integrated with the larger system. The only limiting factors being our own imagination, and if it is realizable computationally.

 

Being an informed citizen of this age "requires the ability to apply computational ways of thinking to design, to writing, to experimentation, to artistic expression, and to problem solving – to the very core of human intellectual activity. In this age, our ideas are no longer constrained solely by what is physically realizable, but by what is computationally realizable." {Hence the popularity of de-constructivism in modern architecture}

 

 

icon-event

 

DAZED BY THE FLICKER OF THE DIGITAL SCREEN, OUR SENSES HUNGER FOR TOUCH AND TEXTURE.

 

CHOP UP THE ELEMENTS OF YOUR GRAPHIC — GIVE IT LAYERS, BOX IT UP OR, ADD WINGS TO IT, MASH IT UP IN A DIFFERENT CONTEXT —

 

FOR A CHANGE, DESIGN YOUR BOOTH THAT TAKES A BREATHER FROM THE DETAILS OF YOUR CORPORATE GUIDELINES —

 

ACCENTUATE IT, DISSOLVE IT, EXTEND IT, MAKE CHARACTERS OUT OF IT — LOOK AT IT FROM A DIFFERENT PERSPECTIVE

 

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Whether you have a limited design budget or if you’re just trying to set your booth apart in a crowded exhibit hall, here are some helpful design tips to make sure your booth doesn’t cause attendee overload

 

 

 

 

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WHY YOU NEED TO STAND OUT? BECAUSE YOU ARE NOT YOUR COMPETITION

 

 

 

 

brand ideas for the long haul.jpg

 

When people come together, great things start happening. For starters, they shun the logic that had worked yesterday, but is obsolete today. They work as one organism — one mind and one soul for one mission, and thus they make something happen that is far grander than themselves. 

5 BOOKS FOR YOUR MARKETING IDEAS

 

 

 
 
 

OUR

'STANDING OUT'

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