If you are feeling rusty, ignored or shame because, nothing much has happened with your brand's desire to build awareness, you are not the only one...
Exhibitors tell us in survey after survey that building awareness is their #1 or #2 trade show marketing goal.
Want to build your brand at trade shows? Your company has company.
REMEMBER BUILDING AWARENESS IS A QUALITATIVE GOAL, NOT A QUANTITATIVE ONE. Building awareness comes in several different levels, various shades and exotic favors, depending on how well known a company already is.