Exhibit Design and Marketing

'HOW DO I STAND OUT?' — LIGHTS, LOGOS, & COLOR FOR YOUR EXHIBIT DESIGN

Posted on Jul 27, 2021 12:53:02 PM

 

HOW DO YOU STAND OUT.jpg

 

“Take chance standout. You can only have your head above waters if you stick your neck out a bit. It's time to take off... Dare to rise!”

 

 

How do you stand out at trade showS or eventS?

QUICK HINT: THE TALLEST BOOTH MAY NOT BE THE BEST IDEA

How do you have the exhibit or environment that represents your brand well yet rises above the rest? Here is a hint… it is not all about having the tallest booth on the floor. Having a great designer who can help translate your brand into a three-dimensional space is ideal.

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Topics: Creative Exhibition Booth Design, Brand Design, booth design

IS SIMPLICITY THE ANSWER TO Your EXHIBIT DESIGN?

Posted on Jan 20, 2020 1:35:33 PM

 

SHADES OF SIMPLICITY

 

If something looks simple, it feels easy. If it feels easy, the brain assumes it is simple. SIMPLICITY EMPOWERS YOU IF YOU KNOW WHAT YOU WANT YOUR EXHIBIT DESIGN TO DO

Once that assumption is made, the path of conversion becomes one of non-friction. That is why, Harmut Esslingen, the German designer who designed the iconic Apple products in the 1980s, followed the guiding principle that feeling follows form.

That is why, about 200 years before Harmut Esslingen, the German philosophizer, Arthur Schopenhauer, postulated “One should use common words to say uncommon things.”

Words that are simple to understand your brand offering are crucial for the decision makers who are pacing the show floor looking for solutions.

 

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Topics: Exhibit Design, trade show booths, booth design, trade show marketing not working, tradeshowmarketing

5 things your Exhibit Design MUST Convey To Your Target Audience

Posted on Nov 8, 2019 6:37:30 PM

 

 

Are you about to design a brand new exhibit? Or maybe you are about to completely change a current trade show booth. Whichever it is, you should be extremely strategic about the design process. Not only do you want to consider the customers you are trying to reach and the objectives you hope to achieve as a result of the exhibit, but you should also put yourself in the shoes of those target audience. One thing is true about event visitors; there are certain questions they always have about your company. Wise exhibitors know how to design their exhibits in such a way that they can effectively answer these questions before they are even asked. Here are a few of the most frequently asked questions your trade show booth should answer.

 

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Topics: Brand Marketing, Exhibit Design, Trade show booth, Marketing, booth design

RFP FOR YOUR BOOTH DESIGN [50 years of experience in the works]

Posted on Jul 15, 2019 1:02:58 PM

 

GOOD DESIGN IS GOOD TRADE

AND, IT ALL STARTS WITH THE RIGHT RFP

 

 

Your exhibit house needs enough information in a Request for Proposal (RFP) so the design team understands what your company goals are for the show. You are an expert on your company’s marketing goals and products, and the exhibit designers are experts in exhibit design.

You have a vision for how you would like the booth to look, and the exhibit designers have the training and experience to optimize that vision, and if given the right amount of information the designers can “Wow” your attendees with a booth design that tickles their imagination.

Let’s take a deeper dive into what your Request for Proposal (RFP) for a trade show booth should include.

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Topics: Silicon valley trade show booth design, Trade Show Booth Design, booth design, RFP

DARE TO RE-IMAGINE YOUR TRADE SHOW EXHIBIT DESIGN

Posted on Feb 7, 2017 10:15:00 AM

 

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Topics: Trade show Trends, Modern Booth Design, Trade Show, booth design

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