Exhibit Design and Marketing

TRADE SHOW MARKETING COMMUNICATION MADE EASY AND EFFECTIVE

Posted on Nov 15, 2021 2:34:03 PM

 

Your attendees want to interact with your brand at trade shows. They are hoping to see new innovations and find new products that fit their needs. What they aren’t hoping for is to be looking at drab graphics, same old design, and less than compelling conversation.

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Topics: Bay Area Trade show display, Brand Marketing, Exhibit Design, Brand Design, Brand Exhibiting, Brand Power, trade show promotion, tradeshowmarketing

11 FAIL PROOF Ways to Build YOUR Brand at Trade Shows

Posted on Sep 10, 2021 12:18:57 PM

 

If you are feeling rusty, ignored or shame because, nothing much has happened with your brand's desire to build awareness, you are not the only one...

 

Exhibitors tell us in survey after survey that building awareness is their #1 or #2 trade show marketing goal.

Want to build your brand at trade shows?  Your company has company.

 

REMEMBER BUILDING AWARENESS IS A QUALITATIVE GOAL, NOT A QUANTITATIVE ONE. Building awareness comes in several different levels, various shades and exotic favors, depending on how well known a company already is. 

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Topics: Bay Area Trade show display, Brand Marketing, Exhibit Design, Brand Design, Brand Exhibiting, Brand Power

IS SIMPLICITY THE ANSWER TO Your EXHIBIT DESIGN?

Posted on Jan 20, 2020 1:35:33 PM

 

SHADES OF SIMPLICITY

 

If something looks simple, it feels easy. If it feels easy, the brain assumes it is simple. SIMPLICITY EMPOWERS YOU IF YOU KNOW WHAT YOU WANT YOUR EXHIBIT DESIGN TO DO

Once that assumption is made, the path of conversion becomes one of non-friction. That is why, Harmut Esslingen, the German designer who designed the iconic Apple products in the 1980s, followed the guiding principle that feeling follows form.

That is why, about 200 years before Harmut Esslingen, the German philosophizer, Arthur Schopenhauer, postulated “One should use common words to say uncommon things.”

Words that are simple to understand your brand offering are crucial for the decision makers who are pacing the show floor looking for solutions.

 

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Topics: Exhibit Design, trade show booths, booth design, trade show marketing not working, tradeshowmarketing

5 things your Exhibit Design MUST Convey To Your Target Audience

Posted on Nov 8, 2019 6:37:30 PM

 

 

Are you about to design a brand new exhibit? Or maybe you are about to completely change a current trade show booth. Whichever it is, you should be extremely strategic about the design process. Not only do you want to consider the customers you are trying to reach and the objectives you hope to achieve as a result of the exhibit, but you should also put yourself in the shoes of those target audience. One thing is true about event visitors; there are certain questions they always have about your company. Wise exhibitors know how to design their exhibits in such a way that they can effectively answer these questions before they are even asked. Here are a few of the most frequently asked questions your trade show booth should answer.

 

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Topics: Brand Marketing, Exhibit Design, Trade show booth, Marketing, booth design

DESIGN LUMINESCENCE & EMOTIONAL ENUNCIATION FOR YOUR TRADE SHOW BOOTH DESIGN

Posted on May 29, 2019 1:31:52 PM

emotional-booth-design-ideas

 

LUMINOUS DESIGN PULSATES— IT FEARLESSLY ROTATES — IT REPEATS AND IT SPINS. IT IS DYNAMIC AND DISRUPTIVE —  GET TO KNOW IT's STAGGERING ABSURDITIES AND It's ENTHUSIASTIC PRINCIPLES

Creating with desirous elements for your exhibit does require some money, but definitely not a MFA degree in art. However, it will definitely help you if you have an understanding in the "yin and yang" of behavioral co-dependence. Having said that, your creative determination coupled with the expertise of your exhibit house is destined to transform your exhibit design into a pulsating luminous space for interaction and experimentation.

Get going with these scintillating ideas that communicate your brand's unique vision and your company's definitive mission.

 

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Topics: Exhibit Design, Booth Display Design, Booth Design Inspiration, Trade Show Booth Design, Sarmistha Tarafder

GUIDELINES AND BRAND CONSTRUCTS FOR YOUR TRADE SHOW BOOTH DESIGN

Posted on Mar 14, 2019 5:57:52 PM

 


 

THE GUIDELINES BELOW ARE USED AS A CRUTCH TO DRIVE HOME WHAT SEEMS TO BE AN IMPORTANT CHALLENGE FOR OUR AUDIENCE— HOW DO I STAND OUT?

 

THE SOLE INTENTION OF THIS ARTICLE IS TO HELP YOU EXPAND YOUR BRAND HORIZON WITH THESE EYE POPPING REALIZATIONS!

 

Use this article to learn the realities of the show floor.

KNOW THAT YOUR MODULAR EXHIBIT DESIGN MIGHT LOOK FANTASTIC ON PAPER, BUT NOT NECESSARILY ON THE SHOW FLOOR.

There are some standard display rules and regulations for exhibiting at trade shows and expositions in the U.S.A. If you are a veteran trade show manager or events coordinator refer to these trade show exhibit rules and regulations periodically to make sure they are in compliance, so show management doesn’t have to tell them to modify their booth structure on-site. If you are not, give us a call, we will help you sort it out.

 

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Topics: Graphic Design, Exhibit Design, Hanging Display Banners, Hanging Structure, trade show booths, Visual Marketing, Trade Show Booth Design, themed booth design

3 Exhibit Design Pitfalls THAT THREATENS YOUR COMPETITIVE EDGE

Posted on Mar 26, 2018 3:25:30 PM

 

 

WAKE-UP, THE SECOND RENAISSANCE IS HERE!

 

In 1396, a man named Manuel Chrysoloras, was hired for the official academic post created for the first time to teach Greek in Florence. The man brought with him a copy of Ptolemy’s "Geography" from the East.

Knowledge, that was hidden for centuries, resurfaced, and within a short span of 80 years Europe emerged from being, the most backward regions of the world to being the most advanced.

But, this advancement was not easy. It ushered in disruption and disharmony.

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Topics: Exhibit Design, Sarmistha Tarafder, Flexible Booth Design, trade show success, second renaissance

EXHIBIT DESIGN — WHAT TO DO WHEN IT IS HARD TO IMPRESS YOUR CLIENTS?

Posted on Jul 18, 2016 6:46:28 PM

 

 

Some may say that design is not new, it is simply a new application based on historical designs. In the ever changing industry of trade shows and events, one thing is consistently desired; intriguing design. We wanted to explore the history of design, and felt there was no better place to start than with 30 year veteran, Greg Mathieson, a Senior Exhibit Designer at Skyline and Scooter Hendon, Skyline Sector 5 Exhibit Designer with multiple industry awards under his belt.

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Topics: Exhibit Design, Trade show Trends, Trade Show Displays, design trends

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