Exhibit Design and Marketing

IS SIMPLICITY THE ANSWER TO Your EXHIBIT DESIGN?

Posted on Jan 20, 2020 1:35:33 PM

 

SHADES OF SIMPLICITY

 

If something looks simple, it feels easy. If it feels easy, the brain assumes it is simple. SIMPLICITY EMPOWERS YOU IF YOU KNOW WHAT YOU WANT YOUR EXHIBIT DESIGN TO DO

Once that assumption is made, the path of conversion becomes one of non-friction. That is why, Harmut Esslingen, the German designer who designed the iconic Apple products in the 1980s, followed the guiding principle that feeling follows form.

That is why, about 200 years before Harmut Esslingen, the German philosophizer, Arthur Schopenhauer, postulated “One should use common words to say uncommon things.”

Words that are simple to understand your brand offering are crucial for the decision makers who are pacing the show floor looking for solutions.

 

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Topics: Exhibit Design, trade show booths, booth design, trade show marketing not working, tradeshowmarketing

GUIDELINES AND BRAND CONSTRUCTS FOR YOUR TRADE SHOW BOOTH DESIGN

Posted on Mar 14, 2019 5:57:52 PM

 


 

THE GUIDELINES BELOW ARE USED AS A CRUTCH TO DRIVE HOME WHAT SEEMS TO BE AN IMPORTANT CHALLENGE FOR OUR AUDIENCE— HOW DO I STAND OUT?

 

THE SOLE INTENTION OF THIS ARTICLE IS TO HELP YOU EXPAND YOUR BRAND HORIZON WITH THESE EYE POPPING REALIZATIONS!

 

Use this article to learn the realities of the show floor.

KNOW THAT YOUR MODULAR EXHIBIT DESIGN MIGHT LOOK FANTASTIC ON PAPER, BUT NOT NECESSARILY ON THE SHOW FLOOR.

There are some standard display rules and regulations for exhibiting at trade shows and expositions in the U.S.A. If you are a veteran trade show manager or events coordinator refer to these trade show exhibit rules and regulations periodically to make sure they are in compliance, so show management doesn’t have to tell them to modify their booth structure on-site. If you are not, give us a call, we will help you sort it out.

 

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Topics: Graphic Design, Exhibit Design, Hanging Display Banners, Hanging Structure, trade show booths, Visual Marketing, Trade Show Booth Design, themed booth design

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