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Trade Show Exhibiting for New Exhibitors

What It Takes To Succeed At Trade Shows

NewExhibitor

 

 

 

 

 

 

Build Your Trade Show Skills

Trade shows are deceptively simple looking.

The reality is, you also must build your ability to do specific key tasks for your trade shows to succeed:

 

  1. Trade show logistics
  2. Booth staff selection
  3. Training, and staffing
  4. Exhibit design
  5. Pre-show and at-show promotions
  6. Lead management
  7. Measurement of your program's results.

This 44-page book contains 25 articles on the above areas for trade show marketing.

 

 

Download Your Book

BASIC ARTICLES FOR THE NEW EXHIBITOR

 

 

 

IDEAS OF PRE-SHOW EVENT MARKETING

 


QUICK SOCIAL MEDIA CHECK LIST FOR YOUR EVENTS AND TRADE SHOWS

Effective social media marketing means taking the proper steps before, during, and after the show. To ensure you cross everything off your social to-do list, refer to this checklist —  pre-show marketing, at-show marketing and post-show marketing along with definitive examples for pre-event marketing.

 

 

bad booth staffers are bad for business

 


BOOTH STAFFERS ARE BRAND AMBASSADORS — HOW THEY CAN HURT YOUR BUSINESS

When it comes to vendor events, your company only has a small window of time to bring in potential customers and wow them. The staffers at your booth are your first line at these events. Even, the most carefully chosen booth staffers can end up hurting your event, and then, it’s time to say goodbye.

 

 

 

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EVERY EXHIBITOR GIVES AWAY A GIVEAWAY — PROS AND CONS OF 7 KINDS OF GIVEAWAYS

To help you whittle through the nearly infinite choices of giveaways, we have grouped them into 7 types, with the strengths and weaknesses of each type listed below.  Keep this chart handy the next time your team gathers to brainstorm ideas for your upcoming trade show.

 

 

 

BASIC DOs and Don'ts
Why attendees will not stop by
startups

SETTING THE STAGE FOR EXPECTATION — VERY BASIC DOs and DON'Ts

Dial in to what you need to run a successful trade show marketing program by reviewing this list of do’s and don’ts while exhibiting.

 

WHY DIDN'T THAT EXHIBITOR STOP BY MY BOOTH? — HERE ARE 8 POSSIBLE REASONS

"He sure looked like a perfectly good prospect. He had the right color badge.  He works at a company that is in the right vertical market and the right size."

 

TIPS FOR START UPS — THINGS TO KEEP IN MIND FOR YOUR FIRST TRADE SHOW

Trade shows can present you with a great opportunity to reach a large audience of potential clients in a meaningful and personal way.

 

 
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THE BASICS THAT A NEW EXHIBITOR NEED TO KNOW ABOUT THE TERMS IN THE INDUSTRY

Definitions of common terms related to the events and trade show industry so that when your boss asks, you’re prepared to talk shop.

THE RULES AND REGULATIONS THAT YOU NEED TO KNOW FOR YOUR BOOTH DESIGN

If you know the industry standard for the rules then you may be able to push them a little but it all depends on show management. 

TECHNOLOGY FOR YOUR TRADE SHOW BOOTH — BUY OR RENT — PROS AND CONS

Some exhibitors found it cost effective to own the technology, while others found renting technology to be better suited to their budgets.

 

 

 
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