When it comes to vendor events, your company only has a small window of time to bring in potential customers and wow them. The staffers at your booth are your first line at these events. Even, the most carefully chosen booth staffers can end up hurting your event, and then, it’s time to say goodbye.
To help you whittle through the nearly infinite choices of giveaways, we have grouped them into 7 types, with the strengths and weaknesses of each type listed below. Keep this chart handy the next time your team gathers to brainstorm ideas for your upcoming trade show.
SETTING THE STAGE FOR EXPECTATION — VERY BASIC DOs and DON'Ts
Dial in to what you need to run a successful trade show marketing program by reviewing this list of do’s and don’ts while exhibiting.