What It Takes To Succeed At Trade Shows
Trade shows are deceptively simple looking.
The reality is, you also must build your ability to do specific key tasks for your trade shows to succeed:
This 44-page book contains 25 articles on the above areas for trade show marketing.
BASIC ARTICLES FOR THE NEW EXHIBITOR
SETTING THE STAGE FOR EXPECTATION — VERY BASIC DOs and DON'Ts
Dial in to what you need to run a successful trade show marketing program by reviewing this list of do’s and don’ts while exhibiting.
WHY DIDN'T THAT EXHIBITOR STOP BY MY BOOTH? — HERE ARE 8 POSSIBLE REASONS
"He sure looked like a perfectly good prospect. He had the right color badge. He works at a company that is in the right vertical market and the right size."
TIPS FOR START UPS — THINGS TO KEEP IN MIND FOR YOUR FIRST TRADE SHOW
Trade shows can present you with a great opportunity to reach a large audience of potential clients in a meaningful and personal way.
THE BASICS THAT A NEW EXHIBITOR NEED TO KNOW ABOUT THE TERMS IN THE INDUSTRY
Definitions of common terms related to the events and trade show industry so that when your boss asks, you’re prepared to talk shop.
THE RULES AND REGULATIONS THAT YOU NEED TO KNOW FOR YOUR BOOTH DESIGN
If you know the industry standard for the rules then you may be able to push them a little but it all depends on show management.
TECHNOLOGY FOR YOUR TRADE SHOW BOOTH — BUY OR RENT — PROS AND CONS
Some exhibitors found it cost effective to own the technology, while others found renting technology to be better suited to their budgets.