WHAT DRIVES CUSTOMERS TO TAKE ACTION?

Every day we are bombarded with numberless brand impressions. Those accumulated impressions are crucial because they set the precedence of the initial consideration in the buying process. For starters, brands that manages to make the most palatable and far flung impressions, we consider them worthy of consideration as potential purchasing options. But, this is only the start...

HOW DO I OPTIMIZE MY TRADE SHOW MARKETING BUDGET?

START WITH THIS QUESTION: What do I consider an acceptable marketing cost/lead? Projecting your potential ROI using a calculation shown here is a good start. If your marketing efforts are out of sync with sales priorities then it’s time to re-examine where and how you’re spending your marketing and advertising dollars.

HOW CAN I DRIVE POSITIVE ROI FOR EVENTS AND TRADE SHOWS?

The ROI of your trade show exhibit is directly influenced by your actions and decisions. But that control is a double-edged sword. With it comes the burden of knowing that your decisions might also set the stage for poor performance.

These are the tips that veteran exhibitors (many of our clients) use to make certain their efforts contribute to their company’s bottom line while, making an impact impact with their connected customers.

FROM 'WE' TO 'ME' — THE ROAD TO RETAIL — PHYSICAL MEETS DIGITAL

The future of retail isn’t robots, lasers and holograms — it’s experiences, service and speed, all powered by subtle technologies that the customer barely sees. “The reality is there’s nothing better than human experience, but technology can really help.” Listen to the podcast here. To succeed in the digital business era, retailers have to stretch their boundaries. This requires rethinking their business model, deciding how to transform into digital businesses and making the right technology investments to become digital leaders. 

MINTING ATTENTION WITH DIGITAL MARKETING

ATTENTION IS THE CURRENCY OF SURVIVAL IN OUR 21st CENTURY TRADE AND COMMERCE: Attention is not a one shot deal. Attention is about embellishing your brand offering in myriad ways. Attention is about visiting and re-visiting your target audience with patience and imagination. Attention is about capturing the roles of your audience and reverse-engineering your brand message in a fashion that captivates and motivates!

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WHAT CRITERIA TO USE IN SELECTING MY NEXT SHOW?

START WITH YOUR POTENTIAL BUYERS LIST
 
Approximately 40-60% of trade show attendees come from a 200-mile radius of the host city. Take a look at your largest potential buyers and determine, given this data, which shows they are most likely to attend. While big, national or international shows may be your “bread and butter,” over half of exhibitors say they experience most of their success reaching target audiences at smaller, more regional trade shows.

LIVE WEBINAR - November and October 23

Live Session I, Wednesday, November 13, 2019, 9:00AM PST

Live Session II, Wednesday, November 20, 2019 11:00 AM PST

Your recordings will be sent over

GLOBAL DESIGN TRENDS — THE NEED TO EXPLORE MORE THAN ONE DIMENSION — THE CRAVING FOR HUMAN INTERACTION — FUTURISTIC PROVOCATION — SHOW ME YOUR MAGIC — MESMERIZE ME — MAKE ME CARE