Our visual realm have expanded and developed in reaction to the social shifts
brought about by new technologies. This 'virtuality' trend is expanding our
sense of perception. Rather than looking at an image,
we are now part of the image.
We are not seeing, but experiencing. Raw, impulsive, images illustrated in Instagram and Snapchat allows us to experience life in someone else's shoes.
Moreover, with 360° panoramic shots and VR (which is one of the attractions of InfoComm), — we are no longer passive viewers enjoying from outside the frame — we are "intimately and viscerally immersed into an experience." We are in control.
What are you doing, to make your audience feel that they are in control?
HERE, IS A LIST OF WHAT YOUR ATTENDEES ARE LOOKING FOR
We all get trapped in the bindings of sameness. We recognize the extreme exhaustion that our exhibitors suffer. Exhaustion is bound to rob you of your critical, creative thinking. Hence, we have done the thinking for you and we have presented a detailed offering with design and strategy that will essentially elevate your exhibit marketing and exhibit design.
The first order of the day is to invest on developing the "emotional intelligence" of your people who will be staffing your booth. Give them lessons on intelligence — train them on the concept to "hold two opposed ideas in the mind at the same time, and still retain the ability to function."