Digital world opens opportunities for presenting dynamic information, engaging a passerby, and interacting with an exhibit attendee. Intent drives different digital content.

Exhibit Planning and Logistics — Variety of Digital Displays for Trade Shows

Trade Show exhibits are best when their design and message directly focuses on the exhibitor's target audience. A targeting exhibit design depends on these 3 criteria:

  Emotive Engagement — Designing for Your Target Audience

The 'Art and Science of Standing Out' with your modular custom exhibit design. Effectively translate your brand into a three-dimensional space. 

  Exhibit Design and Marketing — 3 Dimensional Design Difference

Design deliberation for thinking and conversing — 6 exhibit design recipes for for elegant simplicity. Make intelligent use of  3 dimensional call to action.

Exhibit Design and Marketing — Design for Emotive Engagement

Some trade show exhibitors are stuck in a rut. They go to the same shows, offer the same promotions, have the same booth design — moving beyond inertia!

  Exhibit Design and Marketing — If trade show marketing is not working 😧

Grant McCracken, writer and anthropologist, in his book Culturematic, talks about brand that makes headway are the brands that fosters co-creation.

  Emotive Engagement — Cross-Generational Engagements with Emojis