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Digital world opens opportunities for presenting dynamic information, engaging a passerby, and interacting with an exhibit attendee. Intent drives different digital content.
Exhibit Planning and Logistics — Variety of Digital Displays for Trade Shows
Trade Show exhibits are best when their design and message directly focuses on the exhibitor's target audience. A targeting exhibit design depends on these 3 criteria:
Emotive Engagement — Designing for Your Target Audience
The 'Art and Science of Standing Out' with your modular custom exhibit design. Effectively translate your brand into a three-dimensional space.
Exhibit Design and Marketing — 3 Dimensional Design Difference
Design deliberation for thinking and conversing — 6 exhibit design recipes for for elegant simplicity. Make intelligent use of 3 dimensional call to action.
Exhibit Design and Marketing — Design for Emotive Engagement
Some trade show exhibitors are stuck in a rut. They go to the same shows, offer the same promotions, have the same booth design — moving beyond inertia!
Exhibit Design and Marketing — If trade show marketing is not working 😧
Grant McCracken, writer and anthropologist, in his book Culturematic, talks about brand that makes headway are the brands that fosters co-creation.
Emotive Engagement — Cross-Generational Engagements with Emojis