MODULAR EXPO DISPLAY IDEAS FOR PURPOSEFUL PRESENTATION AND MEANINGFUL CONVERSATION

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EFFECTIVE OPEN BOOTH DESIGN for accelerated NETWORKING

BOOTH DESIGN FOR EARLY ADOPTERS, EARLY MAJORITY, LATE MAJORITY AND LAGGARDS

 

HelpingTheWorldTrade

 

PROFIT FROM NETWORKING WITH FELLOW EXHIBITORS — THAT IS THE WAY TO DO IT IN THE COLLABORATION ECONOMY

IN THE AGE OF 'ADD-ONS', "new companies entering the market can minimize marketing and sales costs by cleverly attaching to the marketing machines of more established vendors, as well as inexpensively gain access to an existing customer base."

Make a schedule with your team to ensure that there is always someone manning your booth and then, make a plan to rotate various employees into the show hall itself to get the latest scoop on who, when, where and what is happening in your respective industry.

 

Timing Is Everything

When you do have a plan for walking the show hall — timing is really everything. Never try to work your way into a crowded trade show booth. Instead, wait until there are noticeable lulls in the activity levels on the floor. Even going on the second day of the event can mean easier access to the right people at different companies.

 

Get the Attendee List in Advance

Get the names of the trade show exhibitors in advance so you can pinpoint which businesses make sense to connect with during the event.

 

Achieve Relevance in the Age of Collaboration

 

Pre-Scheduled Meeting

Once you have a tentative outline of organizations or key people you’d like to meet with, reach out in advance to schedule a meeting time during the trade show or event. Designate meeting space built in for client appointments.

 

Visiting with Walk-ins

Make a schedule for a “walk-in” during show hours. You might not be able to schedule with them directly, but you can make a visiting plan that frees up your staff to take a walk over at various points during the day.

 

Design your Next Move for the NEXT SHOW,

Finally, always encourage your staff to gather information from every company’s exhibit that they visit. Being able to go over the information collectively as a team can help you strategize based on what different companies specialize in, as well as help you identify various trends within your industry.

 

                   BELOW, WE HAVE TABULATED SOME DESIGN IDEAS THAT HAVE WORKED FOR OUR CLIENTS IN SEGMENTING THEIR TARGET AUDIENCE AND FRAMING THEIR PROPOSITION TO ANCHOR THEIR MARKET POSITION          

 

LOOKING FOR MORE IDEAS?

 

 

 

 

 

 

 

 

 

 

 

 

 

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It takes only Three second to form an opinion of BOOTH SPACE and "94% of that opinion is design related"

— DESIGN YOUR BOOTH TO DEMONSTRATE THAT YOU ARE A PLAYER IN YOUR INDUSTRY — SOLIDIFY YOUR OFFERING WITH
CLIENT TESTIMONIALS AND INDUSTRY RATINGS

 

FIND COMMON POINTS WITH YOUR PROSPECT AND YOUR CLIENTS TO HARNESS TRUSTWORTHY NETWORKING

Because, in general the adoption of new products or behaviors is a risky proposition. (Only exception EARLY ADOPTERS)

"It’s usually only people we personally know and trust and who we know have successfully adopted the innovation themselves who can give us credible reassurances that our attempts to change won’t result in embarrassment, humiliation, financial loss or wasted time."

 
HEALTHCARE DESIGN BOOTH FOR NETOWRKING
HEALTHCARE DESIGN BOOTH MIDDLE

 
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NETWORKING FOR THE NERDS —  KICK OFF THOSE MIRROR NEURONS — DESIGN YOUR BOOTH GRAPHIC TO WIDEN YOUR SCOPE AND ACTIVITY

 

SO, WHO ARE THESE NERDS? — A STEREOTYPE REPRESENTATION

"Nerds" are said to be introvert, socially inept, fascinated with the inner workings of technology and closely associate themselves academia. “Nerds” seem to be more intellectually motivated, valuing science, math, and studiousness in general.

 

DIRECT YOUR DESIGN, CATERING TOWARDS THE product of personality traits

AND conspire to ACTIVATE passion towards some ELEMENT IN YOUR SPACE —
THIS IS BOUND TO SPARK CONVERSATION

 

 
BOOTH DESIGN FOR ENGINNERS

 
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NETWORKING SETTINGS TO INSPIRE EARLY ADOPTERS — RE-THINK THE ARCHITECTURE OF YOUR MODULAR EXHIBITS AND PRESENT YOUR PRODUCT IN SPLENDID SPATIAL FORMS

 

SO, WHO ARE THESE EARLY ADOPTERS?

Early adopters are risk takers. They are on the look out for advantages of your new offering. This segment of your audience are financially more secure, personally more confident and invariably more informed about a new product innovation. More often than not, they will gravitate towards innovation on the basis of a well worded news article. 

CEIR research indicates 82% of “small” companies included interacting with new products among the top reasons for attending shows.

 
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HOW TO INTERACT AND DESIGN FOR EARLY ADOPTERS?

 

1. If you are touting a new product or new SOFTWARE AS A SERVICE, demonstrate it, with enhanced design acumen

2. Offer superior face-to-face interaction for a limited number of early adopters to trial the new offering

3. Study the trials carefully and initiate to make the idea/product more convenient, low cost and marketable

4. Highlight your early adopters with enthusiastic media coverage

5. Promote them as your ardent evangelist. Shower them with honorary titles. See how other companies does it.

6. Recruit and train some as peer educators

7. Set up an avenue for regular feed backs

 

 

DISTINCTIVE DESIGN GENERATES THE MOST BUZZ, BUT ONLY IF YOUR PRODUCT HARMONIZES WITH A PURPOSE

Don’t go big and extravagant if your strategy doesn’t have a purpose.

Else, you will be burdened with the baggage of disappointment

 
BOOTH DESIGN FOR innovative product
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NETWORKING SETTINGS TO EDUCATE EARLY MAJORITY — DELIVER AN EXPLANATION OF YOUR OFFERING WITH EXTENSIVE KNOWLEDGE BASE

 

SO, WHO ARE THESE EARLY MAJORITY?

Early majorities are pragmatists, comfortable with moderately progressive ideas. They will act with solid proof of benefits. These folks are cost sensitive and risk averse. They are looking to simply their job with proven methodology. They require guaranteed off-the-shelf performance, minimum disruption, minimum learning and either cost neutrality or rapid pay back periods.

"Plug-and-Play, "User-Friendly", "Value for Money" are the key words that will entice them.

 
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BOOTH DESIGN FOR early majority-2
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HOW TO INTERACT AND DESIGN FOR EARLY MAJORITY?

 

1. Design your booth to stage one on one consultation or focus on groups of two or three to explain your offering.

2. Use social media, prior to the event, as a tool for them to sign up for this setting and compliment them with giveaways for early sign up.

3. Use mainstream advertising and build media stories with underlying endorsement from credible, industry thinkers.

4. Make the entry cost palatable by giving them show special prices

5. The user interface of the product must be extremely easy to use. Demonstrate it utmost TLC!

6. Show special prices should be complimented by easy application process

7. Make the encounter memorable by inviting them to activities outside your booth space.

8. Induce Incentives for the Early Adopter to share their experience with the early majority

 

 

 
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BOOTH DESIGN FOR late majority-3

 

 

NETWORKING SETTINGS TO WRAP UP LATE MAJORITY — FOCUS ON PROMOTING GOOD GOVERNANCE AND INDUSTRY NORMS —

NOT PRODUCT BENEFITS

 

 

SO, WHO ARE THESE LATE MAJORITY?

Late majorities are conservative pragmatists, who hate risk and very uncomfortable with new ideas. Their only driver is FOMO —  fear of missing out, or not fitting in, or being left out. They are comfortable doing the same thing and following the same standards of operation, that have served them well for so long.

 

DIRECT YOUR DESIGN ELEMENTS WITH VISUALS OF VALIDATION FROM EARLY ADOPTERS AND EARLY MAJORITY

TAKE INDIVIDUALIZED AND DEDICATED  CARE IN YOUR INTERACTION WITH THIS SET OF YOUR AUDIENCE

 
BOOTH DESIGN FOR laggards - 2
BOOTH DESIGN FOR laggards - 1
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The importance of peer-peer conversations and peer
networks


impersonal marketing methods like advertising and media stories may spread information about new innovations, but it’s conversations that spread adoption.

 

WHY?

BECAUSE, CONVERSATION IS THE CORNERSTONE OF CONNECTIVITY

IT IS BUILT UPON MEANING, RELEVANCE, BELONGING AND PURPOSE

 

Drive Design for The Benefit of Belonging

 

 

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DELVE INTO SOME DESIGN IDEAS

 

EFFECTIVE-design-matters

 WHY EFFECTIVE DESIGN MATTERS

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