- Mother Theresa
Undertaking change is rife with obstacles. It is daunting, yet it is unavoidable. But, simply recognizing the need to change is often the most difficult milestone to reach. Once you realize the need for change, your nextn challenge is, to comprehend the velocity of this change.
Managing the Velocity of Change
For the most part of our written history, the life of your product changed at a pace slow enough to allow the market economy play it's role – a product, strategy, skill, etc.– "to make a living off of it for a lifetime."
However, since 1995, an unprecedented convergence of innovations has contributed to the exponential increase in the velocity of change. "Indeed, the life of a model [your product] that not so long ago would have been a calendar year is now measured in terms of an Internet year, which is 90 days."
It is the fury of innovation that has propelled the increased velocity of marketplace change. But, "the manifestation of this increased velocity is new customer expectations." Your customers are in search of certainty and rely heavily on a brand's symbolism and significance.
Thus, brands that fail to impart confidence, run the risk of erosion. Brands that survive this era of technological mayhem will be the ones that will be able to evolve, because, they were clear in letting people know how to experience them.
Go ahead, cast your stone. Create experiences that ripples across channels and align that experience with everything that you do — from product ideation to product development, to packaging and presentation to the ethos that makes up your organization and fuels your brand.
We are here to Help You Better Your Trade!
Instagram marketing for your trade shows need not be all about splendor and charm. Because, the journey leading to your exhibiting is fraught with frustration, obstacles and missed opportunities.
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