For some time, we have gotten used to seeing many trade shows updating us with statements such as: “This year’s show cancelled,” “Join us for our new virtual trade show,” or “Stay tuned for future dates.”
After the trade show industry halted face-to-face marketing for health and safety reasons and pivoted to virtual exhibits, it is encouraging to see several large shows forging ahead with their planned (or postponed) dates for next year. Although we understand that the status of these shows is fluid and changing almost daily, we are very encouraged to see so many doing what they can to ensure we can get back together again in 2021.
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Topics:
list of trade shows,
post-covid tradeshows
nostalgic DETOUR ON TRADE, ROMANCE AND REMEMBRANCE
We are taught in our schools about the beauty, elegance and engineering marvel of the Hanging Gardens of Babylon. The gardens that now exist in our imagination are a testament of creativity and the romantic love shared by King Nebuchadnezzar II and his wife Amytis.
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Topics:
Custom Modular Tradeshow exhibit,
Value of Tradeshows,
booth design in the post COVID19 era,
post-covd-19 exhibiting
source: exhibitoronline.com
PHYSICAL DISTANCING AND SOCIAL ETIQUETTE
Teaching proper trade show etiquette to your booth staff is a must if you want to keep attendees engaged in your booth and gain quality leads. Properly greeting, understanding expectations, and keeping attendees engaged are all highly important and will impact your exhibiting results.
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Topics:
Trade show marketers,
Trade Show Marketing,
booth design,
coronavirus,
booth design in the post COVID19 era
CHANNEL YOUR CAUSATION INTO CO-RELATION
Because of the coronavirus outbreak, exhibitors and event managers are experiencing unconquerable anxiety and frustration seems to be their every day companion for the forseeable future.
1. You are dealing with the stress from managing your program with so many shows cancelling or postponing.
2. You’re having to stop doing the best work you can to create tremendous business value for your employer.
3. You are wondering if trade shows will get replaced by digital marketing.
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Topics:
digitalmarketing,
tradeshowmarketing,
coronavirus
HERE IS THE SHORT ANSWER:
YOU ARE A DUTIFUL SOLDIER OF TASK.
NOT, A BOUNTIFUL STATESMAN OF ASTOUNDING STRATEGY.
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Topics:
Trade show marketers,
trade show planning and logistics,
Stressful trade show marketing,
trade show marketing not working
TANGIBLE TOOLS TO SELECT YOUR NEXT TRADE SHOWS FOR YOUR EVENT BASED MARKETING
Most exhibitors are loyal to their favorite trade shows and expos. But if you start to see diminishing returns on your exhibit dollar, or if you’re attempting to expand into a new market, it may be time to broaden your horizon
START WITH YOUR POTENTIAL BUYERS LIST
Approximately 40-60% of trade show attendees come from a 200-mile radius of the host city. Take a look at your largest potential buyers and determine, given this data, which shows they are most likely to attend. While big, national or international shows may be your “bread and butter,” over half of exhibitors say they experience most of their success reaching target audiences at smaller, more regional trade shows.
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Topics:
Trade Show Marketing,
trade show planning and logistics,
event planning
So, you were roped into handling your company’s exhibiting program – now what? Whether you are just starting to exhibit or you are a veteran, understanding exhibiting basics is crucial to your success.
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Topics:
trade show planning,
trade show planning and logistics,
trade show strategy,
understanding the trade show kit
REFRESH YOUR SALES WITH PRE-QUALIFIED LEADS
NO ONE LIKES TO FILL UP THOSE FORMS IN YOUR WEBSITE. WHY SHOULD THEY? WHAT IS YOUR OFFER?
Chances are your company is not generating enough leads and you are thinking — exhibiting at trades shows should do the job. Well, if that is your mindset, it is not going to help. You will not get quality leads at industry trade shows if you do not pre-qualify your audience.
Many companies invest a majority their digital marketing dollars into Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), stepped-up email campaigns and other methods of increasing their overall website activity.
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Topics:
Trade Show Marketing,
Trade show lead management,
lead management,
digital marketing
