"Being agile needs to have a totally different mindset, and multidimensional perspectives.”
― Pearl Zhu, Digital Agility: The Rocky Road from Doing Agile to Being Agile
Live events are becoming a more relevant topic as many trade shows hosts who canceled in 2020 have set dates for the coming year. However, it’s no question that there will be new requirements for those in attendance. As nice as it would be to step back into your trade show exhibit without skipping a beat, that most likely will not be the case in 2021 and even into 2022 shows. There will be new hurdles to surpass as exhibitors and attendees reconnect on the trade show floor post-pandemic.
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Topics:
Booth Design for Trade Shows,
Trade shows,
post show promotions,
trade show attendees,
trade show strategy,
post-covid tradeshows,
post-covid exhibit design,
safety measures for post-show exhibiting,
post-pandemic trade show mindset
If you have not yet noticed, leads are becoming harder to obtain with the ever-growing amount of competition in each industry and the amount of marketing avenues companies now have at their fingertips to try and reach their prospects. Traditional marketing know-how such as promoting your trade show to your email lists, using a great staff to welcome prospects, using an efficient lead collecting system, and creating a unique experience in your booth are all helpful in obtaining leads.
But there is more we can be doing.
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Topics:
Exhibit Design,
Brand Exhibiting,
trade show planning,
trade show planning and logistics,
post-covid exhibit design,
seo,
seo and trade shows
Here are some answers to questions that we have been asked by various customers in the past few months in all of the industries that we serve. People are trying to make sense of the role of face-to-face marketing and the risks of getting back into it. The biggest question of all has been WHEN?
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Topics:
trade show technology,
trade show planning and logistics,
trade show attendees,
customer journey,
post-covd-19 exhibiting,
post-pandemic trade show mindset,
post-covid19 trade show booth design
We’ve all recently experienced a break from live events, and aside from the stress of businesses and exhibitors dealing with many canceled shows, the lost opportunities for face-to-face interactions have taken a toll. According to EXHIBITOR Magazine, which surveyed over 1,000 corporate exhibit managers and suppliers, the inability to market face-to-face has had a negative impact on many businesses’ sales and important relationships.
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Topics:
Skyline Northern California,
trade show planning and logistics,
Trade show metrics,
trade show marketing not working,
event planning,
tradeshow ROI,
post-pandemic trade show mindset,
post-covid19 trade show booth design
The world might be ready to get back to business, but that doesn’t mean that some won’t still be hesitant to travel, which includes to trade shows and events. Are your exhibit and your staff prepared to make sure that your attendees feel comfortable when engaging with you at your next event?
Here are five tips that will help you be as attentive as possible and show your attendees that you care about their well-being
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Topics:
trade show planning and logistics,
Stressful trade show marketing,
trade show strategy,
safety measures for post-show exhibiting,
trade show attendee well-being
There are plenty of ways for large events to implement stricter health-safety measures. However, many of these implementations are not exactly ‘new’ or innovative. For example, we’ve seen copious amounts of hand sanitizer stations placed throughout event halls, max gathering sizes reduced, and more frequent cleaning and disinfecting taking place.
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Topics:
trade show technology,
trade show planning and logistics,
trade show attendees,
embedded technology,
customer journey,
tech trade shows,
crowd-friendlytech
For years, trade shows have been a staple in the success of businesses across the world. They have planted seeds for growth and given businesses a chance to flourish. In some cases, certain trade shows have been annually allowing the world to trade on their show floor for 50 or more years. When a pandemic interrupted the many consecutive years that countless trade shows had been in business, it was only a matter of time until these large events found their way back to fruition.
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Topics:
Booth Design for Trade Shows,
Trade shows,
trade show attendees,
trade show strategy
2020 was a year that none of us could have expected. Although the coronavirus pandemics’ impact on the event industry was not something that we had control over, it’s still our job to do what we can to pick up the pieces and help move forward.
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Topics:
digitalmarketing,
tradeshowmarketing,
coronavirus,
TRUST AND TRADE
Trade shows aren’t going anywhere, but we may see a few changes in attendance moving forward.
Hybrid events are becoming a new key strategy to success in the trade show world. Executing them well takes additional planning on top of your traditional trade show event, but that extra effort will definitely make an impact!
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Topics:
Hybrid Tradeshows
One very important aspect for exhibitors to prepare for is how attendees feel about stepping back into public spaces, specifically large events like trade shows. This is why it’s important to start contemplating ABOUT hybrid events.
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Topics:
Hybrid Tradeshows
