Planning and Logistics

 

 

We’ve all recently experienced a break from live events, and aside from the stress of businesses and exhibitors dealing with many canceled shows, the lost opportunities for face-to-face interactions have taken a toll. According to EXHIBITOR Magazine, which surveyed over 1,000 corporate exhibit managers and suppliers, the inability to market face-to-face has had a negative impact on many businesses’ sales and important relationships.

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Topics: Skyline Northern California, trade show planning and logistics, Trade show metrics, trade show marketing not working, event planning, tradeshow ROI, post-pandemic trade show mindset, post-covid19 trade show booth design

 

 

The world might be ready to get back to business, but that doesn’t mean that some won’t still be hesitant to travel, which includes to trade shows and events. Are your exhibit and your staff prepared to make sure that your attendees feel comfortable when engaging with you at your next event?

Here are five tips that will help you be as attentive as possible and show your attendees that you care about their well-being

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Topics: trade show planning and logistics, Stressful trade show marketing, trade show strategy, safety measures for post-show exhibiting, trade show attendee well-being

 

 

 

There are plenty of ways for large events to implement stricter health-safety measures. However, many of these implementations are not exactly ‘new’ or innovative. For example, we’ve seen copious amounts of hand sanitizer stations placed throughout event halls, max gathering sizes reduced, and more frequent cleaning and disinfecting taking place.

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Topics: trade show technology, trade show planning and logistics, trade show attendees, embedded technology, customer journey, tech trade shows, crowd-friendlytech

 

 

For years, trade shows have been a staple in the success of businesses across the world. They have planted seeds for growth and given businesses a chance to flourish. In some cases, certain trade shows have been annually allowing the world to trade on their show floor for 50 or more years. When a pandemic interrupted the many consecutive years that countless trade shows had been in business, it was only a matter of time until these large events found their way back to fruition.

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Topics: Booth Design for Trade Shows, Trade shows, trade show attendees, trade show strategy

 

 

2020 was a year that none of us could have expected. Although the coronavirus pandemics’ impact on the event industry was not something that we had control over, it’s still our job to do what we can to pick up the pieces and help move forward.

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Topics: digitalmarketing, tradeshowmarketing, coronavirus, TRUST AND TRADE

 

Trade shows aren’t going anywhere, but we may see a few changes in attendance moving forward.

Hybrid events are becoming a new key strategy to success in the trade show world. Executing them well takes additional planning on top of your traditional trade show event, but that extra effort will definitely make an impact!

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Topics: Hybrid Tradeshows

Topics: Hybrid Tradeshows

 

Has your business ever exhibited at a face-to-face trade show before?

Had you thought about exhibiting, but then restrictions due to the COVID pandemic shut down those plans?

Been thinking about exhibiting at a trade show but not sure when things will be “back to normal”? Wondering if there’s a way to start preparing for when in-person trade shows do finally get back into full-swing?

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Topics: Exhibit Design, Brand Exhibiting, trade show planning, trade show planning and logistics, post-covid exhibit design

 

Trade shows have taken a halt this year and exhibitors have had to deal with the stress of canceled and rescheduled shows. With this downtime before most trade shows resume, it’s the perfect time to check in on your exhibit properties and determine if they are ready to go as is or if they may need some updates or repairs before they make another appearance.

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Topics: Exhibit Design, Brand Exhibiting, trade show planning, trade show planning and logistics, post-covid exhibit design