Planning and Logistics

 

 

 

TANGIBLE TOOLS TO SELECT YOUR NEXT TRADE SHOW FOR YOUR EVENT BASED MARKETING

Most exhibitors are loyal to their favorite trade shows and expos. But if you start to see diminishing returns on your exhibit dollar, or if you’re attempting to expand into a new market, it may be time to broaden your horizon.

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Topics: Trade Show Marketing, Lead generation, trade show planning and logistics, event planning

 

Welcome to the complex grid of social engineering.

Simply put, social engineering is manipulation tactic that is used by individual or group of individuals to change the behavior of the victim.

A good example: if you have been lured into doing/buying anything that you otherwise wouldn't, you have been socially engineered.

All marketers indulge in it — the big play of marketing analytics is about seamless social engineering.

The big idea is not to be scammy or duplicitous about it. In our delightful digital world social engineering is rampant and outright malicious with fake actors and fly-by offerings. That is a good thing if you are an exhibitor at tradeshows and events. 

 

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Topics: Human Behavior, Stressful trade show marketing, trade show strategy

 

 

Your exhibit has been designed and is ready to go, or so you think.

You’ve chosen your shows and committed to the schedule.  All you have to do is ship it and show up, right?  Wrong.

 

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Topics: Art of Presentation, Booth Design for Trade Shows, Booth Display Design, trade show planning and logistics

 

 

After a long break, trade shows are back with a vengeance!

Along with it exorbitant shipping cost, missed shipping, and logistic nightmare.

Between Asia and North America, Bloomberg reports that “contract rates…are coming in around $2,500 to $3,000 for a 40-foot container—25% to 50% higher than a year ago…” And between China and the UK, the cost of shipping has gone up by over 350% in the past year. 

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Topics: Custom Modular Tradeshow exhibit, Value of Tradeshows, Trade show lead management, booth design in the post COVID19 era, post-covd-19 exhibiting

 

 

Do more. Be more. 😀

It is understandable if you are not satisfied limiting your trade show booth activities to only those who attend the show and you want the entire world to see what you’re doing, then live streaming might be for you.

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Topics: trade show technology, trade show planning and logistics, live streaming for trade shows

 

 

Dealing with the post-show paper work

Now that you have planned for your show and everything has gone off without a hitch you are done right?  Not just yet! There are still some key items that need to be handled to make sure that you are completely prepared for future shows.

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Topics: Custom Modular Tradeshow exhibit, Value of Tradeshows, Lead generation, post-show formalities, tradeshow stress busters

 

 

Many companies decide to exhibit at a trade show for all the right reasons (grow the business, find new leads, see current customers, find new ones and so on.)

But when it comes to planning the exhibit and the trade show, it often falls upon someone who already has a full plate. How can you handle this additional responsibility while still performing your regular duties and responsibilities? It isn’t easy, but here are a few tips to help make it more manageable:

 

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Topics: trade show planning, trade show planning and logistics, event planning, #B2Bmarketing, smallbiz owners

 

 

 

 

Are you currently using PowerPoint in your trade show booth to display videos and other media? Do you feel like you need more of an edge to really capture attendees’ attention and make a good impression? If so, check out these alternatives to PowerPoint. They can help you convey your company’s message more effectively and with a little more flair.

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Topics: trade show planning and logistics, gamification, technology rental, event planning, tradeshow technology, touchless technology

 

 

 

NO ONE LIKES TO FILL UP THOSE FORMS IN YOUR WEBSITE. WHY SHOULD THEY? WHAT IS YOUR OFFER?  

Chances are your company is not generating enough leads and you are thinking — exhibiting at trades shows should do the job. Well, if that is your mindset, it is not going to help. You will not get quality leads at industry trade shows if you do not pre-qualify your audience.

Many companies invest a majority their digital marketing dollars into Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), stepped-up email campaigns and other methods of increasing their overall website activity.

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Topics: Trade Show Marketing, Trade show lead management, lead management, digital marketing

 

 

 

EXHIBITOR Magazine recently surveyed about 300 exhibiting companies. The goal was to find out how companies are rebounding economically since the COVID-19 pandemic, as well as whether they believe that the current upwards trend will stagnate or accelerate.

Some of the most noteworthy highlights from this survey are discussed below.

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Topics: Exhibit Design, Brand Exhibiting, trade show planning, trade show planning and logistics, post-covid exhibit design