Staying positive during FUD (Fear, Uncertainty, Doubt)
With the majority of planned in-person trade shows taking place successfully, a handful of shows have been canceled or rescheduled again. Although this may be disappointing for your business (trust us, we get it!), this past year and a half has shown just how much face-to-face marketing benefits businesses.
If you are seeing some of your shows cancel, reschedule (or reschedule again), here are 5 checklist items to make sure you stay on track with your trade show marketing strategy during this strange time.
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Topics:
Bay Area Trade show display,
Booth Design for Trade Shows,
Trade shows,
Trade show interactive,
Trade show lead management,
trade show attendees,
digital marketing,
trade show strategy
You’ve invested a lot of money into your trade show exhibit marketing to make sure people WANT to come visit you!
You could invest in a trade show exhibit that simply exists with all of the others, attracting people here and there who stumble across your booth. Or you could invest in the exhibit that everyone is talking about far before the show even starts, and the exhibit that catches the eyes of everyone who comes near your booth. Clearly, a full booth is exactly what you want as it leads to more leads, and helps you produce the ROI that you are aiming for.
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Topics:
Design Inspiration,
trade show booths,
trade show technology,
trade show planning and logistics,
trade show attendees
As you know, there are many factors that go into a successful trade show marketing program. It is important to have a booth that draws attention, brings your brand to life, and functions properly. It is also important to have a trade show staff inside that booth who knows your business well, has a friendly and welcoming demeanor, and shows up to work hard and provide results.
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Topics:
Trade show marketers,
Trade Show Marketing,
booth design,
coronavirus,
booth design in the post COVID19 era
Has your company been exhibiting at the same trade shows for the past 10+ years simply because that’s how it’s always been?
Maybe your business is dealing with budget cuts including trying to cut back on trade shows this year; and therefore, thinking about going the obvious way and cutting whichever show is the most expensive solely based on the floor space investment?
Or are you considering adding a new trade show to your list because it is close by?
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Topics:
Custom Modular Tradeshow exhibit,
Value of Tradeshows,
Trade show lead management,
Lead generation,
booth design in the post COVID19 era,
post-covd-19 exhibiting
"Being agile needs to have a totally different mindset, and multidimensional perspectives.”
― Pearl Zhu, Digital Agility: The Rocky Road from Doing Agile to Being Agile
Live events are becoming a more relevant topic as many trade shows hosts who canceled in 2020 have set dates for the coming year. However, it’s no question that there will be new requirements for those in attendance. As nice as it would be to step back into your trade show exhibit without skipping a beat, that most likely will not be the case in 2021 and even into 2022 shows. There will be new hurdles to surpass as exhibitors and attendees reconnect on the trade show floor in the post-pandemic.
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Topics:
Booth Design for Trade Shows,
Trade shows,
post show promotions,
trade show attendees,
trade show strategy,
post-covid tradeshows,
post-covid exhibit design,
safety measures for post-show exhibiting,
post-pandemic trade show mindset
If you have not yet noticed, leads are becoming harder to obtain with the ever-growing amount of competition in each industry and the amount of marketing avenues companies now have at their fingertips to try and reach their prospects. Traditional marketing know-how such as promoting your trade show to your email lists, using a great staff to welcome prospects, using an efficient lead collecting system, and creating a unique experience in your booth are all helpful in obtaining leads.
But there is more we can be doing.
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Topics:
Exhibit Design,
Brand Exhibiting,
trade show planning,
trade show planning and logistics,
post-covid exhibit design,
seo,
seo and trade shows
Here are some answers to questions that we have been asked by various customers in the past few months in all of the industries that we serve. People are trying to make sense of the role of face-to-face marketing and the risks of getting back into it. The biggest question of all has been WHEN?
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Topics:
trade show technology,
trade show planning and logistics,
trade show attendees,
customer journey,
post-covd-19 exhibiting,
post-pandemic trade show mindset,
post-covid19 trade show booth design
We’ve all recently experienced a break from live events, and aside from the stress of businesses and exhibitors dealing with many canceled shows, the lost opportunities for face-to-face interactions have taken a toll. According to EXHIBITOR Magazine, which surveyed over 1,000 corporate exhibit managers and suppliers, the inability to market face-to-face has had a negative impact on many businesses’ sales and important relationships.
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Topics:
Skyline Northern California,
trade show planning and logistics,
Trade show metrics,
trade show marketing not working,
event planning,
tradeshow ROI,
post-pandemic trade show mindset,
post-covid19 trade show booth design
The world might be ready to get back to business, but that doesn’t mean that some won’t still be hesitant to travel, which includes to trade shows and events. Are your exhibit and your staff prepared to make sure that your attendees feel comfortable when engaging with you at your next event?
Here are five tips that will help you be as attentive as possible and show your attendees that you care about their well-being
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Topics:
trade show planning and logistics,
Stressful trade show marketing,
trade show strategy,
safety measures for post-show exhibiting,
trade show attendee well-being
There are plenty of ways for large events to implement stricter health-safety measures. However, many of these implementations are not exactly ‘new’ or innovative. For example, we’ve seen copious amounts of hand sanitizer stations placed throughout event halls, max gathering sizes reduced, and more frequent cleaning and disinfecting taking place.
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Topics:
trade show technology,
trade show planning and logistics,
trade show attendees,
embedded technology,
customer journey,
tech trade shows,
crowd-friendlytech
