Planning and Logistics

5 Simple Safety Measures for the safety of your TRADE SHOW ATTENDEES

Published on Apr 21, 2021 12:35:14 PM


how to take care of attendee well being


The world might be ready to get back to business, but that doesn’t mean that some won’t still be hesitant to travel, which includes to trade shows and events. Are your exhibit and your staff prepared to make sure that your attendees feel comfortable when engaging with you at your next event?

Here are five tips that will help you be as attentive as possible and show your attendees that you care about their well-being

1. Schedule appointments in advance


Use a scheduling app to create a seamless process that lets customers/prospects pick their appointment time with you in advance of the event. Not only will securing a meeting with top prospects ensure that they’ll take the time to visit your booth, but you’ll also decrease personal contact by allowing them to do it from the safety of their computer or phone before the show.

Allowing your attendees to schedule appointments in advance can decrease unnecessary traffic or lines in your exhibit space during the trade show. This will permit your booth staff to give their attention to other attendees who may not need a sit-down meeting just yet, and are simply hoping to engage and get some information about your brand.





While your show organizer and venue will be doing their best to ensure that the facility is being thoroughly cleaned, it will be your job to keep your booth area clean and disinfected. You may want to delegate cleaning duties to a booth staffer or consider rotating this responsibility throughout your show floor team.

When your attendees see your staff consistently sanitizing, they’ll feel more relaxed when engaging in your booth. For example, if they see a booth staffer cleaning display demo product after each use by an attendee, they may feel more at ease to engage with that product. Also, offering hand sanitizer stations near high touch areas will help keep germs at bay.

For other high touch areas such as tabletops, chairs, and kiosks, you can delegate your trade show staff to disinfect each time a guest walks away and before a new one approaches. Booth guests will take notice and appreciate the extra steps you’re taking for their safety.



Before, you start sketching out your next booth, know that your design is an effective vehicle for an emotional 'turn on'. Afterall, a purchase decision is never a logical process. It is an exercise in emotional evocation.


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3. Design your booth to allow for adequate distancing


Making sure that your booth has enough space will put you on the right path to making sure guests feel comfortable throughout their time in your booth. Examples below.

Wide entryways are a must to allow for a seamless flow in and out of your exhibit. This will also prevent lines from forming at entryways, keeping these areas from clogging up.

If you have a smaller 10’x10’ or 10’x20’ booth, the organization of your product displays, staffers, tables, and kiosks will be crucial. Floor markings and signage will help your guests feel like the space is under control and trust that it won’t become overcrowded. Just be sure that your staff is attentive to this to prevent crowding before it occurs.

With an island exhibit, there will be much more room to work with, but it will still be important to guide guests throughout your space, as there will likely be more foot traffic.



detailed 10x20 inline booth display - coronavirus social distancing at trade shows


simple social distancing island exhibit design




4. INTEGRATE multiple sanitizing stations


Just as we are seeing in stores and restaurants, your convention venue will also likely have plenty of sanitation stations available. However, it won’t hurt to additionally include some of your own in your booth space. Guests will see that you’re taking this step and appreciate it! According to the CDC, be sure that your sanitizer contains at least 60% alcohol.


examples of booth in post-covid business world

Image: Skyline Australia




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5. Offer a hybrid event option


At the end of the day, some attendees will feel uncomfortable attending events for some time yet, but still see the importance in trade shows. In this case, be mindful of their feelings and keep all of these tips in mind. It’s also true that there will be prospects who simply can’t get themselves to attend live events due to company restrictions or other reasons.

It’s possible to respect their wishes while still finding ways to keep them engaged with your upcoming event, and that’s by offering the option of a hybrid event. This alternative option allows guests to still attend virtually and get a similar experience to attending in person.

While attending online can’t replace the in-person aspect of trade shows, the upside is that this will keep your attendance rates up. So whether an attendee is being cautious about COVID-19 health concerns, a company isn’t able to send their full team to a show due to a decreased budget, an attendee who was planning to attend came into contact with COVID-19 before the show, or international travel restrictions are preventing some of your usual attendees from coming, you’ll still be able to interact and engage with them with a hybrid solution. Here are some tips on making your hybrid event a success.


The gears are beginning to turn once again in the trade show world whether some people are comfortable returning to large events or not. Help ease some of this nervousness for your attendees with these five steps that you can implement in your exhibit space.



Happy Exhibiting!

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Topics: trade show planning and logistics, Stressful trade show marketing, trade show strategy, safety measures for post-show exhibiting, trade show attendee well-being

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1. Get a bigger booth
2. Get a booth space closer to the hub of traffic, or by a bigger competitor
3. Get a corner booth space
4. Backlight your trade show display

5. Design your exhibit to more boldly and clearly say why attendees will benefit from working with you
trade show booth with the right message

6. Put fewer elements on your exhibit, but make the remaining images and messages bigger and more concise
7. Use graphics with images and benefits that appeal more directly to attendees at your vertical market shows

8. Put benefit statements on your trade show exhibit graphics
9. Replace your tired old display with a new trade show exhibit
booth with called out benefit statement

10. Make your exhibit architecture more inviting to enter
11. Pick more exciting colors on your exhibit

12. Bring fewer products, such as only your most popular products, to minimize clutter

13. Get a taller exhibit

14. Accentuate your exhibit with technology

15. Put messages on your flooring
technology interactives in the booth
above images from worldwide web

16. Avoid an exhibit that looks like everyone else

17. Keep your booth neat and clean throughout the show

18. Move interesting equipment and technology towards the periphery of your booth

19. Use a theme that gets attention and memorably ties into your competitive advantage or offering
20. Match your exhibit message to your other marketing material

Doing the same thing over and over again makes us agents of mediocrity. "Complacency sets in and very soon we slip into irrelevancy."