Planning and Logistics

HOW TO MAKE YOUR TRADE SHOW BOOTH THE 'HAPPENING PLACE'

Published on Sep 3, 2021 4:00:00 PM

 

there is no magic without people

 

You’ve invested a lot of money into your trade show exhibit marketing to make sure people WANT to come visit you!

You could invest in a trade show exhibit that simply exists with all of the others, attracting people here and there who stumble across your booth. Or you could invest in the exhibit that everyone is talking about far before the show even starts, and the exhibit that catches the eyes of everyone who comes near your booth. Clearly, a full booth is exactly what you want as it leads to more leads, and helps you produce the ROI that you are aiming for.

How do you make that happen? Will all of the exhibitors have a pretty equal chance of winning over trade show attendees? Not necessarily.

There are ways that your trade show program can go above and beyond the standard expectations of a typical exhibitor. Here are 3 ways to be extremely appealing to trade show guests that will assist in filling your booth with attendees:

 

 

 

1.

your BRAND presence SHOULD BE known before the show begins

 

 

If you are not doing your best to let potential buyers know that you are attending an upcoming trade show or event, chances are they probably won’t even know you will be there – it’s as simple as that. They may assume you will be there, but assuming doesn’t put you at the top of their list to check out. Most attendees do some research before the show, but they probably won’t scroll through and memorize every single exhibitor on the list either.

 

Make sure your ideal audience is made aware that you’ll be attending the show and why they should be excited! Promote your upcoming show and what attendees can expect from visiting your booth on social media. Create posts for your organic audience, and even consider boosting your posts to potential trade show attendees who might not follow your page.

 

For the people who do know who you are, be sure to let them know about the upcoming trade show you’re exhibiting at on your website’s homepage. This may even incite interest to make them want to attend the show if they weren’t yet planning on it!

 

You can also send physical invitations to your buyer lists as well as any leads that you have access to. If you’re able to, also send an email to follow up. Putting your brand name in the mind of your audience is going to get you on their radar and have them on the lookout for you at your trade show.

 

Convince your audience in your pre-show marketing that you’re going to be worth visiting. Create incentives for people to want to find you on the trade show floor!

 

 

HOW TO FLIRT WITH THE SUB-CONSCIOUS

 

REUSE-is-the-growth-1

As #Tradeshows Starts Opening Up, Budget Starts Flowing In.You might be contemplating buying your next booth.
Before you make that leap, think about re-using your existing assets or, renting.

 

social media-makings of a movement

Every #marketer dreams about it — to spark a movement.
The
magic alchemy of movement —
Brand Identity + Social Trend + Unmet Need or Untapped Passion

 

 

 

SOCIAL MEDIA MARKETING FOR PROMOTING TRADE SHOWS

 

 

As #Tradeshows Starts Opening Up, Budget Starts Flowing In.You might be contemplating buying your next booth.
Before you make that leap, think about re-using your existing assets or, renting.

 

2.

Create a 'LOOK WORTHY' DESIGN exhibit

 

The average attention span is about 8 seconds, meaning you only have so much time to catch the eye of anyone scanning the room or passing by your booth. Creating an eye-catching exhibit takes a lot of planning. There are many things that play a part in this:

 

Size

While size does play a part, it is not going to make or break your exhibit if you are focused on the experience you provide. However, it is still obvious that a small portable display won’t be as visible as a larger inline display, and an inline display won’t cover quite as much ground as an island exhibit. Implementing hanging structures in your booth is a great way to give your exhibit a bigger presence without having to step up in size and floor space. Consider what makes the most sense to your business budget-wise and figure out if a larger booth could be in the cards for you to hold a larger presence and ultimately a larger amount of guests.

 

Design

The largest house on the block isn’t necessarily the best one. Sometimes the gem on the street is the one that has had the most love put into it and was thoughtfully designed. Putting a large focus on the design and structure of your exhibit will help you attract more eyes. Create an exhibit that hones-in on your brand. Using custom components that are specialized for your business is going to put your exhibit a step above the cookie-cutter exhibits surrounding it. Backlighting your graphics can also level up your presence as the brightness can catch eyes from a distance and really make your appearance POP on the show floor!

 

 

emotional-booth-design-ideas

 

 

 

Location

Location is one of the most overlooked aspects of exhibiting, and there are many ways to take advantage of this once you know the importance. While many exhibitors might think that since the biggest companies will snag the spaces near the entrance of the show and everything else is pretty much on the same level from there, they’re wrong! This is such an important asset to exhibiting success that we wrote an entire blog about it!

The blog highlights ways that you can focus your efforts on getting a high foot traffic location (yes there are many more than just the entrance locations), why to gravitate toward major brand exhibitors, how you can save on your space when you book early, and why to think outside the box and do your research!

Many things tie into creating an eye-catching exhibit. Be sure to work with an exhibit company that takes your needs into consideration: making sure you’re proud of your exhibit design, helping you decide on the right size for your needs, and being there when you have questions about booth location.

 

 

DESIGN FLUENCY IN THE POST COVID ERA

 

living moments of more

Stimulating conversation is in complete contrast to the silent stimulation that one derives from #technology. There in lies the potential of your #exhibitdesign to kickoff a provoking call to action

not-roses-and-lollipops

Why Skyline?
We have been surviving and thriving on disruption for the last 40 years.What makes us such an expert on #disruption?

 

 

 

HOW TO CREATE A RAVE AROUND VIRTUAL EVENTS

 

3.

Make your exhibit experience one that people can’t pass up

 

Have you ever walked by a store, kiosk, food truck, or exhibit and been so intrigued by whatever they were offering that you couldn’t turn them down? This is what you want to be for any attendee who comes into view of your exhibit.

 

Make them feel excited and intrigued to enter, as if they’d be missing out on something if they were to keep on walking by. People don’t want information to be spewed at them as they enter your exhibit (while there is a time and place for sharing in-depth information), attendees want to be involved in something that gives them a memorable experience.

 

This is possibly the most important aspect of your trade show marketing – that people are going to remember how you made them feel. “Wow” them with an in-booth demonstration, offering up contests that they can get excited about, creating games that allow them to let loose and have some fun, and offering them an amazing freebie that they’ll be excited to pull out of their bag when they get home are all things that are going to stick in the minds of your audience. Not only will this make you more memorable, but rewinding a step, it will get more people into your exhibit in the first place!

 

Don’t be that trade show exhibit that simply exists on the trade show floor. Be the one that people are drawn to and the one that people remember! Promoting your presence in your pre-show marketing, building a visually appealing and well-branded exhibit, and making your in-booth experience a can’t-miss opportunity will get people excited and drawn right to you!

 

 

EXHIBIT DESIGNS ENABLING CUSTOMER JOURNEY

 

 

 

 

Topics: Design Inspiration, trade show booths, trade show technology, trade show planning and logistics, trade show attendees

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YOUR customers WILL increasingly expect YOU to respond swiftly to inquiries, "TO customize products and services seamlessly," and to FLOURISH THEM WITH information when they need it

 

TO TACKLE THIS, YOU NEED TO LAY DOWN THE PATH AS TO HOW YOUR CUSTOMER WILL
EXPERIENCE YOUR BRAND from first point of contact, through the points of engagement and into a long-term relationship.

 

HENCE,

THE EMERGENCE OF

DATA POINTS AND THE CULTIVATION OF

DATA SCIENCE

 

QUESTIONS TO ASK, AS YOU ANALYZE THE DATA POINTS

How are our marketing initiatives performing today? What can we do to improve them?


How do our marketing activities compare with our competitors’? Where are they spending their time and money? Are they using channels that you aren’t using?


What should you do next? Are our marketing resources properly allocated?

Are we devoting time and money to the right channels?

How should we prioritize our investments for next year?

 

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TECHNOLOGY DATA ANALYTICS TOOL FOR YOU TO MAP YOUR CUSTOMER JOURNEY

 @ChristinKardos, @convince

 

Native analytics

Twitter and Facebook native analytics. These gives critical demographic information about our audience.

 

Rival IQ

Rival IQ is a social analytical tool that gathers information about our audience ­– as well as other groups’ of audiences.

Sococo

This virtual office tool called Sococo imitates the informal collaboration in a physical office to a virtual office through a browser-based tool. Want those leads followed up, knock on your virtual door and chat via text. It incorporates texting, phone, and video conferencing.

 

Sigstr

Use Sigstr to spread campaigns through employee emails. It lets us add a custom message or link to the bottom of our employees’ email signatures. Individual employees only have to install it once. It will auto-populate on everyone’s outgoing emails. Exponentially, expand your reach. Differentate campaign by target audience, both internally and externally.

 

Vidyard

With the Chrome extension called, Viewed It you can do a screen capture that includes a bubble in the bottom corner showing your webcam feed. Show a a demo on your screen, and record a video of yourself talking during the demo. This has a wide range of usage, both on the show floor and then customize the content for later usage.

 

Loom

Loom is another Chrome extension for screen capture and for recording. Use voice over to create personalized impact on your presentation

 

Social Mention

SocialMention tracks when and if your brand is being mentioned and if those mentions have a positive or negative flair to it

 

 

linear booth.png 

 

 

 TECHNOLOGY TRENDS DEC 2017.png

BUSINESS IMPACTING TECH TRENDS TO INCORPORATE IN YOUR CUSTOMER JOURNEY

 

Cognitive Technology and Digital Reality are fundamentally breaking down barriers and reshaping work and settin the stage for new products and business models.

 

"Digital reality breaks down geographic barriers between people, and systemic barriers between humans and data."


However, for our brains to grasp the nuggets of this vast digital transformation, we have segmented this tumultous transformative technology into 3 categories.

 

TECHNOLOGY OF INSIGHT

TECHNOLOGY OF ENGAGEMENT

TECHNOLOGY OF ENABLEMENT

 

 

 

custom islands.png 

 

 

TEMPLATES TO DESIGN YOUR CUSTOMER JOURNEY MAP

Google Drawing Customer Journey Canvas

UXPressia’s page of templates

Pinterest Inspiration for Customer Journey Maps

Ptero Template

Clarabridge template

 

Customer Journey_Infographic_FINAL_hires

 

 

 

 

Learn how corporate purchasing decisions are made

the_value_of_trade_shows
 
 
 
 
 
 
 

Download our white papers.

The Evolving Role of Exhibit Marketers

Are Tradeshows Good Investment?

Green Exhibiting

Trend in International Exhibiting