Planning and Logistics

MUST KNOW TRADE SHOW SAFETY TECHNOLOGIES FOR 2021

Published on Mar 30, 2021 1:08:11 PM

 

4 attendee loving tech

 

 

There are plenty of ways for large events to implement stricter health-safety measures. However, many of these implementations are not exactly ‘new’ or innovative. For example, we’ve seen copious amounts of hand sanitizer stations placed throughout event halls, max gathering sizes reduced, and more frequent cleaning and disinfecting taking place.

However, there are new technologies that are going above and beyond the average safety measures we’ve seen throughout the COVID-19 pandemic. It’s unknown how long these extra steps toward safety will be needed as we make the climb to return to live face-to-face events, but for the time being, many new technologies are on the rise.

 

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Here are just a few that are making the event world a little more comfortable for attendees:

 

 

1.‘Temperature Check’ for non-intrusive temperature scanning

 

This isn’t your typical forehead thermometer. Temperature Check creates a first line of prevention for any event, store, restaurant, or workplace with a hands-free thermal temperature scanner. Guests simply walk up to the machine and their temperature is read in 2 seconds with infrared technology.

This new technology created by Pike Productions offers multiple options including a wrist temp floor stand, a contactless floor stand, a desktop stand, and a wall mount bracket.

The idea with this form of temperature checking versus each person being greeted with someone awkwardly holding a thermometer to their forehead is that it is much less intrusive. It’s a high priority to make events a good experience. So rather than starting off each attendees’ first impression with a staff member coming into their personal space, the innovative Temperature Check technology will make guests’ first encounter a little less ‘in-your-face.’

This quick, easy, and effective solution helps guests feel safe upon entering any establishment and was created in hopes to shift the event industry back to in-person gatherings quicker.

 

 

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2.‘GoGuide’ for smoother check-ins

 

While checking in can become an overwhelming to-do-list of things before one can enter an event, GoGuide makes it easier. With taking temperatures, signing waivers, and gathering other information, check-in lines can get backed up, and obviously, this isn’t ideal with COVID-19 ringing in the back of people’s minds.

This new technology facilitates virtual queuing, social distancing, and contact tracing. Using Bluetooth tech and RFID tags, it can send guests designated arrival times, entry locations to prevent crowds, and reminders for correct mask-wearing.

When technology is able to make life a little less hectic and a lot safer, it’s likely that many trade shows will be on board with implementing GoGuide and similar innovations.

 

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3.‘42Chat’ for addressing FAQs

 

Requiring fewer staff members to be on-site at trade shows and other large events may be an effective option to help maximize space. 42Chat created a chatbot that can serve attendees with their frequently asked questions. Rather than relying on finding someone on-site to answer their questions, this AI chat can help attendees relay information over text at any time.

Nicely enough, participants won’t even have to download an app, which can be time-consuming and sometimes confusing to navigate. All an attendee will need is a phone with texting capabilities to get their frequently asked questions answered.

When a trade show guest has a question like:

‘Where do I park?’

What’s the Wi-Fi password?’

‘What’s the event meal schedule?’

‘Where will this session be located?’

or ‘Who is the keynote speaker?’

— they’ll be able to get answers quickly and efficiently – requiring fewer onsite staff to answer questions like these (most of which are likely already posted on the event website and emailed to attendees prior to the event as well.)

 

 

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4.‘Safety Pois’ to easily communicate distancing

 

A new touchless form of communication has been launched in response to COVID-19, and it’s called Safety Pois. Event halls have learned that simple visual displays can be extremely effective in increasing on-site safety.

Safety Pois’ behavioral stickers offer visual signage to help control foot traffic based on the principle of stoplights. Green stickers indicate walking areas for free-flowing transit areas, also signifying that stopping should be avoided. Yellow floor stickers let people know they may pause briefly to observe something, speak, or view products. Red stickers mark areas where stopping is common for being served or attended to.

This technology aims to direct attendees in an effortless and easy-to-understand way while helping them maintain six-foot distancing.

These are just a few of the innovations on the rise to be prepared for as trade shows return. While events may look a little different, guests will have peace of mind with all of the safety precautions coming into focus for the future of exhibiting and face-to-face interactions.

 

This article was first published on www.skyline.com

 

 

Topics: trade show technology, trade show planning and logistics, trade show attendees, embedded technology, customer journey, tech trade shows, crowd-friendlytech

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YOUR customers WILL increasingly expect YOU to respond swiftly to inquiries, "TO customize products and services seamlessly," and to FLOURISH THEM WITH information when they need it

 

TO TACKLE THIS, YOU NEED TO LAY DOWN THE PATH AS TO HOW YOUR CUSTOMER WILL
EXPERIENCE YOUR BRAND from first point of contact, through the points of engagement and into a long-term relationship.

 

HENCE,

THE EMERGENCE OF

DATA POINTS AND THE CULTIVATION OF

DATA SCIENCE

 

QUESTIONS TO ASK, AS YOU ANALYZE THE DATA POINTS

How are our marketing initiatives performing today? What can we do to improve them?


How do our marketing activities compare with our competitors’? Where are they spending their time and money? Are they using channels that you aren’t using?


What should you do next? Are our marketing resources properly allocated?

Are we devoting time and money to the right channels?

How should we prioritize our investments for next year?

 

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TECHNOLOGY DATA ANALYTICS TOOL FOR YOU TO MAP YOUR CUSTOMER JOURNEY

 @ChristinKardos, @convince

 

Native analytics

Twitter and Facebook native analytics. These gives critical demographic information about our audience.

 

Rival IQ

Rival IQ is a social analytical tool that gathers information about our audience ­– as well as other groups’ of audiences.

Sococo

This virtual office tool called Sococo imitates the informal collaboration in a physical office to a virtual office through a browser-based tool. Want those leads followed up, knock on your virtual door and chat via text. It incorporates texting, phone, and video conferencing.

 

Sigstr

Use Sigstr to spread campaigns through employee emails. It lets us add a custom message or link to the bottom of our employees’ email signatures. Individual employees only have to install it once. It will auto-populate on everyone’s outgoing emails. Exponentially, expand your reach. Differentate campaign by target audience, both internally and externally.

 

Vidyard

With the Chrome extension called, Viewed It you can do a screen capture that includes a bubble in the bottom corner showing your webcam feed. Show a a demo on your screen, and record a video of yourself talking during the demo. This has a wide range of usage, both on the show floor and then customize the content for later usage.

 

Loom

Loom is another Chrome extension for screen capture and for recording. Use voice over to create personalized impact on your presentation

 

Social Mention

SocialMention tracks when and if your brand is being mentioned and if those mentions have a positive or negative flair to it

 

 

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BUSINESS IMPACTING TECH TRENDS TO INCORPORATE IN YOUR CUSTOMER JOURNEY

 

Cognitive Technology and Digital Reality are fundamentally breaking down barriers and reshaping work and settin the stage for new products and business models.

 

"Digital reality breaks down geographic barriers between people, and systemic barriers between humans and data."


However, for our brains to grasp the nuggets of this vast digital transformation, we have segmented this tumultous transformative technology into 3 categories.

 

TECHNOLOGY OF INSIGHT

TECHNOLOGY OF ENGAGEMENT

TECHNOLOGY OF ENABLEMENT

 

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