Planning and Logistics

WHAT TO DO WHEN YOUR TRADE SHOW GETS CANCELLED

Posted on Oct 25, 2021 4:13:27 PM

 

 

Staying positive during FUD (Fear, Uncertainty, Doubt)

With the majority of planned in-person trade shows taking place successfully, a handful of shows have been canceled or rescheduled again. Although this may be disappointing for your business (trust us, we get it!), this past year and a half has shown just how much face-to-face marketing benefits businesses.

If you are seeing some of your shows cancel, reschedule (or reschedule again), here are 5 checklist items to make sure you stay on track with your trade show marketing strategy during this strange time.

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Topics: Bay Area Trade show display, Booth Design for Trade Shows, Trade shows, Trade show interactive, Trade show lead management, trade show attendees, digital marketing, trade show strategy

HOW TO DESIGN YOUR WEBSITE OFFERING PAGE TO PRE-QUALIFY LEADS FOR YOUR TRADE SHOW EXHIBITION

Posted on Sep 13, 2019 6:43:11 PM

 

 

REFRESH YOUR SALES WITH PRE-QUALIFIED LEADS

NO ONE LIKES TO FILL UP THOSE FORMS IN YOUR WEBSITE. WHY SHOULD THEY? WHAT IS YOUR OFFER?  

 

Chances are your company is not generating enough leads and you are thinking — exhibiting at trades shows should do the job. Well, if that is your mindset, it is not going to help. You will not get quality leads at industry trade shows if you do not pre-qualify your audience.

Many companies invest a majority their digital marketing dollars into Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), stepped-up email campaigns and other methods of increasing their overall website activity.

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Topics: Trade Show Marketing, Trade show lead management, lead management, digital marketing