Many companies decide to exhibit at a trade show for all the right reasons (grow the business, find new leads, see current customers, find new ones and so on.)
But when it comes to planning the exhibit and the trade show, it often falls upon someone who already has a full plate. How can you handle this additional responsibility while still performing your regular duties and responsibilities? It isn’t easy, but here are a few tips to help make it more manageable:
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Topics: trade show planning, trade show planning and logistics, event planning, #B2Bmarketing, smallbiz owners
Are you currently using PowerPoint in your trade show booth to display videos and other media? Do you feel like you need more of an edge to really capture attendees’ attention and make a good impression? If so, check out these alternatives to PowerPoint. They can help you convey your company’s message more effectively and with a little more flair.
Read MoreTopics: trade show planning and logistics, gamification, technology rental, event planning, tradeshow technology, touchless technology
We live in a time where the less physical touch necessary in public places, the better. Especially at your trade shows – it helps reduce the potential spread of germs, and it’s also generally easier for both exhibitors and attendees to navigate on their own digital device(s). Creating a touch-free experience within your exhibit will resonate with your booth guests.
Here are 4 areas within your trade show space where you can implement these options, as well as how to accomplish it:
Read MoreTopics: trade show planning and logistics, gamification, technology rental, event planning, tradeshow technology, touchless technology
We’ve all recently experienced a break from live events, and aside from the stress of businesses and exhibitors dealing with many canceled shows, the lost opportunities for face-to-face interactions have taken a toll. According to EXHIBITOR Magazine, which surveyed over 1,000 corporate exhibit managers and suppliers, the inability to market face-to-face has had a negative impact on many businesses’ sales and important relationships.
Read MoreTopics: Skyline Northern California, trade show planning and logistics, Trade show metrics, trade show marketing not working, event planning, tradeshow ROI, post-pandemic trade show mindset, post-covid19 trade show booth design
Most exhibitors are loyal to their favorite trade shows and expos. But if you start to see diminishing returns on your exhibit dollar, or if you’re attempting to expand into a new market, it may be time to broaden your horizon
Approximately 40-60% of trade show attendees come from a 200-mile radius of the host city. Take a look at your largest potential buyers and determine, given this data, which shows they are most likely to attend. While big, national or international shows may be your “bread and butter,” over half of exhibitors say they experience most of their success reaching target audiences at smaller, more regional trade shows.
Read MoreTopics: Trade Show Marketing, trade show planning and logistics, event planning
Topics: Skyline Northern California, trade show planning and logistics, Trade show metrics, trade show marketing not working, event planning, tradeshow ROI
Updated 2019
Choosing a restaurant after a long day on the trade show floor can sometimes be a challenge, particularly if you’re entertaining clients. Dietary restrictions and sensitive palates can put a number of menus off-limits. Tapas bars or other establishments where small plates are shared may be a little too informal for an icebreaker with a new prospect. And getting any business done in a crowded, noisy eatery can be a bit of a challenge.
Read MoreTopics: trade show planning and logistics, las vegas trade shows, event planning
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