We’ve all recently experienced a break from live events, and aside from the stress of businesses and exhibitors dealing with many canceled shows, the lost opportunities for face-to-face interactions have taken a toll. According to EXHIBITOR Magazine, which surveyed over 1,000 corporate exhibit managers and suppliers, the inability to market face-to-face has had a negative impact on many businesses’ sales and important relationships.
Read MoreTopics: Skyline Northern California, trade show planning and logistics, Trade show metrics, trade show marketing not working, event planning, tradeshow ROI, post-pandemic trade show mindset, post-covid19 trade show booth design
Most exhibitors are loyal to their favorite trade shows and expos. But if you start to see diminishing returns on your exhibit dollar, or if you’re attempting to expand into a new market, it may be time to broaden your horizon
Approximately 40-60% of trade show attendees come from a 200-mile radius of the host city. Take a look at your largest potential buyers and determine, given this data, which shows they are most likely to attend. While big, national or international shows may be your “bread and butter,” over half of exhibitors say they experience most of their success reaching target audiences at smaller, more regional trade shows.
Read MoreTopics: Trade Show Marketing, trade show planning and logistics, event planning
Topics: Skyline Northern California, trade show planning and logistics, Trade show metrics, trade show marketing not working, event planning, tradeshow ROI
Topics: trade show planning, trade show planning and logistics, event planning, #B2Bmarketing, smallbiz owners
Updated 2019
Choosing a restaurant after a long day on the trade show floor can sometimes be a challenge, particularly if you’re entertaining clients. Dietary restrictions and sensitive palates can put a number of menus off-limits. Tapas bars or other establishments where small plates are shared may be a little too informal for an icebreaker with a new prospect. And getting any business done in a crowded, noisy eatery can be a bit of a challenge.
Read MoreTopics: trade show planning and logistics, las vegas trade shows, event planning
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