Planning and Logistics

PREPARATIONS AND POLICIES FOR YOUR EXHIBITING SUCCESS

Posted on May 22, 2021 11:57:31 AM

 

 

"Being agile needs to have a totally different mindset, and multidimensional perspectives.”
Pearl Zhu, Digital Agility: The Rocky Road from Doing Agile to Being Agile

 

Live events are becoming a more relevant topic as many trade shows hosts who canceled in 2020 have set dates for the coming year. However, it’s no question that there will be new requirements for those in attendance. As nice as it would be to step back into your trade show exhibit without skipping a beat, that most likely will not be the case in 2021 and even into 2022 shows. There will be new hurdles to surpass as exhibitors and attendees reconnect on the trade show floor in the post-pandemic.

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Topics: Booth Design for Trade Shows, Trade shows, post show promotions, trade show attendees, trade show strategy, post-covid tradeshows, post-covid exhibit design, safety measures for post-show exhibiting, post-pandemic trade show mindset

SEO — THE SAFETY CORRIDOR TOWARDS SECURING HIGH QUALITY PRE-SHOW LEADS

Posted on May 19, 2021 9:51:36 AM

 

 

If you have not yet noticed, leads are becoming harder to obtain with the ever-growing amount of competition in each industry and the amount of marketing avenues companies now have at their fingertips to try and reach their prospects. Traditional marketing know-how such as promoting your trade show to your email lists, using a great staff to welcome prospects, using an efficient lead collecting system, and creating a unique experience in your booth are all helpful in obtaining leads.

But there is more we can be doing.

 

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Topics: Exhibit Design, Brand Exhibiting, trade show planning, trade show planning and logistics, post-covid exhibit design, seo, seo and trade shows

Why Virtual Exhibiting is a Must for First Time Exhibitors and Startups

Posted on Nov 29, 2020 11:54:24 AM

 

Has your business ever exhibited at a face-to-face trade show before?

Had you thought about exhibiting, but then restrictions due to the COVID pandemic shut down those plans?

Been thinking about exhibiting at a trade show but not sure when things will be “back to normal”? Wondering if there’s a way to start preparing for when in-person trade shows do finally get back into full-swing?

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Topics: Exhibit Design, Brand Exhibiting, trade show planning, trade show planning and logistics, post-covid exhibit design

CHECKLIST FOR EXHIBITING IN 2021

Posted on Nov 9, 2020 2:36:53 PM

 

Trade shows have taken a halt this year and exhibitors have had to deal with the stress of canceled and rescheduled shows. With this downtime before most trade shows resume, it’s the perfect time to check in on your exhibit properties and determine if they are ready to go as is or if they may need some updates or repairs before they make another appearance.

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Topics: Exhibit Design, Brand Exhibiting, trade show planning, trade show planning and logistics, post-covid exhibit design