Planning and Logistics

PREPARATIONS AND POLICIES FOR YOUR EXHIBITING SUCCESS

Posted on May 22, 2021 11:57:31 AM

 

 

"Being agile needs to have a totally different mindset, and multidimensional perspectives.”
Pearl Zhu, Digital Agility: The Rocky Road from Doing Agile to Being Agile

 

Live events are becoming a more relevant topic as many trade shows hosts who canceled in 2020 have set dates for the coming year. However, it’s no question that there will be new requirements for those in attendance. As nice as it would be to step back into your trade show exhibit without skipping a beat, that most likely will not be the case in 2021 and even into 2022 shows. There will be new hurdles to surpass as exhibitors and attendees reconnect on the trade show floor in the post-pandemic.

Read More

Topics: Booth Design for Trade Shows, Trade shows, post show promotions, trade show attendees, trade show strategy, post-covid tradeshows, post-covid exhibit design, safety measures for post-show exhibiting, post-pandemic trade show mindset

WHAT OUR CLIENTS ARE ASKING ABOUT EXHIBITING in the POST-COVID ERA

Posted on May 17, 2021 11:17:47 AM

 

 

Here are some answers to questions that we have been asked by various customers in the past few months in all of the industries that we serve. People are trying to make sense of the role of face-to-face marketing and the risks of getting back into it. The biggest question of all has been WHEN?

Read More

Topics: trade show technology, trade show planning and logistics, trade show attendees, customer journey, post-covd-19 exhibiting, post-pandemic trade show mindset, post-covid19 trade show booth design

TRADE SHOW EXHIBITING THAT RELATES TO POST-COVID MINDSET

Posted on Apr 22, 2021 12:22:25 PM

 

 

We’ve all recently experienced a break from live events, and aside from the stress of businesses and exhibitors dealing with many canceled shows, the lost opportunities for face-to-face interactions have taken a toll. According to EXHIBITOR Magazine, which surveyed over 1,000 corporate exhibit managers and suppliers, the inability to market face-to-face has had a negative impact on many businesses’ sales and important relationships.

Read More

Topics: Skyline Northern California, trade show planning and logistics, Trade show metrics, trade show marketing not working, event planning, tradeshow ROI, post-pandemic trade show mindset, post-covid19 trade show booth design