HERE IS THE SHORT ANSWER:
YOU ARE A DUTIFUL SOLDIER OF TASK.
NOT, A BOUNTIFUL STATESMAN OF ASTOUNDING STRATEGY.
— Harvard Business Review
If you are marketing your small business, you are perhaps overwhelmed by the methods of delivering your marketing message.
The vehicle for delivering the messages have certainly evolved to include social media, video, virtual reality, highly interactive demonstrations, and more.
Exhibiting at trade shows are one of the many ways of delivering such message. If this is the route you choose to go, take your time formulating a trade show strategy before your exhibition. Then follow up with a plan to execute it effortlessly.Read More
MARKETING CO-ORDINATORS AND ANYONE, WHO HAS JUST VENTURED OUT IN THE TRADESHOW AND EVENT BUSINESS...
You have just started out in your job as a trade show coordinator or event manager; congratulations! Everything is new; a new company, new office space, and new, industry specific lingo to master. “What the heck is a pop-up? Can someone explain to me drayage, and why it’s so expensive?”
Below are definitions of common terms related to the events and trade show industry so that when your boss asks, you’re prepared to talk shop.Read More