Updated February 2019
STRATEGY FORMULATION IS AN ONGOING process that perceives NEW position TO WOO "customers from established positions or draw new customers into the market."
— Harvard Business Review
If you are marketing your small business, you are perhaps overwhelmed by the methods of delivering your marketing message.
The vehicle for delivering the messages have certainly evolved to include social media, video, virtual reality, highly interactive demonstrations, and more.
Exhibiting at trade shows are one of the many ways of delivering such message. If this is the route you choose to go, take your time formulating a trade show strategy before your exhibition. Then follow up with a plan to execute it effortlessly.