Planning and Logistics

WHAT TO DO WHEN YOUR TRADE SHOW GETS CANCELLED

Posted on Oct 25, 2021 4:13:27 PM

 

 

Staying positive during FUD (Fear, Uncertainty, Doubt)

With the majority of planned in-person trade shows taking place successfully, a handful of shows have been canceled or rescheduled again. Although this may be disappointing for your business (trust us, we get it!), this past year and a half has shown just how much face-to-face marketing benefits businesses.

If you are seeing some of your shows cancel, reschedule (or reschedule again), here are 5 checklist items to make sure you stay on track with your trade show marketing strategy during this strange time.

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Topics: Bay Area Trade show display, Booth Design for Trade Shows, Trade shows, Trade show interactive, Trade show lead management, trade show attendees, digital marketing, trade show strategy

HOW TO CHOOSE YOUR TRADE SHOWS WISELY

Posted on Jun 16, 2021 1:17:00 PM

 

 

Has your company been exhibiting at the same trade shows for the past 10+ years simply because that’s how it’s always been?

Maybe your business is dealing with budget cuts including trying to cut back on trade shows this year; and therefore, thinking about going the obvious way and cutting whichever show is the most expensive solely based on the floor space investment?

Or are you considering adding a new trade show to your list because it is close by? 

 

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Topics: Custom Modular Tradeshow exhibit, Value of Tradeshows, Trade show lead management, Lead generation, booth design in the post COVID19 era, post-covd-19 exhibiting

HOW TO DESIGN YOUR WEBSITE OFFERING PAGE TO PRE-QUALIFY LEADS FOR YOUR TRADE SHOW EXHIBITION

Posted on Sep 13, 2019 6:43:11 PM

 

 

REFRESH YOUR SALES WITH PRE-QUALIFIED LEADS

NO ONE LIKES TO FILL UP THOSE FORMS IN YOUR WEBSITE. WHY SHOULD THEY? WHAT IS YOUR OFFER?  

 

Chances are your company is not generating enough leads and you are thinking — exhibiting at trades shows should do the job. Well, if that is your mindset, it is not going to help. You will not get quality leads at industry trade shows if you do not pre-qualify your audience.

Many companies invest a majority their digital marketing dollars into Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), stepped-up email campaigns and other methods of increasing their overall website activity.

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Topics: Trade Show Marketing, Trade show lead management, lead management, digital marketing

STEP BY STEP TRADE SHOW PLANNING FOR A HASSLE FREE EXPERIENCE

Posted on Aug 9, 2018 5:02:25 PM

 

 

PLAN YOUR NEXT ACTION AND YOUR NEXT ACTION WILL DICTATE YOUR BRAND TRAJECTORY.

IF YOUR NEXT ACTION DICTATES THE NEED TO PARTICIPATE AT TRADE SHOWS, MAKE IT THE ANCHOR FOR YOUR SUBSEQUENT MARKETING ACTIONS. 

 

THE FACE-TO-FACE MEETING SHOULD BE NEXUS AROUND WHICH YOU CREATE YOUR DIGITAL MARKETING EXCELLENCE

 

 

START WITH ANNUAL STRATEGIC PLAN

 

LOGISTIC PLAN

Create one overall logistics plan

Identify & manage vendors (exhibit house, shipper, etc.)

Assign a Logistics Coordinator

 

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Topics: Trade show lead management, trade show planning and logistics, trade show strategy

TRADE SHOW BASICS FOR MARKETING COMMUNICATIONS

Posted on Jun 29, 2016 4:48:09 PM

Updated 2016

 

MARKETING CO-ORDINATORS AND ANYONE, WHO HAS JUST VENTURED OUT IN THE TRADESHOW AND EVENT BUSINESS...

 

 

You have just started out in your job as a trade show coordinator or event manager; congratulations! Everything is new; a new company, new office space, and new, industry specific lingo to master. “What the heck is a pop-up? Can someone explain to me drayage, and why it’s so expensive?”

Below are definitions of common terms related to the events and trade show industry so that when your boss asks, you’re prepared to talk shop.

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Topics: Trade shows, Trade show lead management, Trade show Careers, Stressful trade show marketing