Planning and Logistics

IMPORTANCE OF YOUR TRADE SHOW Booth Location for HARVESTING LEADS

Posted on Aug 22, 2021 12:22:09 PM

 

 

As you know, there are many factors that go into a successful trade show marketing program. It is important to have a booth that draws attention, brings your brand to life, and functions properly. It is also important to have a trade show staff inside that booth who knows your business well, has a friendly and welcoming demeanor, and shows up to work hard and provide results.

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Topics: Trade show marketers, Trade Show Marketing, booth design, coronavirus, booth design in the post COVID19 era

DESIGN AND ETIQUETTE FOR TRADE SHOWS IN THE POST-COVID-19 ERA

Posted on May 19, 2020 1:35:22 PM

 

source: exhibitoronline.com

 

PHYSICAL DISTANCING AND SOCIAL ETIQUETTE

Teaching proper trade show etiquette to your booth staff is a must if you want to keep attendees engaged in your booth and gain quality leads. Properly greeting, understanding expectations, and keeping attendees engaged are all highly important and will impact your exhibiting results.

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Topics: Trade show marketers, Trade Show Marketing, booth design, coronavirus, booth design in the post COVID19 era

WHAT CRITERIA TO USE IN SELECTING MY NEXT TRADE SHOW FOR LEAD GENERATION

Posted on Oct 8, 2019 4:41:34 PM

 


 

TANGIBLE TOOLS TO SELECT YOUR NEXT TRADE SHOWS FOR YOUR EVENT BASED MARKETING

Most exhibitors are loyal to their favorite trade shows and expos. But if you start to see diminishing returns on your exhibit dollar, or if you’re attempting to expand into a new market, it may be time to broaden your horizon

 

 

 

 

START WITH YOUR POTENTIAL BUYERS LIST

 

Approximately 40-60% of trade show attendees come from a 200-mile radius of the host city. Take a look at your largest potential buyers and determine, given this data, which shows they are most likely to attend. While big, national or international shows may be your “bread and butter,” over half of exhibitors say they experience most of their success reaching target audiences at smaller, more regional trade shows.

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Topics: Trade Show Marketing, trade show planning and logistics, event planning

HOW TO DESIGN YOUR WEBSITE OFFERING PAGE TO PRE-QUALIFY LEADS FOR YOUR TRADE SHOW EXHIBITION

Posted on Sep 13, 2019 6:43:11 PM

 

 

REFRESH YOUR SALES WITH PRE-QUALIFIED LEADS

NO ONE LIKES TO FILL UP THOSE FORMS IN YOUR WEBSITE. WHY SHOULD THEY? WHAT IS YOUR OFFER?  

 

Chances are your company is not generating enough leads and you are thinking — exhibiting at trades shows should do the job. Well, if that is your mindset, it is not going to help. You will not get quality leads at industry trade shows if you do not pre-qualify your audience.

Many companies invest a majority their digital marketing dollars into Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), stepped-up email campaigns and other methods of increasing their overall website activity.

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Topics: Trade Show Marketing, Trade show lead management, lead management, digital marketing

POLL RESULTS: HOW DO YOU COLLECT YOUR TRADE SHOW LEADS

Posted on Aug 15, 2017 4:28:21 PM

 

 

An Interesting Resemblance:

[Did you know that the length of hummingbird is about 3.5" which happens to be the same the same length of standard business card.

Did you know that the hummingbirds are full grown when they leave the nest. Did you also know that 81% of the trade show attendees have purchasing power.]

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Topics: Art and Science of Lead Generation, Trade Show Marketing, Measuring Trade Show Results