Planning and Logistics

WHAT CRITERIA TO USE IN SELECTING MY NEXT TRADE SHOW

Posted on Oct 8, 2019 4:41:34 PM

 


 

TANGIBLE TOOLS TO SELECT YOUR NEXT TRADE SHOWS FOR YOUR EVENT BASED MARKETING

Most exhibitors are loyal to their favorite trade shows and expos. But if you start to see diminishing returns on your exhibit dollar, or if you’re attempting to expand into a new market, it may be time to broaden your horizon

 

 

 

 

START WITH YOUR POTENTIAL BUYERS LIST

 

Approximately 40-60% of trade show attendees come from a 200-mile radius of the host city. Take a look at your largest potential buyers and determine, given this data, which shows they are most likely to attend. While big, national or international shows may be your “bread and butter,” over half of exhibitors say they experience most of their success reaching target audiences at smaller, more regional trade shows.

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Topics: Trade Show Marketing, trade show planning and logistics, event planning

Understanding Your Trade Show Booth Kit

Posted on Sep 16, 2019 3:40:44 PM

 

 

So, you were roped into handling your company’s exhibiting program – now what?  Whether you are just starting to exhibit or you are a veteran, understanding exhibiting basics is crucial to your success.  

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Topics: trade show planning, trade show planning and logistics, trade show strategy, understanding the trade show kit

POST-SHOW STRATEGY TEMPLATE TO GAUGE EFFECTIVENESS AND ENGAGE C-SUITES

Posted on May 8, 2019 3:59:49 PM

 

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Topics: Skyline Northern California, trade show planning and logistics, Trade show metrics, trade show marketing not working, event planning, tradeshow ROI

TRADE SHOW BASICS FOR A NON-TRADE SHOW MARKETER

Posted on Nov 14, 2018 12:02:09 PM

 

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Topics: trade show planning, trade show planning and logistics, event planning, #B2Bmarketing, smallbiz owners

DINING AND DEAL MAKING IN LAS VEGAS

Posted on Oct 23, 2018 12:59:33 PM

 

 

Choosing a restaurant after a long day on the trade show floor can sometimes be a challenge, particularly if you’re entertaining clients. Dietary restrictions and sensitive palates can put a number of menus off-limits. Tapas bars or other establishments where small plates are shared may be a little too informal for an icebreaker with a new prospect. And getting any business done in a crowded, noisy eatery can be a bit of a challenge.

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Topics: trade show planning and logistics, las vegas trade shows, event planning

STEP BY STEP TRADE SHOW PLANNING FOR A HASSLE FREE EXPERIENCE

Posted on Aug 9, 2018 5:02:25 PM

 

 

PLAN YOUR NEXT ACTION AND YOUR NEXT ACTION WILL DICTATE YOUR BRAND TRAJECTORY.

IF YOUR NEXT ACTION DICTATES THE NEED TO PARTICIPATE AT TRADE SHOWS, MAKE IT THE ANCHOR FOR YOUR SUBSEQUENT MARKETING ACTIONS. 

 

THE FACE-TO-FACE MEETING SHOULD BE NEXUS AROUND WHICH YOU CREATE YOUR DIGITAL MARKETING EXCELLENCE

 

 

START WITH ANNUAL STRATEGIC PLAN

 

LOGISTIC PLAN

Create one overall logistics plan

Identify & manage vendors (exhibit house, shipper, etc.)

Assign a Logistics Coordinator

 

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Topics: Trade show lead management, trade show planning and logistics, trade show strategy

HOW TO TRACK AND COLLECT DATA AT EVENTS AND TRADE SHOWS TO DEFINE YOUR CUSTOMER JOURNEY MAP

Posted on Jan 9, 2018 2:30:01 PM

 

 

"You are serving a customer, not a life sentence. Learn how to enjoy your work."

~ Laurie McIntosh

And you can only enjoy your work, if you know what your your customers want from you. In other words, KNOW YOUR CUSTOMERS.

As Steve Jobs said, "Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."

Most of your customers are expecting higher standards from the brands because, they have been 'spoiled' by best-in-class user experiences —  both on- and off-line with companies such as Amazon and Apple, empowered by the profusion of data points – "customers increasingly expect companies to respond swiftly to inquiries, to customize products and services seamlessly, and to provide easy access to the information customers need, when they need it."

 

"The customer experience is the next competitive battleground."

~ Jerry Gregoire

HENCE, THE NEED FOR A CUSTOMER JOURNEY MAP AND WE KNOW attendee activities during a conference or a trade show can yield generous amounts of data points about individual interests — the sessions attended, the exhibit booths visited, social media postings and likes/dislikes, information requests/downloads and mobile polling/survey responses — all can be clever indicators to start tracking your customer journey and reap glorious ROI benefits.

If you are an exhibitor, big or small, avail the technology to personalize the journey of your customers as they frantically move amongst various screen channels and devices.

 

EXHIBIT DESIGNS ENABLING CUSTOMER JOURNEY

 

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Topics: trade show technology, trade show planning and logistics, trade show attendees, customer journey

WHY MY TRADE SHOW MARKETING IS NOT WORKING?

Posted on Sep 20, 2017 5:11:48 PM

Updated May, 2018

 

HERE IS THE SHORT ANSWER:

YOU ARE A DUTIFUL SOLDIER OF TASK.

NOT, A BOUNTIFUL STATESMAN OF ASTOUNDING STRATEGY.

 

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Topics: Trade show marketers, trade show planning and logistics, Stressful trade show marketing, trade show marketing not working

WHEN TRADE SHOWS GO HORRIBLY WRONG

Posted on Aug 16, 2017 3:45:21 PM

 

 

The agony of DISAPPOINTMENT

If you are a seasoned exhibitor, you have been there. You are familiar with the pain — all that work, all the time that you spent to contemplate the concept and fabricate the outcome... Yet, it went wrong.

Trade shows are tricky that way. A lot can go wrong and it does — not matter how astute you are in your planning or, how vigilant you are in your execution. Trade show business is a business where things go wrong frequently and glaringly.

 

We do not have all the solutions. However, we do have some solutions that are tangible; it will help you take control and make amendments in your trade show program. Because, that is what we do. We are continuously learning, inventing and walking along side with our clients to ease their journey and maximize their business impact. Here are few preventive ideas.

 

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Topics: Bay Area Trade show display, Trade Fair Design, trade show logistics, trade show planning and logistics, gamification

DO I NEED INSURANCE COVERAGE FOR MY EXHIBIT ASSETS?

Posted on Sep 14, 2016 12:00:13 PM

 

All Insurance Is Expensive Until You Need it!

REALLY...

Among many of our client companies we’ve noticed a gap in a logistical area of responsibility dealing with “who checks on insurance coverage for your exhibit assets?”  

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Topics: Tradeshow tonic, trade show planning and logistics, tradeshow insurance