Planning and Logistics

HOW TO TRACK AND COLLECT DATA AT EVENTS AND TRADE SHOWS TO DEFINE YOUR CUSTOMER JOURNEY MAP

Posted on Jan 9, 2018 2:30:01 PM

 

 

"You are serving a customer, not a life sentence. Learn how to enjoy your work."

~ Laurie McIntosh

And you can only enjoy your work, if you know what your your customers want from you. In other words, KNOW YOUR CUSTOMERS.

As Steve Jobs said, "Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."

Most of your customers are expecting higher standards from the brands because, they have been 'spoiled' by best-in-class user experiences —  both on- and off-line with companies such as Amazon and Apple, empowered by the profusion of data points – "customers increasingly expect companies to respond swiftly to inquiries, to customize products and services seamlessly, and to provide easy access to the information customers need, when they need it."

 

"The customer experience is the next competitive battleground."

~ Jerry Gregoire

HENCE, THE NEED FOR A CUSTOMER JOURNEY MAP AND WE KNOW attendee activities during a conference or a trade show can yield generous amounts of data points about individual interests — the sessions attended, the exhibit booths visited, social media postings and likes/dislikes, information requests/downloads and mobile polling/survey responses — all can be clever indicators to start tracking your customer journey and reap glorious ROI benefits.

If you are an exhibitor, big or small, avail the technology to personalize the journey of your customers as they frantically move amongst various screen channels and devices.

 

EXHIBIT DESIGNS ENABLING CUSTOMER JOURNEY

 

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Topics: trade show technology, trade show planning and logistics, trade show attendees, customer journey

WHY MY TRADE SHOW MARKETING IS NOT WORKING?

Posted on Sep 20, 2017 5:11:48 PM

 

HERE IS THE SHORT ANSWER:

YOU ARE A DUTIFUL SOLDIER OF TASK.

NOT, A BOUNTIFUL STATESMAN OF ASTOUNDING STRATEGY.

 

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Topics: Trade show marketers, trade show planning and logistics, Stressful trade show marketing, trade show marketing not working

WHEN TRADE SHOWS GO HORRIBLY WRONG

Posted on Aug 16, 2017 3:45:21 PM

 

 

The agony of DISAPPOINTMENT

If you are a seasoned exhibitor, you have been there. You are familiar with the pain — all that work, all the time that you spent to contemplate the concept and fabricate the outcome... Yet, it went wrong.

Trade shows are tricky that way. A lot can go wrong and it does — not matter how astute you are in your planning or, how vigilant you are in your execution. Trade show business is a business where things go wrong frequently and glaringly.

 

We do not have all the solutions. However, we do have some solutions that are tangible; it will help you take control and make amendments in your trade show program. Because, that is what we do. We are continuously learning, inventing and walking along side with our clients to ease their journey and maximize their business impact. Here are few preventive ideas.

 

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Topics: Bay Area Trade show display, Trade Fair Design, trade show logistics, trade show planning and logistics, gamification

DO I NEED INSURANCE COVERAGE FOR MY EXHIBIT ASSETS?

Posted on Sep 14, 2016 12:00:13 PM

 

All Insurance Is Expensive Until You Need it!

REALLY...

Among many of our client companies we’ve noticed a gap in a logistical area of responsibility dealing with “who checks on insurance coverage for your exhibit assets?”  

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Topics: Tradeshow tonic, trade show planning and logistics, tradeshow insurance

THE LOGISTICS OF HAVING A SUCCESSFUL TRADE SHOW

Posted on May 4, 2016 12:29:51 PM

Your exhibit has been designed and is ready to go.  You’ve chosen your shows and committed to the schedule.  All you have to do is ship it and show up, right?  Wrong.

PREVENT YOURSELF FROM A LOGISTIC NIGHTMARE!

 

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Topics: trade show planning and logistics, Why Trade Shows

Successfully Ship Your Trade Show Display

Posted on Sep 6, 2015 5:08:00 PM

 

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Topics: trade show planning and logistics