Planning and Logistics

Understanding Your Trade Show Booth Kit

Posted on Sep 16, 2019 3:40:44 PM

 

 

So, you were roped into handling your company’s exhibiting program – now what?  Whether you are just starting to exhibit or you are a veteran, understanding exhibiting basics is crucial to your success.  

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Topics: trade show planning, trade show planning and logistics, trade show strategy, understanding the trade show kit

STEP BY STEP TRADE SHOW PLANNING FOR A HASSLE FREE EXPERIENCE

Posted on Aug 9, 2018 5:02:25 PM

 

 

PLAN YOUR NEXT ACTION AND YOUR NEXT ACTION WILL DICTATE YOUR BRAND TRAJECTORY.

IF YOUR NEXT ACTION DICTATES THE NEED TO PARTICIPATE AT TRADE SHOWS, MAKE IT THE ANCHOR FOR YOUR SUBSEQUENT MARKETING ACTIONS. 

 

THE FACE-TO-FACE MEETING SHOULD BE NEXUS AROUND WHICH YOU CREATE YOUR DIGITAL MARKETING EXCELLENCE

 

 

START WITH ANNUAL STRATEGIC PLAN

 

LOGISTIC PLAN

Create one overall logistics plan

Identify & manage vendors (exhibit house, shipper, etc.)

Assign a Logistics Coordinator

 

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Topics: Trade show lead management, trade show planning and logistics, trade show strategy

SUCCESSFUL TRADE SHOWS ARE THE RESULT OF STRATEGIC FORMULATION AND VIGILANT PLANNING

Posted on Aug 8, 2017 5:32:42 PM

 

Updated February 2019

STRATEGY FORMULATION IS AN ONGOING process that perceives NEW position TO WOO "customers from established positions or draw new customers into the market."

— Harvard Business Review

 

If you are marketing your small business, you are perhaps overwhelmed by the methods of delivering your marketing message.

The vehicle for delivering the messages have certainly evolved to include social media, video, virtual reality, highly interactive demonstrations, and more.

Exhibiting at trade shows are one of the many ways of delivering such message. If this is the route you choose to go, take your time formulating a trade show strategy before your exhibition. Then follow up with a plan to execute it effortlessly.

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Topics: Stressful trade show marketing, trade show strategy