"You are serving a customer, not a life sentence. Learn how to enjoy your work."
~ Laurie McIntosh
And you can only enjoy your work, if you know what your your customers want from you. In other words, KNOW YOUR CUSTOMERS.
As Steve Jobs said, "Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."
Most of your customers are expecting higher standards from the brands because, they have been 'spoiled' by best-in-class user experiences — both on- and off-line with companies such as Amazon and Apple, empowered by the profusion of data points – "customers increasingly expect companies to respond swiftly to inquiries, to customize products and services seamlessly, and to provide easy access to the information customers need, when they need it."
"The customer experience is the next competitive battleground."
~ Jerry Gregoire
HENCE, THE NEED FOR A CUSTOMER JOURNEY MAP AND WE KNOW attendee activities during a conference or a trade show can yield generous amounts of data points about individual interests — the sessions attended, the exhibit booths visited, social media postings and likes/dislikes, information requests/downloads and mobile polling/survey responses — all can be clever indicators to start tracking your customer journey and reap glorious ROI benefits.
If you are an exhibitor, big or small, avail the technology to personalize the journey of your customers as they frantically move amongst various screen channels and devices.