Planning and Logistics

HOW TO MAKE YOUR TRADE SHOW BOOTH THE 'HAPPENING PLACE'

Posted on Sep 3, 2021 4:00:00 PM

 

 

You’ve invested a lot of money into your trade show exhibit marketing to make sure people WANT to come visit you!

You could invest in a trade show exhibit that simply exists with all of the others, attracting people here and there who stumble across your booth. Or you could invest in the exhibit that everyone is talking about far before the show even starts, and the exhibit that catches the eyes of everyone who comes near your booth. Clearly, a full booth is exactly what you want as it leads to more leads, and helps you produce the ROI that you are aiming for.

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Topics: Design Inspiration, trade show booths, trade show technology, trade show planning and logistics, trade show attendees

WHAT OUR CLIENTS ARE ASKING ABOUT EXHIBITING in the POST-COVID ERA

Posted on May 17, 2021 11:17:47 AM

 

 

Here are some answers to questions that we have been asked by various customers in the past few months in all of the industries that we serve. People are trying to make sense of the role of face-to-face marketing and the risks of getting back into it. The biggest question of all has been WHEN?

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Topics: trade show technology, trade show planning and logistics, trade show attendees, customer journey, post-covd-19 exhibiting, post-pandemic trade show mindset, post-covid19 trade show booth design

MUST KNOW TRADE SHOW SAFETY TECHNOLOGIES FOR 2021

Posted on Mar 30, 2021 1:08:11 PM

 

 

 

There are plenty of ways for large events to implement stricter health-safety measures. However, many of these implementations are not exactly ‘new’ or innovative. For example, we’ve seen copious amounts of hand sanitizer stations placed throughout event halls, max gathering sizes reduced, and more frequent cleaning and disinfecting taking place.

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Topics: trade show technology, trade show planning and logistics, trade show attendees, embedded technology, customer journey, tech trade shows, crowd-friendlytech

HOW TO TRACK AND COLLECT DATA AT EVENTS AND TRADE SHOWS TO DEFINE YOUR CUSTOMER JOURNEY MAP

Posted on Jan 9, 2018 2:30:01 PM

Updated 2020

 

"You are serving a customer, not a life sentence. Learn how to enjoy your work."

~ Laurie McIntosh

And you can only enjoy your work, if you know what your your customers want from you. In other words, KNOW YOUR CUSTOMERS.

As Steve Jobs said, "Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."

Most of your customers are expecting higher standards from the brands because, they have been 'spoiled' by best-in-class user experiences —  both on- and off-line with companies such as Amazon and Apple, empowered by the profusion of data points – "customers increasingly expect companies to respond swiftly to inquiries, to customize products and services seamlessly, and to provide easy access to the information customers need, when they need it."

 

"The customer experience is the next competitive battleground."

~ Jerry Gregoire

HENCE, THE NEED FOR A CUSTOMER JOURNEY MAP AND WE KNOW attendee activities during a conference or a trade show can yield generous amounts of data points about individual interests — the sessions attended, the exhibit booths visited, social media postings and likes/dislikes, information requests/downloads and mobile polling/survey responses — all can be clever indicators to start tracking your customer journey and reap glorious ROI benefits.

If you are an exhibitor, big or small, avail the technology to personalize the journey of your customers as they frantically move amongst various screen channels and devices.

 

EXHIBIT DESIGNS ENABLING CUSTOMER JOURNEY

 

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Topics: trade show technology, trade show planning and logistics, trade show attendees, customer journey

TRADE SHOW TECHNOLOGY – RENT VERSUS PURCHASE

Posted on Aug 7, 2017 1:16:14 PM

 

In our Event Tech Survey, our exhibitors had a lot of advice and questions on the topic of trade show technology.

 

The key question of interest – do you buy or do you rent technology?

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Topics: trade show technology, technology rental, technology purchase

HOW TO PROTECT Your TRADE SHOW TECHNOLOGY

Posted on Dec 7, 2016 5:00:00 PM

 

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Topics: trade show technology, Trade Show