Planning and Logistics

PREPARATIONS AND POLICIES FOR YOUR EXHIBITING SUCCESS

Posted on May 22, 2021 11:57:31 AM

 

 

"Being agile needs to have a totally different mindset, and multidimensional perspectives.”
Pearl Zhu, Digital Agility: The Rocky Road from Doing Agile to Being Agile

 

Live events are becoming a more relevant topic as many trade shows hosts who canceled in 2020 have set dates for the coming year. However, it’s no question that there will be new requirements for those in attendance. As nice as it would be to step back into your trade show exhibit without skipping a beat, that most likely will not be the case in 2021 and even into 2022 shows. There will be new hurdles to surpass as exhibitors and attendees reconnect on the trade show floor in the post-pandemic.

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Topics: Booth Design for Trade Shows, Trade shows, post show promotions, trade show attendees, trade show strategy, post-covid tradeshows, post-covid exhibit design, safety measures for post-show exhibiting, post-pandemic trade show mindset

THE CORE OF CREATING BUSINESS RELATIONSHIP CANNOT BE DIGITIZED — THE ENDURING POWER OF TRADE SHOWS

Posted on Mar 30, 2021 9:55:20 AM

 

 

For years, trade shows have been a staple in the success of businesses across the world. They have planted seeds for growth and given businesses a chance to flourish. In some cases, certain trade shows have been annually allowing the world to trade on their show floor for 50 or more years. When a pandemic interrupted the many consecutive years that countless trade shows had been in business, it was only a matter of time until these large events found their way back to fruition.

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Topics: Booth Design for Trade Shows, Trade shows, trade show attendees, trade show strategy

TROUBLING TRENDS IN THE TRADE SHOW INDUSTRY

Posted on Oct 17, 2016 2:51:39 PM

 

We’ve spotted some troubling trends in the trade show industry. 

While the two giants among trade show General Contractors (Freeman and GES) have made great improvements in recent years in terms of customer service and online access to forms and information, smaller contractors seem to be going the other direction.

Here are just a few of the recent questionable practices that we’ve come across:

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Topics: Trade shows, Trade show ROI, trade show logistics, drayage

TRADE SHOW BASICS FOR MARKETING COMMUNICATIONS

Posted on Jun 29, 2016 4:48:09 PM

Updated 2016

 

MARKETING CO-ORDINATORS AND ANYONE, WHO HAS JUST VENTURED OUT IN THE TRADESHOW AND EVENT BUSINESS...

 

 

You have just started out in your job as a trade show coordinator or event manager; congratulations! Everything is new; a new company, new office space, and new, industry specific lingo to master. “What the heck is a pop-up? Can someone explain to me drayage, and why it’s so expensive?”

Below are definitions of common terms related to the events and trade show industry so that when your boss asks, you’re prepared to talk shop.

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Topics: Trade shows, Trade show lead management, Trade show Careers, Stressful trade show marketing