WHAT IS DIGITAL MARKETING?
It seems like everywhere you go there is someone who is tasked with Digital Marketing. In fact, many people now have titles such as Digital Marketing Manager, Digital Marketing Operations Manager, and Manager of Digital and Online Marketing. But what is Digital Marketing?
Definition – According to Wikipedia, Digital Marketing is: “An umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference, and engage with customers and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product, and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.”