Promotions and Social Media

Augmented reality and virtual reality technologies have stepped off the shelf – almost literally – and into our eyes and brains. The idea that these powerful modes of transmission were limited to entertainment alone is long gone. Several industries are already implementing hands-on versions of these technologies into their daily practices. For example, using AR/VR to learn and practice complex heart surgery, or defuse landmines, etc.

These fun and interactive tools are also helping businesses with their marketing, creating bigger impacts on potential customers, especially at trade shows and product launches.

Are you planning on setting up an exhibition at trade shows or other events this year? If you want to attract as many visitors as possible to your booth, you need to promote your presence in advance. Of all the ways that you can get people excited about your presence, email marketing is one of the best.

Here are some attainable tips that will help you make your company’s email marketing campaigns more effective and successful.

Take your time in viewing the presentation here.

What’s the key to an effective social media marketing strategy? Data.

Gathering social media data is very easy to do — through each platform as well as third-party partners and vendors. That’s not where the journey ends, though. Once you have your data, it’s time to translate what it all means. This is known as social media listening. Not sure what to look for when analyzing this data?

If you have been working hard to promote your exhibit presence at an upcoming trade show to bring in new prospects and hopefully turn leads into buyers, then this article is for you.

While there are an array of marketing strategies, finding the ones that hit the nail on the head can require a lot of trial and error. Here is a list of standout strategies that combined, can create a powerful pre-show marketing plan. Not only will these marketing tactics generate buzz around your business and brand, but they can also put you high on attendees’ lists of exhibitors to visit.

Effective social media marketing means taking the proper steps before, during, and after the show. To ensure you cross everything off your social to-do list, refer to the following checklist:

Creating a content calendar for your blog or social media channels is a critical component to effective inbound marketing. Pre-planning and organizing your posts saves you the time-wasting, frustrating process of trying to brainstorm “on the fly.” It also helps you avoid writing redundant posts and gives your entire team of stakeholders an opportunity to provide input on your company’s messaging.

But where to begin? To help you plan and schedule you’re blog or social content, consider the following, comprehensive steps:

When it comes to business-to-business marketing, LinkedIn is everyone’s go-to social network. With more than 500 million registered business users, choosing LinkedIn for B2B seems like a no-brainer. But this can be a dangerous misconception that may result in misspent marketing dollars and lost leads.

WHAT IS DIGITAL MARKETING?

It seems like everywhere you go there is someone who is tasked with Digital Marketing. In fact, many people now have titles such as Digital Marketing Manager, Digital Marketing Operations Manager, and Manager of Digital and Online Marketing. But what is Digital Marketing?

Definition – According to Wikipedia, Digital Marketing is: “An umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference, and engage with customers and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product, and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.” ^[1]

DO IT RIGHT AND YOU WILL OPEN A ZEIGARNIK LOOP 

Trade show visitors will tell 6+ people about their experience

IT IS A NO-BRAINER THAT DOING THE RIGHT KIND OF PROMOTION WILL DRIVE MORE TRAFFIC TO YOUR BOOTH

However, most brands don’t understand how to make the most of their participation in trade shows and miss first-rate opportunities for business  growth.

UNFOLDING THE APEX OF EXPERIENCE

On a consistent basis we are faced with the question about how to pick a promotion or a theme to use for a trade show or event. Often these promotional messages or themes are intended for a trade show but sometimes they are for the launch of a product or just to generate awareness or sales.