Effective social media marketing means taking the proper steps before, during, and after the show. To ensure you cross everything off your social to-do list, refer to the following checklist:
Effective social media marketing means taking the proper steps before, during, and after the show. To ensure you cross everything off your social to-do list, refer to the following checklist:
Topics: Social Networking, Social Media in Tradeshow booth design, Social Media Marketing for Trade shows., Social Media Marketing, social media for event marketing
Posted on Jan 13, 2020 6:31:23 PM
Creating a content calendar for your blog or social media channels is a critical component to effective inbound marketing. Pre-planning and organizing your posts saves you the time-wasting, frustrating process of trying to brainstorm “on the fly.” It also helps you avoid writing redundant posts and gives your entire team of stakeholders an opportunity to provide input on your company’s messaging.
But where to begin? To help you plan and schedule you’re blog or social content, consider the following, comprehensive steps:
Read MoreTopics: digital, digitalmarketing, tradeshowmarketing, content calendar
Posted on Jan 13, 2020 3:01:03 PM
When it comes to business-to-business marketing, LinkedIn is everyone’s go-to social network. With more than 500 million registered business users, choosing LinkedIn for B2B seems like a no-brainer. But this can be a dangerous misconception that may result in misspent marketing dollars and lost leads.
Read MoreTopics: trade show technology, digital marketing, social media for event marketing, linkedin marketing, twitter marketing
Posted on Jan 10, 2020 2:27:48 PM
It seems like everywhere you go there is someone who is tasked with Digital Marketing. In fact, many people now have titles such as Digital Marketing Manager, Digital Marketing Operations Manager, and Manager of Digital and Online Marketing. But what is Digital Marketing?
Definition – According to Wikipedia, Digital Marketing is: “An umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference, and engage with customers and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product, and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.” [1]
Read MorePosted on Nov 12, 2019 4:03:39 PM
DO IT RIGHT AND YOU WILL OPEN A ZEIGARNIK LOOP
However, most brands don’t understand how to make the most of their participation in trade shows and miss first-rate opportunities for business growth.
Topics: Silicon valley trade show booth design, Trade Show Marketing, trade show planning, trade show promotion
On a consistent basis we are faced with the question about how to pick a promotion or a theme to use for a trade show or event. Often these promotional messages or themes are intended for a trade show but sometimes they are for the launch of a product or just to generate awareness or sales.
Read MoreTopics: Exhibit Design, Tradeshow booth design, custom modular exhibits, social media for event marketing, tradeshow ROI, themed booth design
Posted on Jul 23, 2018 1:37:38 PM
Giveaways are an extremely popular way to get more people into your trade show displays. But not all giveaways are created equal.
To help you whittle through the nearly infinite choices of giveaways, I've grouped them into 7 types, with the strengths and weaknesses of each type listed below. Keep this chart handy the next time your team gathers to brainstorm ideas for your upcoming trade show.
Read MoreTopics: Tradeshow booth design, trade show giveaways, social media for event marketing
Posted on Apr 27, 2018 2:59:43 PM
Relentless technology change can feel like, being high on amphetamines — simultaneously exhilarating and exhausting. Just as we reorient from one bend, we find ourselves speeding on to the next one.
Just, when we thought we were getting the hang of @Facebook, @Twitter and @Instagram, new platform features and emerging networks are changing the social media landscape. Here’s a look at some of the popular digital engagements, and their potential impact on trade show marketing:
Read MoreTopics: digital marketing, social media for event marketing, trade show marketing not working, customer journey, augmented reality
Everyone knows that corporate swag is a staggering way to spread the word about your brand to engage new clients and excite your existing partners. But did you know that it’s also a perfect opportunity to boost many of your other marketing objectives? With cool promotional items, you can re-energize your existing customer base, attract new talent and even gain followers from a whole new demographic.
Read MorePosted on Jan 30, 2018 10:23:43 AM
On August 2, 2016, Instagram (the very popular micro-video communications distributor) launched 'Instagram Stories' that disappear after 24 hours. ANOTHER VERY IMPORTANT FEATURE — YOU CAN SEARCH STORIES BY LOCATION AND HASHTAG.
Read MoreTopics: Social Marketing for Tradeshows, Digital signage, digital marketing, instagram, digital transformation