Promotions and Social Media

ATTENTION DEMANDING ACTIONS FOR YOUR PRE-SHOW MARKETING

Posted on Oct 19, 2021 3:16:45 PM

 


 

If you have been working hard to promote your exhibit presence at an upcoming trade show to bring in new prospects and hopefully turn leads into buyers, then this article is for you.

While there are an array of marketing strategies, finding the ones that hit the nail on the head can require a lot of trial and error. Here is a list of standout strategies that combined, can create a powerful pre-show marketing plan. Not only will these marketing tactics generate buzz around your business and brand, but they can also put you high on attendees’ lists of exhibitors to visit.

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Topics: Social Media Marketing for Trade shows., Social Media and Trade shows, How to Promote your Trade show Socially, Social Media Marketing, pre-show marketing, pre-event marketing

QUICK SOCIAL MEDIA CHECK LIST FOR YOUR EVENTS AND TRADE SHOWS

Posted on Jan 27, 2020 12:41:27 PM

 

Effective social media marketing means taking the proper steps before, during, and after the show. To ensure you cross everything off your social to-do list, refer to the following checklist:

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Topics: Social Networking, Social Media in Tradeshow booth design, Social Media Marketing for Trade shows., Social Media Marketing, social media for event marketing

IF YOU ARE DRAWING A BLANK ON HOW TO MAXIMIZE THE IMPACT OF YOUR CONTENT CALENDAR, HERE ARE SOME IDEAS

Posted on Jan 13, 2020 6:31:23 PM

 


 

Creating a content calendar for your blog or social media channels is a critical component to effective inbound marketing. Pre-planning and organizing your posts saves you the time-wasting, frustrating process of trying to brainstorm “on the fly.” It also helps you avoid writing redundant posts and gives your entire team of stakeholders an opportunity to provide input on your company’s messaging.

But where to begin? To help you plan and schedule you’re blog or social content, consider the following, comprehensive steps:

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Topics: digital, digitalmarketing, tradeshowmarketing, content calendar

USING TWITTER OR LINKEDIN FOR YOUR TRADE SHOW MARKETING? Here is WHAT YOU NEED TO KNOW

Posted on Jan 13, 2020 3:01:03 PM

 

 

 

When it comes to business-to-business marketing, LinkedIn is everyone’s go-to social network. With more than 500 million registered business users, choosing LinkedIn for B2B seems like a no-brainer. But this can be a dangerous misconception that may result in misspent marketing dollars and lost leads.

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Topics: trade show technology, digital marketing, social media for event marketing, linkedin marketing, twitter marketing

YOU HAVE TO BE A DIGITAL MARKETER, IN ORDER TO EFFECTIVELY Market YOUR EVENTS AND TRADE SHOWS

Posted on Jan 10, 2020 2:27:48 PM

 

 

 

 

WHAT IS DIGITAL MARKETING?

 

It seems like everywhere you go there is someone who is tasked with Digital Marketing. In fact, many people now have titles such as Digital Marketing Manager, Digital Marketing Operations Manager, and Manager of Digital and Online Marketing. But what is Digital Marketing?

Definition – According to Wikipedia, Digital Marketing is: “An umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference, and engage with customers and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product, and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.” [1]

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Top 10 Tips For Trade Show Promotions— YOU ARE IN A SINK HOLE IF YOU Don't GET IT RIGHT

Posted on Nov 12, 2019 4:03:39 PM

 

DO IT RIGHT AND YOU WILL OPEN A ZEIGARNIK LOOP 

 

 

Trade show visitors will tell 6+ people about their experience

IT IS A NO-BRAINER THAT DOING THE RIGHT KIND OF PROMOTION WILL DRIVE MORE TRAFFIC TO YOUR BOOTH

However, most brands don’t understand how to make the most of their participation in trade shows and miss first-rate opportunities for business  growth.

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Topics: Silicon valley trade show booth design, Trade Show Marketing, trade show planning, trade show promotion

HOW TO PICK A PROMOTION OR THEME FOR YOUR EVENT AND TRADE SHOWS

Posted on Feb 5, 2019 6:16:24 PM

 

 

UNFOLDING THE APEX OF EXPERIENCE

On a consistent basis we are faced with the question about how to pick a promotion or a theme to use for a trade show or event. Often these promotional messages or themes are intended for a trade show but sometimes they are for the launch of a product or just to generate awareness or sales.

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Topics: Exhibit Design, Tradeshow booth design, custom modular exhibits, social media for event marketing, tradeshow ROI, themed booth design

7 Kinds Of Trade Show Giveaways - WE LET YOU IN ON WHAT WE DID FOR OUR GIVEAWAYS

Posted on Jul 23, 2018 1:37:38 PM


 

Giveaways are an extremely popular way to get more people into your trade show displays. But not all giveaways are created equal.

To help you whittle through the nearly infinite choices of giveaways, I've grouped them into 7 types, with the strengths and weaknesses of each type listed below. Keep this chart handy the next time your team gathers to brainstorm ideas for your upcoming trade show.

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Topics: Tradeshow booth design, trade show giveaways, social media for event marketing

DIGITAL MARKETING TRENDS AND TOOLS FOR SUCCESSFUL TRADE SHOW MARKETING

Posted on Apr 27, 2018 2:59:43 PM

 

SPEEDING ON THE DIGITAL HIGHWAY

Relentless technology change can feel like, being high on amphetamines — simultaneously exhilarating and exhausting. Just as we reorient from one bend, we find ourselves speeding on to the next one.

Just, when we thought we were getting the hang of @Facebook, @Twitter and @Instagram, new platform features and emerging networks are changing the social media landscape. Here’s a look at some of the popular digital engagements, and their potential impact on trade show marketing:

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Topics: digital marketing, social media for event marketing, trade show marketing not working, customer journey, augmented reality

CONSEQUENTIAL COMPANY SWAGS FOR YOUR TRADE AND PRODUCT PROMOTIONS

Posted on Mar 12, 2018 1:50:25 PM

 

 

THE ART OF CONSEQUENTIAL SWAGS FOR YOUR TRADE SHOW PROMOTIONS AND OTHER COMPANY EVENTS

 

Everyone knows that corporate swag is a staggering way to spread the word about your brand to engage new clients and excite your existing partners. But did you know that it’s also a perfect opportunity to boost many of your other marketing objectives? With cool promotional items, you can re-energize your existing customer base, attract new talent and even gain followers from a whole new demographic.

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Topics: trade show promotions, trade show giveaways