Augmented reality and virtual reality technologies have stepped off the shelf – almost literally – and into our eyes and brains. The idea that these powerful modes of transmission were limited to entertainment alone is long gone. Several industries are already implementing hands-on versions of these technologies into their daily practices. For example, using AR/VR to learn and practice complex heart surgery, or defuse landmines, etc.
These fun and interactive tools are also helping businesses with their marketing, creating bigger impacts on potential customers, especially at trade shows and product launches.