Promotions and Social Media

7 Kinds Of Trade Show Giveaways - WE LET YOU IN ON WHAT WE DID FOR OUR GIVEAWAYS

Published on Jul 23, 2018 1:37:38 PM

7 kinds of giveaways with pros and cons

 

Giveaways are an extremely popular way to get more people into your trade show displays. But not all giveaways are created equal.

To help you whittle through the nearly infinite choices of giveaways, I've grouped them into 7 types, with the strengths and weaknesses of each type listed below. Keep this chart handy the next time your team gathers to brainstorm ideas for your upcoming trade show.

 

Giveaway Type

Strength

Weakness

Cheap stuff

Doesn’t cost much so you can give them to a lot of people

Will not reflect well on your brand if they appear too low in quality, let alone break quickly

Nice stuff

Will get you noticed favorably by your clients and prospects

Usually can’t afford to give to everyone at a show

Trendy stuff

Can get more people’s attention

May not get the right people’s attention

Educational stuff

Can use to attract only the people who are qualified prospects

Takes effort to research and publish, and may not attract all your best prospects. If you are in the Healthcare sector, your attendees will highly appreciate this.

Your stuff

Can use to attract only the people who are qualified prospects

Will not motivate people who only care about themselves personally; plus may get fewer leads (bad if lead quantity, not lead quality, is your sole metric)

Wearable stuff

High perceived value and can put your logo on it

If not good looking no one will want it, and it may end up in a drawer; plus “I’ve got enough t-shirts.”

Edible stuff

Will attract grateful attendees. Will generate a lot of 'likes' and 'shares'.

Prospects are left with nothing that has your name on it, and you may pay double – cost to buy, plus cost to pay show hall a corking fee to giveaway food and drink.

 

 

 

EVENT

 

 

IMPORTANT TO REMEMBER — ALIGN YOUR TRADE SHOW GIVEAWAYS WITH THE THEME OF YOUR BOOTH DESIGN OR, WITH THE PURPOSE OF YOUR PRODUCT — IN ESSENCE THE GIVEAWAY SHOULD ACT AS A SUBCONSCIOUS KEY THAT UNLOCKS THE CONSCIOUS OFFERING OF YOUR BRAND

 

Screen Shot 2018-03-02 at 3.17.47 PM.png

AS YOU SEE ABOVE, WE USED THE SENSE OF TASTE TO LAUNCH OUR TRADE SHOW MARKETING CAMPAIGN. WE INVITED PEOPLE TO COME VISIT OUR BOOTH

I hope that gives you some good ideas about which direction you take next when strategizing for your future events.

And if you get bored saying “giveaway” over and over again, here are 10 more words you can use to describe them:

12 Other Names For Giveaways:

Promos
Promotions
Tchotckes
Premiums
Incentives
Corporate gifts
Swag (acronym for “Samples, Wearables, And Gifts”)
Freebies
Advertising specialties
Coupons
Gift cards
Bribes

No matter what they are called, a well-chosen giveaway can help you drive more traffic to your trade show booth, boost your brand awareness, and help you deepen relationships with clients and prospects.

 SOCIAL MEDIA MARKETING FOR PROMOTING TRADE SHOWS

 

By Mike Thimmesch 

Get more brand awareness, booth visitors, and sales leads with this free 64-page book containing 28 articles about trade show promotions and integrating social media with your trade show program.

Social Media and Promotions

Topics: Tradeshow booth design, trade show giveaways, social media for event marketing

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BELOW IS A HELPFUL CHART CREATED BY GOOGLE — CLICK ON IT TO DOWNLOAD OR EXPAND — FIND OUT, WHAT YOUR AUDIENCE IS SEARCHING FOR — THIS MIGHT SHED SOME LIGHT WHEN YOU DECIDE TO BRAINSTORM ON ANY SPECIFIC GIVEAWAYS

 

get your ideas by doing a quick google search

 

   How did we do it at   ExhibitorLive 2018     

Snap a photo, tag us and win!

Visitors were eligible to win a restaurant gift certificate every day of the show by taking a picture at the booth of either themselves, the food or the exhibit and sharing it on social media via Twitter, Instagram or Facebook.  We asked them how "you #TasteSuccess at trade shows
and events."

REQUIREMENT TO WIN:
The picture must be tagged with:
#TasteSuccess

#ExhibitorLive
@SkylineExhibits

Winners were announced every day and had to come back the booth space to pick up their gift certificate for $250 to a gourmet restaurant.

 

trade show giveaways

 

OUR PITCH TO HIGHLIGHT THE SKYLINE EXPERIENCE AS A SENSORY JOURNEY

The Recipe for Success —

When all the ingredients of a recipe come together to create a masterpiece of culinary delight, it’s an unforgettable experience. We believe your trade show experiences should be no different. Whether you exhibit at 100 small shows a year or only 1 big one, Skyline already has all the right ingredients pulled together for you, ready to make a masterpiece.

So, with that in mind, Skyline will be hosting our own Chef in our exhibit to give you a tasty treat as you tell us about your favorite recipes and what a four course meal of trade show perfection means to you.

 

 

https://cdn2.hubspot.net/hubfs/85462/giveaways.png

IN-DEPTH ARTICLE ABOUT GIVEAWAYS THAT IS CULTURALLY COHESIVE