INSTAGRAM MARKETING FOR YOUR TRADE SHOWS NEED NOT BE ALL ABOUT SPLENDOR AND CHARM.
BECAUSE, THE STEPS LEADING TO YOUR EVENTS ARE DEFINITELY NOT SO.
ENGAGE IN 'INCLUSIVE MARKETING'. HIGHLIGHT YOUR PERFECT IMPERFECTIONS.
On August 2, 2016, Instagram (the very popular micro-video communications distributor) launched 'Instagram Stories' that disappear after 24 hours. ANOTHER VERY IMPORTANT FEATURE — YOU CAN SEARCH STORIES BY LOCATION AND HASHTAG.
"You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed."
AND THIS COULD BE THE ONE SINGLE REASON THAT YOU MIGHT WANT TO ADD INSTAGRAM IN THE MIX. Ofcourse, the fact that the stories features alone had around 200 million daily users in April, according to Instagram, compared to Snapchat’s 158 million is a big bonus.
In this article, we jot down 3 ways to enrich brand experience using instagram. You’ll be surprised how easy it will be to integrate it into your overall Marketing plan. Because now, you can be flexible and authentic.
HUMANIZE YOUR BRAND
CREATIVE PERSONALIZED BRAND EXPERIENCE FOR YOUR FANS AND FOLLOWERS IS EASY ON INSTAGRAM
Creative marketing is exploding, and every business has their own special flavor of expressing creativity. On Instagram, you get the opportunity to be creative about the feeling and the perception of your brand, not just it's products and services.
With creativity your marketing needs to be peppered with doses of cultural reality. Hence, you will hear the buzz words like 'inclusive marketing' being often tossed around.
Though the term is generally targeted towards catering towards the exponential growth of 'multicultural buying power' (increasing from $661 billion in 1990 to $3.4 trillion in 2014) according to Nielsen — that’s more than double the growth of total U.S. buying power.) HOWEVER, WITH YOUR CREATIVE POWER AT HAND, YOU GET TO DECIDE WHAT CONSTITUTES 'INCLUSIVE'
A few ways to do this are:
Taking photos or videos from team meetings
Highlighting how your product integrates into a “normal” person’s life.
Interviewing team members about their journey that up to the show date.
By being inclusive, you actually make your brand an emotional investment for the user. These types of posts create a human connection behind the brand. Your Instagram followers know that someone runs the business Instagram account they follow.
Humanizing your brand makes your company more appealing to interact with, especially on social media.
Click, right below and download some ideas on how you may humanize your brand.
PREMIER LOOK — Behind the scenes FOR YOUR FANS AND FOLLOWERS
While you’re including people on the engaging, fun, and brand elements of the company, you’ll also be able to include with them by introducing the behind the scenes.
Guess what, everything is a bit of a mess behind the scenes (and you can own that).
Instagram STORIES allows you the opportunity to show your audience how:
How the booth space looks before the exhibit is set up and ready for the audience
How to do navigate through those cords that lights up the light box or that brings life to the flat screens.
How amped up everyone is, when the booth is not quite altogether before the shows.
Or, the ridiculous outfit that “John” wore to the exhibit
What it really looks like to prepare for an exhibit performance/demo
HERE ARE SOME IMAGES THAT WE DIGGED UP FOR YOU, TO GET YOU STARTED WITH SOME IDEAS
Electrical design & engineering that goes under the carpet of your booth
What that tall guy is doing over there? Next time, do better with proportions
Not quite done yet!
By documenting the behind the scenes of your company with Instagram, you’ll be able to create a way of laughing, experiencing, and enjoying the reality of business (and life) with your audience.
INSTAGRAM HELPS YOU create A brand THAT IS ON A JOURNEY
Hashtag your movement
Hashtagging is a great way to create a movement, tie into others, and ultimately create something that is bigger than yourself. A hashtag is simple, it’s literally placing a # sign before a word (like this: #Skyline). When you do this in the text of your Instagram post, you’ll be creating a movement. For example, during the Super Bowl, there was a #SuperBowl hashtag that you could search and see what people – all around the world – were saying about the game.
The above example, published by Skyline Australia shows the usage of hashtag to convey the graphic appropriate brand message.
CREATIVE CREATION OF HASHTAG FOR INSTAGRAM WITH CONTEST AND GIVEAWAYS
Now, your business likely won’t have the reach of the Super Bowl, but you can create your own micro-movement with a hashtag. Here are some things you may want to create hashtags for:
Then, as you use these hashtags, you and your audience can create feeds of content throughout the day to enhance your online presence.
Here are a few things to think about with starting a hashtag movement:How will we encourage people to use our #hashtag? Giveaway? Contest?
What is the purpose of the micro-movement?
One emerging tool occurring more and more on the trade show or event floor is the use of the hashtag to promote a company in conjunction with Instagram. For example, a company will encourage visitors to take a picture or selfie in the booth and to use a specific hashtag given by the company in the caption in order to be entered into a raffle drawing or prize. This becomes very effective in promoting a company online, creating an increase hashtag trend for the company, and create the live social media presence at the event or trade show.
Instagram can be a very powerful resource to aid in the success of your trade show booth. These are just 3 reasons, but there are actually much more. Check out this blog post on how to use the tool even more effectively. Experience and inclusion marketing continues to change the industry. Will your company – and trade show booth – keep the pace? Create an account today to get started. You’ll love how simple it is.
Read the article in it's originally form at www.skyline.com
Amy Armstrong is an Account Executive with Skyline Philadelphia, with over a decade of experience. Amy helps her clients traverse the challenging world of exhibit branding and event marketing strategies in order to meet their objectives and trade profitably in their industry. Her favorite call from a customer begins with “I need your help” because she knows she will be able to solve their problem.