Promotions and Social Media

THE INTERMINGLING OF INSTAGRAM IN YOUR TRADE SHOW MARKETING EFFORTs

Published on Jan 30, 2018 10:23:43 AM

 

INSTAGRAM FOR TRADE SHOWS

 

INSTAGRAM MARKETING FOR YOUR TRADE SHOWS NEED NOT BE ALL ABOUT SPLENDOR AND CHARM.

BECAUSE, THE STEPS LEADING TO YOUR EVENTS ARE DEFINITELY NOT SO.

 

ENGAGE IN 'INCLUSE MARKETING'. HIGHLIGHT YOUR PERFECT IMPERFECTIONS.

On August 2, 2016, Instagram (the very popular micro-video communications distributor) launched 'Instagram Stories' that disappear after 24 hours. ANOTHER VERY IMPORTANT FEATURE — YOU CAN SEARCH STORIES BY LOCATION AND HASHTAG.

"You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed."

AND THIS COULD BE THE ONE SINGLE REASON THAT YOU MIGHT WANT TO ADD INSTAGRAM IN THE MIX. Ofcourse, the fact that the stories features alone had around 200 million daily users in April, according to Instagram, compared to Snapchat’s 158 million is a big bonus.

In this article, we jot down 3 ways to enrich brand experience using instagram. You’ll be surprised how easy it will be to integrate it into your overall Marketing plan. Because now, you can be flexible and authentic.

 

 

HUMANIZE YOUR BRAND
CREATIVE PERSONALIZED BRAND EXPERIENCE FOR YOUR FANS AND FOLLOWERS IS EASY ON INSTAGRAM

 

Creative marketing is exploding, and every business has their own special flavor of expressing creativity. On Instagram, you get the opportunity to be creative about the feeling and the perception of your brand, not just it's products and services.

With creativity your marketing needs to be peppered with doses of cultural reality. Hence, you will hear the buzz words like 'inclusive marketing' being often tossed around.

Though the term is generally targeted towards catering towards the exponential growth of 'multicultural buying power' (increasing from $661 billion in 1990 to $3.4 trillion in 2014) according to Nielsen — that’s more than double the growth of total U.S. buying power.)   HOWEVER, WITH YOUR CREATIVE POWER AT HAND, YOU GET TO DECIDE WHAT CONSTITUTES 'INCLUSIVE'

 

A few ways to do this are:

Taking photos or videos from team meetings

Highlighting how your product integrates into a “normal” person’s life.

Interviewing team members about their journey that up to the show date.

By being inclusive, you actually make your brand an emotional investment for the user. These types of posts create a human connection behind the brand. Your Instagram followers know that someone runs the business Instagram account they follow.

Humanizing your brand makes your company more appealing to interact with, especially on social media.

Click, right below and download some ideas on how you may humanize your brand.

EXPANSIVE IDEAS FOR RESTRICTIVE BUDGET

 

PREMIER LOOK — Behind the scenes FOR YOUR FANS AND FOLLOWERS

While you’re including people on the engaging, fun, and brand elements of the company, you’ll also be able to include with them by introducing the behind the scenes.

Guess what, everything is a bit of a mess behind the scenes (and you can own that).

 

Instagram STORIES allows you the opportunity to show your audience how:

How the booth space looks before the exhibit is set up and ready for the audience

How to do navigate through those cords that lights up the light box or that brings life to the flat screens.

How amped up everyone is, when the booth is not quite altogether before the shows.

Or, the ridiculous outfit that “John” wore to the exhibit

What it really looks like to prepare for an exhibit performance/demo

 

 

HERE ARE SOME IMAGES THAT WE DIGGED UP FOR YOU, TO GET YOU STARTED WITH SOME IDEAS

design and engineering that goes under the carpet.jpg
Electrical design & engineering that goes under the carpet of your booth

A really tall guy.jpg

What that tall guy is doing over there? Next time, do better with proportions

missing U.jpg

Oops!

not quite done yet.jpg

Not quite done yet!

By documenting the behind the scenes of your company with Instagram, you’ll be able to create a way of laughing, experiencing, and enjoying the reality of business (and life) with your audience.

 

INSTAGRAM HELPS YOU create A brand THAT IS ON A JOURNEY

Hashtag your movement

Hashtagging is a great way to create a movement, tie into others, and ultimately create something that is bigger than yourself. A hashtag is simple, it’s literally placing a # sign before a word (like this: #Skyline). When you do this in the text of your Instagram post, you’ll be creating a movement. For example, during the Super Bowl, there was a #SuperBowl hashtag that you could search and see what people – all around the world – were saying about the game.

 

 

linear booth for social media.png

The above example, published by Skyline Australia shows the usage of hashtag to convey the graphic appropriate brand message.

 

CREATIVE CREATION OF HASHTAG FOR INSTAGRAM WITH CONTEST AND GIVEAWAYS

 

Now, your business likely won’t have the reach of the Super Bowl, but you can create your own micro-movement with a hashtag. Here are some things you may want to create hashtags for:

#FreeHatsFromSkyline
#SkylineTakesOverDallasConference
#BehindTheSkylineScenes

Then, as you use these hashtags, you and your audience can create feeds of content throughout the day to enhance your online presence.

 

 

Here are a few things to think about with starting a hashtag movement:

How will we encourage people to use our #hashtag? Giveaway? Contest?
What is the purpose of the micro-movement?

One emerging tool occurring more and more on the trade show or event floor is the use of the hashtag to promote a company in conjunction with Instagram.  For example, a company will encourage visitors to take a picture or selfie in the booth and to use a specific hashtag given by the company in the caption in order to be entered into a raffle drawing or prize.  This becomes very effective in promoting a company online, creating an increase hashtag trend for the company, and create the live social media presence at the event or trade show.

 

 

 HOW CAN HASHTAG HELP MY SMALL BUSINESS?

 

Instagram can be a very powerful resource to aid in the success of your trade show booth. These are just 3 reasons, but there are actually much more. Check out this blog post on how to use the tool even more effectively. Experience and inclusion marketing continues to change the industry. Will your company – and trade show booth – keep the pace? Create an account today to get started. You’ll love how simple it is.

 

Read the article in it's  originally form at www.skyline.com

Contributing Author

Amy Armstrong is an Account Executive with Skyline Philadelphia, with over a decade of experience. Amy helps her clients traverse the challenging world of exhibit branding and event marketing strategies in order to meet their objectives and trade profitably in their industry. Her favorite call from a customer begins with “I need your help” because she knows she will be able to solve their problem.

 

Topics: Social Marketing for Tradeshows, Digital signage, digital marketing, instagram, digital transformation

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DIFFERENT WAYS TO ENGAGE ON INSTAGRAM

Based on YOUR engagement Instagram is now thought to be restricting your brand exposure.  Now, you might want to respond to comments left on your posts within 60 minutes. Otherwise, the visibility of your posts might suffer.

 

ENGAGE WITH
INSTAGRAM STORIES

Instagram stories helps you pop up more, so definitely utilize this feature. The stories that are shown first are accounts that you engage with the most, so give people a reason to see you first! Be human in  your brand voice. For the days you are attending the event, keep the stories flowing.

 

 

YOU NOW HAVE DO MORE THAN STICK EMOJIS TO BE A BRAND CONTRIBUTOR

The emojis or comments like "Great pic!" "Love it!" and "Nice!" supposedly now do not count as engagement. Comment with words to count as engagement.

 

 

REFRAIN FROM USING THE SAME HASHTAG AGAIN AND AGAIN

Again, humanize your brand with expanded vocabularies. Do not 'botify' your brand. Hashtags that you post in the comments of your post will be ignored by the search crawler

Instead, include hashtags in the body of your caption and your story. Use the venue hashtag and your specific value offering hashtag. Do NOT edit your caption for 24 hours after posting. This significantly lower your chances for it to be seen. In other words, be spontaneous!

 

linear booth.png

 

MAKE STICKY CONTENT WITH INSTAGRAM STICKERS

Rotate and resize a sticker by using two fingers to pinch and zoom.

Add a sticker with your location by searching for or selecting nearby options. When people see your story, they'll be able to tap the sticker and view the page for that location.

Add a sticker with a hashtag.
Here is a quick run down

When people see your story, they'll be able to tap the sticker and view the page for the hashtag you enter.

Add an interactive poll sticker to write out your own question and customize the answers. When show venue visitors  see your story, they'll be able to respond by tapping one of the two options you've provided.

Once you publish your poll to your story, your followers can vote and see real time results. When you view your own story and swipe up to see the list of viewers, you'll be able to see how many votes each option received and how each person voted.

Since polls are part of stories, the content will disappear from Feed and your profile after 24 hours unless you add it as a highlight.

Add custom stickers that appear automatically based on your current location. Currently, these stickers are only available in certain cities.

When people see your story, they'll be able to tap the sticker and view the page for that location. Some stickers have been designed by artists in the creative community. You can tap these stickers to see who designed them.


Add a sticker with things like the current time or weather conditions around the venue of your show.

Add a sticker with a selfie by tapping the sticker with your profile picture and taking a photo of yourself and your booth staffers and your booth visitors. Tap the sticker for more options.

Add a moving GIF sticker from GIPHY. Tap GIF to see trending stickers, or enter a few words (ex: birthday, cat, dancing) to search for something specific. Tap the sticker to select it and add it to your story
to create meaning.

Pin stickers to a fixed spot in your video. After taking a video, add a sticker, then tap it and hold. Use the slider bar at the bottom of the screen to scroll through the video to find where you want to pin the sticker. Move the sticker and tap Pin.

Find your recently used stickers by swiping right.

 

custom islands.png

 

9 Ways to Optimize Your Instagram Profile and Posts

 

1. Your Business Username
Not only is your username/handle a prominent piece  of your business profile, it’s also what your users will
use to find you. Make sure to use a recognizable  username.

 

2. Make Your Profile Public
Since your goal is to build an Instagram following, make it as easy as possible for people to follow you.

 

3. Your Business Name
Make sure to add your full Business name to the “name” section in settings. This will appear under
your profile picture and under your handle in search.

4. Add Links to Your Bio
Adding a link to your description section will make it  easy for followers to go straight to your website.

5. Location
When people see beautiful photos, they often want  to know where
they’re taken.

7. Customize Your Posts
Don’t forget to use filters, tags, links, and hashtags to trade show booth your photos and make sure to post booth activities as well. Post often.


8. Use High Quality Photos
Even the cheapest camera comes ordained with high pixels. This should be an issue at all.


9. Calls-to-Action Links
If you want your followers to take action ( like enter a  contest), you have to call them to do it! Don’t forget
to use links in your captions for your CTAs.

 

HUMANIZE YOUR BRAND WITH DIGITAL SAVVY BOOTH STAFFERS

Digital BOOTH STAFFING.jpg

 

INSTAGRAM

FOR BUSINESS

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