Some of you may be old enough to remember “The Amazing Kreskin”, a frequent guest with Johnny Carson on “The Tonight Show”. I met Kreskin at a trade show, where he attracted a huge, standing room only crowd to his incredible demonstration of ESP (Extra Sensory Perception). I recall the scene vividly, and even got his autograph. Do I remember the booth? No. Do I recall what they were selling? No. How many real potential customers did not have an opportunity to learn more about this company’s products because the crowd kept them away?Read More
ANYTHING THAT CAN GO WRONG WILL GO WRONG. WE HAVE JOTTED DOWN THE COMMON MISTAKES THAT ARE PRONE TO HAPPEN AND HOW TO AVOID THEM
Here are 12 Trade Show and Event Promotion Mistakes
Updated June 2017Read More
Updated June 2017
Are you looking for ways to improve your on-site strategy at your next show?
Even if you have an outstanding exhibit, with innovative displays that make your product almost jump off the shelf, compelling literature, and giveaways that everyone wants, your company will not get the most out of the show unless booth staffers are prepared to do a good job of selling for your company.Read More
May 26, 2013
Social media, if done right enhances your trade shows - it's actually a great new medium for getting more people to your trade show booth!
This pre-recorded webinar is 1 hour, starting with 30 minutes presentation, followed by 30 minutes of Q&A.Read More
April 26, 2013
This pre-recorded webinar is 1 hour, starting with 30 minutes presentation, followed by 30 minutes of Q&A.
WEBINAR FIRST HALF HOUR:
- The average trade show attendee only visits about 5% of a show's exhibitors -- and attendees mostly decide who they’ll see before the show even starts. How do you beat those odds? With better trade show promotions!
March 21, 2012
By Mike Thimmesch
When Skyline exhibited at EXHIBITOR2012, we gave mini-seminars in our trade show booth to attendees at the show. By far the most popular topic was “12 Tips About Social Media for Trade Shows.”
The idea was to communicate in just 10 minutes, 12 actionable tactics exhibitors could use on the most popular social media networks to get more people into their trade show displays. Not a lot of strategy; just quick, usable ideas.Read More
By Mike Thimmesch
It would be very easy to think that simply by building a beautiful exhibit that many, many visitors will willingly come into your booth space. And for many years, that had been true. But today, trade show visitors have become more skeptical and reluctant to leave the aisle and enter into booth spaces.Read More