Promotions and Social Media

7 Kinds Of Trade Show Giveaways

Posted on Jul 30, 2014 5:00:00 PM

By Mike Thimmesch 

Giveaways are an extremely popular way to get more people into your trade show displays. But not all giveaways are created equal.

To help you whittle through the nearly infinite choices of giveaways, I’ve grouped them into 7 types, with the strengths and weaknesses of each type listed below. Keep this chart handy the next time your team gathers to brainstorm ideas for your upcoming trade show.



Read More

PRE-RECORDED WEBINAR: Trade Show Promotions

Posted on Jul 30, 2014 4:30:00 PM

April 26, 2013

This pre-recorded webinar is 1 hour, starting with 30 minutes presentation, followed by 30 minutes of Q&A.


  • The average trade show attendee only visits about 5% of a show's exhibitors -- and attendees mostly decide who they’ll see before the show even starts. How do you beat those odds? With better trade show promotions!
Read More

12 Tips About Social Media for Trade Shows

Posted on Jul 29, 2014 5:51:00 PM

March 21, 2012

By Mike Thimmesch

When Skyline exhibited at EXHIBITOR2012, we gave mini-seminars in our trade show booth to attendees at the show. By far the most popular topic was “12 Tips About Social Media for Trade Shows.”

The idea was to communicate in just 10 minutes, 12 actionable tactics exhibitors could use on the most popular social media networks to get more people into their trade show displays. Not a lot of strategy; just quick, usable ideas.

Read More

3 Key Things That Get Attendees Into Your Trade Show Booth

Posted on Jul 28, 2014 1:31:00 PM

By Mike Thimmesch

It would be very easy to think that simply by building a beautiful exhibit that many, many visitors will willingly come into your booth space. And for many years, that had been true. But today, trade show visitors have become more skeptical and reluctant to leave the aisle and enter into booth spaces.

Read More

How To Write Your Social Media Plan In 8 Steps

Posted on Jul 25, 2014 3:00:00 PM

April 23, 2010

Read More