On a consistent basis we are faced with the question about how to pick a promotion or a theme to use for a trade show or event. Often these promotional messages or themes are intended for a trade show but sometimes they are for the launch of a product or just to generate awareness or sales.
Read MoreTopics: Exhibit Design, Tradeshow booth design, custom modular exhibits, social media for event marketing, tradeshow ROI, themed booth design
Effective social media marketing means taking the proper steps before, during, and after the show. To ensure you cross everything off your social to-do list, refer to the following checklist:
Topics: Social Networking, Social Media in Tradeshow booth design, Social Media Marketing for Trade shows., Social Media Marketing, social media for event marketing
Giveaways are an extremely popular way to get more people into your trade show displays. But not all giveaways are created equal.
To help you whittle through the nearly infinite choices of giveaways, I've grouped them into 7 types, with the strengths and weaknesses of each type listed below. Keep this chart handy the next time your team gathers to brainstorm ideas for your upcoming trade show.
Read MoreTopics: Tradeshow booth design, trade show giveaways, social media for event marketing
Relentless technology change can feel like, being high on amphetamines — simultaneously exhilarating and exhausting. Just as we reorient from one bend, we find ourselves speeding on to the next one.
Just, when we thought we were getting the hang of @Facebook, @Twitter and @Instagram, new platform features and emerging networks are changing the social media landscape. Here’s a look at some of the popular digital engagements, and their potential impact on trade show marketing:
Read MoreTopics: digital marketing, social media for event marketing, trade show marketing not working, customer journey, augmented reality
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