Promotions and Social Media

 

Effective social media marketing means taking the proper steps before, during, and after the show. To ensure you cross everything off your social to-do list, refer to the following checklist:

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Topics: Social Networking, Social Media in Tradeshow booth design, Social Media Marketing for Trade shows., Social Media Marketing, social media for event marketing

 

 

 

When it comes to business-to-business marketing, LinkedIn is everyone’s go-to social network. With more than 500 million registered business users, choosing LinkedIn for B2B seems like a no-brainer. But this can be a dangerous misconception that may result in misspent marketing dollars and lost leads.

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Topics: trade show technology, digital marketing, social media for event marketing, linkedin marketing, twitter marketing

 

 

UNFOLDING THE APEX OF EXPERIENCE

On a consistent basis we are faced with the question about how to pick a promotion or a theme to use for a trade show or event. Often these promotional messages or themes are intended for a trade show but sometimes they are for the launch of a product or just to generate awareness or sales.

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Topics: Exhibit Design, Tradeshow booth design, custom modular exhibits, social media for event marketing, tradeshow ROI, themed booth design

 

Giveaways are an extremely popular way to get more people into your trade show displays. But not all giveaways are created equal.

To help you whittle through the nearly infinite choices of giveaways, I've grouped them into 7 types, with the strengths and weaknesses of each type listed below. Keep this chart handy the next time your team gathers to brainstorm ideas for your upcoming trade show.

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Topics: Tradeshow booth design, trade show giveaways, social media for event marketing

 

SPEEDING ON THE DIGITAL HIGHWAY

Relentless technology change can feel like, being high on amphetamines — simultaneously exhilarating and exhausting. Just as we reorient from one bend, we find ourselves speeding on to the next one.

Just, when we thought we were getting the hang of @Facebook, @Twitter and @Instagram, new platform features and emerging networks are changing the social media landscape. Here’s a look at some of the popular digital engagements, and their potential impact on trade show marketing:

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Topics: digital marketing, social media for event marketing, trade show marketing not working, customer journey, augmented reality