HubSpot Video

 

“Your reason and your passion are the rudder and the sails of your seafaring soul.
If either your sails or your rudder be broken, you can but toss and drift, or else be held at a standstill in mid-seas.
For reason, ruling alone, is a force confining; and passion, unattended, is a flame that burns to its own destruction.
Therefore let your soul exalt your reason to the height of passion, that it may sing;
And let it direct your passion with reason, that your passion may live through its own daily resurrection, and like the phoenix rise above its own ashes.”

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PASSION: The Language of Relationship of your Brand — Develop messages that are expressive, warm, sensory, social and optimistic.

 

'Woo with Wow', 'Emancipate the Five Senses', 'Put Lust before Logic', 'Create Immediate Strong Emotional Response'

 
 
 
REASON: The Language of Details of your Brand — Develop messages that are organized, detail, methodical and precise.
 

'SWEAT THE SMALL STUFF', 'CREATE SCARCITY', 'ACCENTUATE URGENCY', 'USE FACTS as A PERSUASIVE TOol'

 
 
 
 
 

MONTHLY HIGHLIGHTS

 

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10 WAYS TO DRIVE PROFIT IN PROMOTING IN YOUR TRADE SHOWS

Trade show visitors will tell 6+ people about their experience. IT IS A NO-BRAINER THAT DOING THE RIGHT KIND OF PROMOTION WILL DRIVE MORE TRAFFIC TO YOUR BOOTH

However, most brands don’t understand how to make the most of their participation in trade shows and miss first-rate opportunities for business  growth. HOW DO YOU TURN THIS AROUND AND MAKE YOUR PROMOTIONS A MEGA SUCCESS?

 

 

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5 THINGS YOUR EXHIBIT DESIGN MUST CONVEY TO YOUR TARGET AUDIENCE

Are you about to design a brand new exhibit? Or maybe you are about to completely change a current trade show booth. Whichever it is, you should be extremely strategic about the design process. Not only do you want to consider the customers you are trying to reach and the objectives you hope to achieve as a result of the exhibit, but you should also put yourself in the shoes of those target audience.  Keep going....

 

 

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STEP BY STEP PLANNING TO HELP YOU EASE YOUR SHOW HASSLES

Planning your next move for the new year. Your next action will dictate your brand trajectory. If your next action dictates the need to participate at trade shows, make it the anchor for your subsequent marketing action. Weave your digital marketing with your event marketing. Know the action items taken by veteran exhibitors to contribute to their company’s bottom line while, making an impact impact with their connected customers.

 

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POST-SHOW STRATEGY TEMPLATE — USE IT TO BETTER YOUR ODDS

WANT TO SUCCEED IN YOUR NEXT TRADE SHOW MARKETING?

LOOK BACK AT THE LAST TRADE SHOW EXHIBITING THAT YOU DID.... Within a few days of returning from a trade show, it’s important to get together with your team to review the event’s successes and failures. Your booth staff will have fresh memories of what went well or wrong, and those staff who didn’t attend the event will likely have early impressions of any resultant sales or leads. Use this template as a tool to aid you in your audit.

 

 

BOOTH DESIGN GUIDELINES TO EXPRESS YOUR BRAND REALIZATIONS

These rules and regulations of booth design can act as a guide for you and your exhibit team. If you know the industry standard for the rules then, you may be able to push them a little but it all depends on show management.  It is always good to have proper exhibit and trade show etiquette; meaning, do not do anything that may hinder or prevent exposure and attendee traffic to your exhibit floor neighbors. Know why your design looks good on paper only.

 

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PLANNING FOR YOUR TRADE SHOW SUCCESS

A CLEAR VISION BACKED BY A DEFINITE PLAN SHOULD BE YOUR DESIRED DESTINATION

In this book we have compiled 26 blog posts originally published in the Skyline Trade Show Tips blog. The posts combine information about social media tools and tactics, pre- and at-show promotions, digital marketing tools and general marketing tips. This is a  gated page. However, check out some of the content and perhaps this is what you were looking for.

 
 

We energize your marketing with creative content, perfect promotions, exemplary exhibits and cost sustaining products and services.

Learn more about our products, and access our whopping knowledge base for result driven marketing. Explore our expanding marketing library and our growing idea collections.

 

 

With over 100 patents, and winner of multiple design awards, we are in the business of growing your business. We build INNOVATIVE spaces that delivers memorable brand experience for our clients attending trade shows and events

 

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effective planning for trade show success