Trade Show Marketing - purpose, participation and fusion

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“Your reason and your passion are the rudder and the sails of your seafaring soul.
If either your sails or your rudder be broken, you can but toss and drift, or else be held at a standstill in mid-seas.
For reason, ruling alone, is a force confining; and passion, unattended, is a flame that burns to its own destruction.
Therefore let your soul exalt your reason to the height of passion, that it may sing;
And let it direct your passion with reason, that your passion may live through its own daily resurrection, and like the phoenix rise above its own ashes.”

PASSION: The Language of Relationship of your Brand — Develop messages that are expressive, warm, sensory, social and optimistic.

'Woo with Wow', 'Emancipate the Five Senses', 'Put Lust before Logic', 'Create Immediate Strong Emotional Response'

REASON: The Language of Details of your Brand — Develop messages that are organized, detail, methodical and precise.

'SWEAT THE SMALL STUFF', 'CREATE SCARCITY', 'ACCENTUATE URGENCY', 'USE FACTS as A PERSUASIVE TOol'

POST-SHOW STRATEGY TEMPLATE — USE IT TO BETTER YOUR ODDS

WANT TO SUCCEED IN YOUR NEXT TRADE SHOW MARKETING?

LOOK BACK AT THE LAST TRADE SHOW EXHIBITING THAT YOU DID.... Within a few days of returning from a trade show, it’s important to get together with your team to review the event’s successes and failures. Your booth staff will have fresh memories of what went well or wrong, and those staff who didn’t attend the event will likely have early impressions of any resultant sales or leads. Use this template as a tool to aid you in your audit.

BOOTH DESIGN GUIDELINES TO EXPRESS YOUR BRAND REALIZATIONS

These rules and regulations of booth design can act as a guide for you and your exhibit team. If you know the industry standard for the rules then, you may be able to push them a little but it all depends on show management. It is always good to have proper exhibit and trade show etiquette; meaning, do not do anything that may hinder or prevent exposure and attendee traffic to your exhibit floor neighbors. Know why your design looks good on paper only.

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Learn more about our products, and access our whopping knowledge base for result driven marketing. Explore our expanding marketing library and our growing idea collections.

With over 100 patents, and winner of multiple design awards, we are in the business of growing your business. We build INNOVATIVE spaces that delivers memorable brand experience for our clients attending trade shows and events

'Woo with Wow', 'Emancipate the Five Senses', 'Put Lust before Logic', 'Create Immediate Strong Emotional Response'

'SWEAT THE SMALL STUFF', 'CREATE SCARCITY', 'ACCENTUATE URGENCY', 'USE FACTS as A PERSUASIVE TOol'

MONTHLY HIGHLIGHTS

With over 100 patents, and winner of multiple design awards, we are in the business of growing your business. We build INNOVATIVE spaces that delivers memorable brand experience for our clients attending trade shows and events

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